OHT CR.OHT CR.22
OBJECTIVESOBJECTIVES
The participants will:The participants will:
• Define creativity and innovation.Define creativity and innovation.
• Identify the importance of creativity and Identify the importance of creativity and innovation in fire service organizations.innovation in fire service organizations.
• Analyze the elements of creativity.Analyze the elements of creativity.
• Identify the 5 steps of the creative Identify the 5 steps of the creative process.process.
OHT CR.OHT CR.33
OBJECTIVES (cont'd)OBJECTIVES (cont'd)
• Evaluate personal blocks to creativity.Evaluate personal blocks to creativity.
• Identify ways of fostering creativity in Identify ways of fostering creativity in subordinates.subordinates.
• Identify effective techniques for selling Identify effective techniques for selling new ideas.new ideas.
• Develop strategies to enhance creative Develop strategies to enhance creative leadership traits.leadership traits.
OHT CR.OHT CR.44
OVERVIEWOVERVIEW
• IcebreakersIcebreakers
• What is Creativity? What is What is Creativity? What is Innovation? Why Are They Important?Innovation? Why Are They Important?
• Elements of CreativityElements of Creativity
• The Creative ProcessThe Creative Process
OHT CR.OHT CR.55
OVERVIEW (cont'd)OVERVIEW (cont'd)
• Creativity BlocksCreativity Blocks
• Fostering Creativity in SubordinatesFostering Creativity in Subordinates
• Selling Your Ideas to Top ManagementSelling Your Ideas to Top Management
• Self-Assessment and Personal Self-Assessment and Personal Improvement StrategiesImprovement Strategies
OHT CR.OHT CR.66
How many squares are in this How many squares are in this figure?figure?
OHT CR.OHT CR.77
16 small squares16 small squares1 large square1 large square
11 22 33 44
55 66 77 88
99 1010 1111 1212
1313 1414 1515 1616
OHT CR.OHT CR.88
16 + 1 =16 + 1 = 1717
The 4 The 4 quadrantsquadrants17 + 4 = 2117 + 4 = 21
OHT CR.OHT CR.99
16 + 1 =16 + 1 = 1717
44
4 inset boxes of 4 squares + 4 inset boxes of 4 squares + 1 center box of 4 squares1 center box of 4 squares
21 + 5 = 2621 + 5 = 26
OHT CR.OHT CR.1010
16 + 1 =16 + 1 = 1717
44
4 inset boxes of 9 squares 4 inset boxes of 9 squares 26 + 4 = 3026 + 4 = 30
55
OHT CR.OHT CR.1111
DEFINITIONDEFINITION
Creativity is the ability to produce Creativity is the ability to produce original ideas or products.original ideas or products.
OHT CR.OHT CR.1212
DEFINITION (cont'd)DEFINITION (cont'd)
Innovation is the ability to improve a Innovation is the ability to improve a present practice, method, or product present practice, method, or product by adaptation or alteration.by adaptation or alteration.
OHT CR.OHT CR.1313
THE IMPORTANCE OF THE IMPORTANCE OF CREATIVITYCREATIVITY
• To keep up with external changesTo keep up with external changes
• To assure state-of-the-art methods To assure state-of-the-art methods and techniquesand techniques
OHT CR.OHT CR.1414
Myths About Creativity from Myths About Creativity from The Creative Manager The Creative Manager
By Camille Cates BarnettBy Camille Cates Barnett
Myth #1: The more intelligent you are, the Myth #1: The more intelligent you are, the more creative you are.more creative you are.
Reality: Creativity is not a function of Reality: Creativity is not a function of intelligence. Creativity is seeing intelligence. Creativity is seeing what everyone else has seen and what everyone else has seen and thinking what no one else has thinking what no one else has thought.thought.
OHT CR.OHT CR.1515
Myth #2: People are born creative; Myth #2: People are born creative; creativity cannot be learned.creativity cannot be learned.
Reality: It's true. People are born Reality: It's true. People are born creative--that is, all of us are. creative--that is, all of us are. But we can acquire skills to help But we can acquire skills to help us achieve our creative potential. us achieve our creative potential. Creativity can be learned, much Creativity can be learned, much as tennis and piano can be as tennis and piano can be learned. Do you remember the learned. Do you remember the first time you ever tried to ride a first time you ever tried to ride a bicycle?bicycle?
OHT CR.OHT CR.1616
Myth #3: Creative ideas come in a Myth #3: Creative ideas come in a flash, like lightning bolts.flash, like lightning bolts.
