CREATIVE WEEK 2013 (a preview)

WELCOME & INTROSwith Amanda Styron & Andy Stoll, Seed Here Studio

Pilot Program #4

Creative Week’s Mission

Creative Week’s Metrics‣ 25+ events across geographies, generations, sectors and silos ‣ 1+ event in every county ‣ 100,000 media impressions through region-wide promotion‣ National media mention of the Week ‣ Viral sharing of Creative Week photos/blogs/video ‣ 90%+ of sponsors, partners, volunteers and participants report

great value and experience participating in Creative Week‣ 5000 attendees to events throughout the week ‣ Cross-corridor connections made and a sense of place cemented

The goal for today

Sponsors & Partners

THE CREATIVE WEEK PRODUCTION TEAM

Event Relations: Vanessa Solesbee, The Solesbee GroupNatalie Ditmars, Bradley & RileyAmber Mussman, Cedar Rapids Public LibraryJohn Myers, Indian Creek Nature CenterElizabeth Cwik, Greater Cedar Rapids Community FoundationAinsley Hogan, Boys & Girls Club of Cedar Rapids

Creative Week PartiesAnne Ohrt, GeonetricEmily Ruden, Geonetric

Brand Experience:Kamry Rea, Park Cedar RapidsWill Lenzen Jr, Cedar Rapids Blue Zones Project

Street Team: Amber O’Connor, Options of Linn CountyAshley Zierath, University of Iowa

Sponsors & Partners: David Tominsky, CoreTCSPaulette Milewski, Kirkwood Community College

Media & Promotions: Eric Hanson, Iowa City Area Development GroupQuinn PettiferJamie Kelly, Cornell CollegeKelli Andersen, City of Iowa City

Metrics & Tracking the Awesome:Jenny Noyce, Pomerantz Career CenterHolly Garner, Pearson

All the Teams:Amanda Styron, Seed Here StudioMatt Roderick, Seed Here StudioAndy Stoll, Seed Here StudioKris Fassler, Seed Here StudioBrayden Zhao, Seed Here Studio

REGISTERED EVENTSwith Vanessa Solesbee, The Solesbee Group

61 unique events

All 7 counties represented

10 headliners

3rd Thursday Jazz featuring Soul Town

hosted by Campbell Steele Gallery

in Marion

Advancing the Future Tourhosted by Kirkwood Community

College and the Advanced Manufacturing Sector Board

Marvin Cone’s Main Streethosted by the Czech Village/New

Bohemia Main Street District

in Cedar Rapids

Open Coffee Meetups are being set up throughout the region to bring Entrepreneurs and community members together to discuss startups, tech, economic development, events and everything in-between to increase awesomeness in every corner of the Corridor.

Creative Corridor Open Coffee Series

Imagine 7 Days. 7 Counties. Epic amounts of Coffee.

Insanely Simple: The Obsession that Drive’s

Apple’s Successhosted by the Cedar Rapids/Iowa

City American Advertising Federation

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• Iowa’s largest annual entrepreneurial event

• 65+ entrepreneur exhibitors/presenters

• 550+ attendees

Diversity & Culture unConference

hosted by Diversity Focus

in Cedar Rapids

BOTTOM LINE ON EVENTSYou’re going to want to take the

whole week off!

CREATIVE WEEK PARTIESwith Amanda Styron, Seed Here Studio

our opening party:

Cruel 2 B Kind

the ultimate community ice breaker

with Wes Beary, Heroku

our traveling party:

EAT HEREA culinary tasting tour of Iowa’s

Creative Corridor

EAT HERE

• Jump on a bus and explore amazing restaurants around the corridor

• $125 includes a day of food, drinks, transport and entertainment

• Two tours: Sat, Oct 26 and Sun, Oct 27

our wrap party:

Creative Corridor Welcome Reception

hosted by ICAD and the Cedar Rapids Metro Economic Alliance

Creative Corridor Welcome Reception October 28 at Cedar Ridge

• 200 attendees• Targeted to those

new to the region• Networking• Wine

The Creative Week Experience

The 2013 Theme:EXPLORE WHAT WE

CREATE HEREwith Will Lenzen Jr, Cedar Rapids Blue Zones Project

branding byBRAND DRIVEN DIGITAL

with Nick Westergaard, Chief Brand Strategist/Founder

THE TRAVELING INTERACTIVE BOOTH

with Andy Stoll, Seed Here Studio

Chute

THE MICRO WEBSITEwith Jeff Nock and Kade Schemahorn, ConnectFive

THE PRINT MATERIALSwith Kamry Rea, Park Cedar Rapids

Marketing Materials

Event Guide

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Tracking the Awesomewith Holly Garner, Pearson

Media + Promotionwith Eric Hanson, Iowa City Area Development Group

Media + Promotion•Download two apps today: Little Village Best of IC and Cultural Corridor Alliance

• Look for printed guides in high traffic areas (hint: There’s a helpful smile...)

• Media appearances to be scheduled on regional TV and radio

• Print agreements with CBJ, Little Village, and negotiating with SourceMedia after lunch

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SOCIAL MEDIAwith Josh Krakauer, Sculpt

our role.

the digital voice and pulse of all who create here in iowa’s creative corridor.“

”

#CWK13#CREATIVEWEEK

@CREATIVECOR | FB.COM/IOWASCREATIVECORRIDOR

stories of people.

sponsoring & hosting.attending & engaging.planning & producing.

follow us.

sharing the stories & coverage, all week long.providing the what, where, when, all week long.

curating the quotes & experiences, all week long.

+

attendee lists, resources, recaps,shoutouts & snapshots.

thanks

THE STREET TEAMwith Amber O’Connor, Options of Linn County & Ashley Zierath, JPEC at University of Iowa

What can we do together to make Creative Week 2013

truly awesome?

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Leave your idea cards for us on the tables....

a promo & cookie buffet awaits!