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Creativity, a key driver of innovation
Josep Mª Monguet
Octobre 30th Universitas Telefonica. La Roca del Vallès
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Cases
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Cases
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Cases
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Cases
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Cases
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Cases
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Cases
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Cases
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Relevance
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2012 IBM Global CEO Study. Capitalizing on complexity | Web
Relevance
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Relevance
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Relevance
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Ideas
will exist in the Future
& involve people
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NeedThe Shawshank Redemption, 1994
Production of Ideas
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Production of Ideas
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Thinking levelEleanor with girl scouts in Kentucky, 1934
Production of Ideas
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Production of Ideas
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Sharing Erin Brockovich, 2000.
Production of Ideas
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Production of Ideas
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Production of Ideas
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Genrich Altshuller (TRIZ)
Production of Ideas
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Production of Ideas
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Ideas
will exist in the Future
& involve people
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Future
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Future
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Future
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Decision making
StrategiesGuide for
action
Scenarios
Future
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Ideas
will exist in the Future
& involve people
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People
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Early 1970s, a band of cyclists from Cupertino California.
Buffalo infantry soldiers 1896, Yellowstone.
People
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Art
Corporate Culture
Technology
People
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Technology
Art
Creative strategy
People
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Measure of creativity
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Measure
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Analitical
Practical
Creative or Synthetic
Intelligence
Measure
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Creative or synthetic
Creativity
Art and culture
Economy Technology& Science
Salvatore is an engineer, artist, hacker and interaction designer. (hm)
Measure
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Evolution
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Evolution
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Evolution
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Thank [email protected]
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