Reality: Persistence and Reality: Persistence and concentration are keys to concentration are keys to creativity. You can't plant creativity. You can't plant a garden until you have a garden until you have prepared the soil.prepared the soil.
OHT CR.OHT CR.1717
Myth #4: Creativity is disruptive to the Myth #4: Creativity is disruptive to the day-to-day life of an day-to-day life of an organization.organization.
Reality: Successful organizations are Reality: Successful organizations are really two parallel, mutually really two parallel, mutually supportive organizations--one supportive organizations--one innovative, one routine. innovative, one routine. Remember that every routine Remember that every routine was once an innovation.was once an innovation.
OHT CR.OHT CR.1818
Myth #5: Creativity is a luxury; it Myth #5: Creativity is a luxury; it should be encouraged only should be encouraged only in times of abundance.in times of abundance.
Reality: When you don't have money Reality: When you don't have money to throw at a problem you to throw at a problem you need to be more creative. need to be more creative. Necessity is the mother of Necessity is the mother of invention.invention.
OHT CR.OHT CR.1919
ELEMENTS OF CREATIVITYELEMENTS OF CREATIVITY
Element #1 FluencyElement #1 Fluency
OHT CR.OHT CR.2020
ELEMENTS OF CREATIVITYELEMENTS OF CREATIVITY
Element #1 FluencyElement #1 Fluency
Element #2 FlexibilityElement #2 Flexibility
OHT CR.OHT CR.2121
How could you make this equation How could you make this equation read correctly without moving a read correctly without moving a
match?match?
=
OHT CR.OHT CR.2222
ELEMENTS OF CREATIVITYELEMENTS OF CREATIVITY
Element #1 FluencyElement #1 Fluency
Element #2 FlexibilityElement #2 Flexibility
Element #3 OriginalityElement #3 Originality
OHT CR.OHT CR.2323
ELEMENTS OF CREATIVITY ELEMENTS OF CREATIVITY (cont'd)(cont'd)
Element #1 FluencyElement #1 Fluency
Element #2 FlexibilityElement #2 Flexibility
Element #3 OriginalityElement #3 Originality
Element #4 AwarenessElement #4 Awareness
OHT CR.OHT CR.2424
ELEMENTS OF CREATIVITY ELEMENTS OF CREATIVITY (cont'd)(cont'd)
Element #1 FluencyElement #1 Fluency
Element #2 FlexibilityElement #2 Flexibility
Element #3 OriginalityElement #3 Originality
Element #4 AwarenessElement #4 Awareness
Element #5 DriveElement #5 Drive
OHT CR.OHT CR.2525
A NEW IDEAA NEW IDEA
• A new combination of existing ideasA new combination of existing ideas
• An adaptation of existing ideasAn adaptation of existing ideas
OHT CR.OHT CR.2626
STEPS LEADING TO NEW STEPS LEADING TO NEW IDEAS:IDEAS:
• PreparationPreparation
• ConcentrationConcentration
• IncubationIncubation
• IlluminationIllumination
• Verification/ProductionVerification/Production
OHT CR.OHT CR.2727
S-C-A-M-P-E-RS-C-A-M-P-E-R
FLUENCYFLUENCY
FLEXIBILITY
FLEXIBILITY
ORIG
INALITY
ORIG
INALITYAWARENESS
AWARENESS
DRIVE
DRIVE S-C-A-M-P-E-RS-C-A-M-P-E-R
SS - What can you substitute? - What can you substitute?CC - What can you combine? - What can you combine?AA - What can you adapt? - What can you adapt?MM -What can you magnify, -What can you magnify,
miniaturize, or multiply?miniaturize, or multiply?PP - What can you put to other uses? - What can you put to other uses?EE - What else? Who else? Where else? - What else? Who else? Where else?RR - Can you rearrange or reverse? - Can you rearrange or reverse?
OHT CR.OHT CR.2828
CREATIVITY BLOCKSCREATIVITY BLOCKS
"I don't want to look foolish.""I don't want to look foolish."
"I don't want to fail.""I don't want to fail."
"I'm not creative.""I'm not creative."
"That's not my area (skill, style, etc.).""That's not my area (skill, style, etc.)."
"I don't get paid to have fun.""I don't get paid to have fun."
