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IDEATION,
CREATIVITY
&
CONCEPT
CREATION
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A creative activity is is a
mental process involving the generation ofnew ideas or concepts
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IDEATION ISMENTAL SIMULATION
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WHAT IS AN IDEA?
An idea is nothing more nor less
than a new combination of old
elements
- James Webb Young
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WHAT CAN YOU COMBINE?
ideas, products, technologies,
needs, concepts etc...
...we combine knowledge intonew relationships
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+ =
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+
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=
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ANALOGIES
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CREATIVITY IS RADICAL INTERPRETATION
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RADICAL INTERPRETATION IS RADICAL INNOVATION
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NOW 15 MPH!
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THE PROCESS...
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PREPARATIONidentify and define the problem.
explore, collect, share, experiment, analyze,talk, observe, challenge, visualize...
INCUBATIONchange context, shift your mind, be physical,
be emotional, play, learn new stuff, sleep...
INSPIRATIONhopefully...
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!INCUBATIONand thenINSPIRATION
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REMEMBER YOUR NOTEBOOK!
always
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Being creative is all about
conditioning*. It will lead you to thecreative moment, the intuitive mental
leap, the idea.
*(conditioning or stimulus, ex.: Warm conditioning further develops the com-
plex of flavors. Cold conditioning imparts a clean, round taste.
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HOW TO
CONDITION YOURSELF FOR CREATIVITY
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BE
CURIOUS
OPENMINDED
PLAYFUL
COURAGEOUS - CHALLENGE THE STATUS QUO
CRITICAL - NO INNOVATION WITHOUT CRITICAL THINKING
OPTIMISTIC - BELIEVE YOU CAN CREATE AMAZING IDEAS
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REPLACE FEAR WITH CURIOSITY
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Failure is the key to success;
each mistake teaches us something.
- Morihei Ueshiba, martial arts sensei
Testing leads to failure,
and failure leads to understanding.- Burt Rutan, rocket scientist
Learning starts with failure;
the first failure is the beginning of education.
- John Hersey, Pulitzer Prize winner
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CONDITIONING ACTIONS:
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INTERACTION AND DIVERSE INPUT
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PHYSICAL ACTIVITYTHE MIND CONTROLS THE BODY AND THE BODY CONTROLS THE MIND
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CHANGE CONTEXT
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OR CLASSROOM...
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DIVERSE, CHALLENGING EXPERIENCES
CONDITIONS BRAIN CELL GROWTH
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INFORMATION (OVERLOAD)
FEED YOUR HEAD
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HAVE FUN - IT BROADENSYOUR MIND - LITERALLY!
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EMOTIONS AND AROUSAL
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Odin, norse myth name of the chief god.
The name is related to the word or, meaning
frenzy;inspiration; rage.
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SLEEP
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IDEA INCUBATION
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Concept creation
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BRAINSTORM TECHNIQUES
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BASIC B-STORM GUIDELINES:
agree on an agenda and stick to itmean what you say
short monologues - more conversation
one conversation at a timebuild on each others ideas
visualize the ideas
no critizism or comments, save that for laterlose your ego
play..!
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BUILD ON EACH OTHERS IDEAS!
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THE EVOLUTION OF IDEASABUNDANCE AND SELECTION
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VOTE FOR THE BEST IDEAS
USER BRAINSTORM
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USER BRAINSTORM
what ifthe hair dryer (or something) were onlyfor cab drivers, or kids, or germans, or refugees,
or millionaires, or handicapped, or rastafarians,
or...
or... play other what if games
OPPOSITE BRAINSTORM
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OPPOSITE BRAINSTORM
Ex:
A car should be lethal in a 10 km/h crash, have
no seats, use a lot of gas, be repulsive, have 7wheels...
TECHNOLOGY BRAINSTORM
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TECHNOLOGY BRAINSTORM
Different technologies applied on your project(RFID, WiFi, laser, nano tech, sensors, internet,
thin film, photovoltaics, extrusion...)
Ex:
How to use nano technology in kindergartens..?
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USER: ANTHROPOLOGI, PSYCHOLOGY
MARKET: MARKETING
PRODUCT DEV.: ENGINEERING, DESIGN
BRAND: COMMUNICATION
Project team(can be a mix of internal an external workers):
Project team members:
INTERACTION & DIVERSITY
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A
Member and idea
circulation
and exchange
in project teams:
B
C
D
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DESTROY SILO THINKING!
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Create library of inspiration -images, videos, objects, material
samples, old concepts, projects etc.
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VISUALIZE IDEAS
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Sketching, sketching,sketching...
...just do it!
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Scenarios
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Make prototypes andmock-ups
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user test prototypes!!!
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AND NOW...
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Design new furniture/equipment for IHK
Get design framework from another group.
Deliverables:
Illustrate your concept in sketches, scenarios, mock-ups,
enactments... or?
Upload project to CampusNet
Presentations:Next design class
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QUESTIONS?