OHT CR.OHT CR.2929
TEN RULES FOR STIFLING TEN RULES FOR STIFLING INNOVATIONINNOVATION
(From (From The Change MastersThe Change Masters By By Rosabeth Moss Kanter)Rosabeth Moss Kanter)
• Be suspiciousBe suspicious
• Be inaccessibleBe inaccessible
• Pass the buckPass the buck
• Criticize at every opportunityCriticize at every opportunity
OHT CR.OHT CR.3030
RULES (cont'd)RULES (cont'd)
• Discourage people from letting you Discourage people from letting you know when there's a problemknow when there's a problem
• Control everything carefullyControl everything carefully
• Make significant policy changes in secretMake significant policy changes in secret
• Keep people in the darkKeep people in the dark
OHT CR.OHT CR.3131
RULES (cont'd)RULES (cont'd)
• Pass on your dirty work in the name of Pass on your dirty work in the name of delegation and participationdelegation and participation
• Above all else, never forget that you, the Above all else, never forget that you, the supervisor, know everything there is to supervisor, know everything there is to knowknow
OHT CR.OHT CR.3232
CHARACTERISTICS OF CHARACTERISTICS OF SUPERVISORS WHO FOSTER SUPERVISORS WHO FOSTER
CREATIVITYCREATIVITY
• They are willing to absorb the risks They are willing to absorb the risks taken by subordinates.taken by subordinates.
• They are comfortable with half-They are comfortable with half-developed ideas.developed ideas.
• They are able to make quick decisions.They are able to make quick decisions.
• They are good listeners.They are good listeners.
OHT CR.OHT CR.3333
CHARACTERISTICS OF CHARACTERISTICS OF SUPERVISORS WHO FOSTER SUPERVISORS WHO FOSTER
CREATIVITY (cont'd)CREATIVITY (cont'd)
• They don't dwell on past mistakes.They don't dwell on past mistakes.
• They enjoy their jobs.They enjoy their jobs.
• TheyThey expect expect subordinates to succeed.subordinates to succeed.
• They capitalize on subordinate They capitalize on subordinate strengths.strengths.
OHT CR.OHT CR.3434
ASSESSING THE "SELLABILITY" ASSESSING THE "SELLABILITY" OF YOUR IDEAOF YOUR IDEA
Will it work?Will it work?
• Has it been tested?Has it been tested?
• Is it practical?Is it practical?
• Is it distinctly better than the present Is it distinctly better than the present way?way?
OHT CR.OHT CR.3535
ASSESSING THE "SELLABILITY" OF ASSESSING THE "SELLABILITY" OF YOUR IDEA (cont'd)YOUR IDEA (cont'd)
Will people accept it?Will people accept it?• Will it improve quality?Will it improve quality?• Will it increase productivity?Will it increase productivity?• Will it use personnel more effectively?Will it use personnel more effectively?• Will it improve present methods?Will it improve present methods?• Will it improve safety?Will it improve safety?• Will it eliminate unnecessary work?Will it eliminate unnecessary work?• Will it reduce costs?Will it reduce costs?• Will it improve working conditions?Will it improve working conditions?
OHT CR.OHT CR.3636
ASSESSING THE "SELLABILITY" ASSESSING THE "SELLABILITY" OF YOUR IDEA (cont'd)OF YOUR IDEA (cont'd)
Is your idea timely?Is your idea timely?
• Is it fully developed?Is it fully developed?
• Is top management ready for it?Is top management ready for it?
• If it's approved, are you ready to act on If it's approved, are you ready to act on it?it?
• Are you sure it doesn't conflict with other Are you sure it doesn't conflict with other projects that already have top-projects that already have top-management approval/priority?management approval/priority?
OHT CR.OHT CR.3737
DEVELOPING A PERSUASIVE DEVELOPING A PERSUASIVE ARGUMENTARGUMENT
• Relate your idea to a recognized needRelate your idea to a recognized need
• Appeal to positive valuesAppeal to positive values
• Anticipate objectionsAnticipate objections
• Get others involvedGet others involved
• Ensure your credibilityEnsure your credibility
OHT CR.OHT CR.3838
SUMMARYSUMMARY
• Each person has creative/innovative Each person has creative/innovative potentialpotential
• We We cancan improve our creative ability improve our creative ability
• COs must foster creativity in COs must foster creativity in subordinatessubordinates
• COs must be skilled in "selling" new COs must be skilled in "selling" new ideas to managementideas to management
Class DiscussionClass Discussion
• Name Name ONE ONE Problem (Policy or Problem (Policy or Procedure) in Your Department Where Procedure) in Your Department Where You See A Need For Improvement.You See A Need For Improvement.
• Explain Current Procedure.Explain Current Procedure.
• Any Ideas How to Improve or Fix the Any Ideas How to Improve or Fix the Procedure????Procedure????
• Lets Put One of Our Ideas Through The Lets Put One of Our Ideas Through The “Sellability” Questions.“Sellability” Questions.
OHT CR.OHT CR.3939