Creativity and Innovation KeyNote Address

8/6/2019 Creativity and Innovation KeyNote Address

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Dr. Nalin Sharda, IEEE Education Society Distinguished Lecturer, KeyNote Address:IEEE Student Professional Awareness Conference, December 3-5, 2010, KhulnaUniversity of Engineering & Technology, Bangladesh. Guest Lecture at IIT Kharagpur onDec 6th, 2010, and IEEE-Lovely Professional University Official launch , 30th Jan 2011.

Creativity and Innovation: The Key to Advancement and Social Wellbeing 1

Creativity and Innovation:The Key to Advancement and Social Wellbeing

byDr. Nalin ShardaVictoria UniversityMelbourne, Australia

Keynote Address

IEEE Student Professional Awareness Conferences(S-PAC) & Alumni Fest-2010Khulna University of Engineering & Technology (KUET), Bangladesh

Summary Creativity and Innovation are the keys to continued advancement of human

societies and their wellbeing. Information and Communication Technologies (ICT)have assumed a key role in the advancement of all societies today.

Engendering the spirit of creativity and innovation is more important than everbefore as internationalisation of industry and education takes hold; however, socials ruc ures, an e uca ona para gms use n mos coun r es wor aga ns espirit of innovation.

Chris Stevens defines creativity as the ability to generate and use insight. To

some extent everyone is capable of being creative; however, most people do notexploit their full creative potential, as they do not have a clear process to guide andsustain the flow of their creative juices.

Joyce Wycoff says that innovation is a mental extreme sport; therefore, like allood s orts ersons innovators need to train their bod mind and s irit to do it

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, ,well. Wycoff adds that innovation requires pulling unrelated things together; thus,to innovate, one must have a wide range of interests, as a corollary narrowfocused programs and courses hinder innovation.

In this seminar we will see how creativity and innovation can be embedded in asan educational paradigm, and in particular for Information Technology education.


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Presenter

Prof. Nalin Sharda gained B.Tech. and Ph.D. degrees from theIndian Institute of Technology (IIT), Delhi. Presently he teaches andleads research in innovative and creative Multimedia and InternetCommunications at the School of Computer Science and

Mathematics, Victoria University, Australia.

Dr. Sharda publications include the Multimedia Information Networkingtextbook, and around 100 papers and handbook chapters. Nalin has innovatedMovement Oriented Design (MOD) paradigm for the creation of effectivemultimedia content based experience, and applied it to e-Learning and otherapplications. Nalin is leading projects for the Australian Sustainable TourismCRC, to develop e-Tourism using Semantic Web technologies, and innovativevisualisation methodologies.

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Lecturer series of the European Unions Prolearn program. He has presentedover fifty seminars, lectures, and Key Note addresses in Austria, Australia,Finland, Germany, Hong Kong, India, Malaysia, Pakistan, Japan, Singapore,Sweden, Switzerland, UAE, and USA.

For further details visit http://sci.vu.edu.au/~nalin/

Outline What is

Creativity

Innovation

Why do we innovate

Invention vs. Innovation

Innovation Models and Theories

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To inculcate innovation

To create innovative courses


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Creativity / Innovation Creativity and innovation are

However, their meaning is notalways clear

At times, different people usethem differently

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What is Creativity Chris Stevens defines creativity as

the ability to generate and use insight

To some extent everyone is capable of being creative

However most people do not exploit their full

creative potential

They do not have a clear model to guide and sustain the flow

of their creative juices

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Ref: C.D. Stevens, Coming to Insight, Eventually.Screenhub, March, 2007.http://www.screenhub.com.au/news/


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What is Creativity Creativity is sought everywhere:

in the arts, in entertainment, in business, inmathematics, in engineering, in medicine, in thesocial sciences, in the physical sciences.

ommon e emen s n crea v y are originality and imagination.

Creativity carries feelings of wide ranging freedom to design and to invent and

to dream.

But in engineering and science creativity is useful only if it fits into the realities of

the physical world.

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Creativity helps Innovation

Ref: Martin L. Perl:KeyNote, VIPS!-2007 Tokyo, June, 2007

Martin L. Perl: Stanford Linear, Accelerator Center, StanfordUniversity, Winner ofThe Nobel Prize in Physics 1995

Helping CreativitySix factors that enhance creative potential:1. Perspiration: Work consistently with creative absorption

and intrinsic motivation, without burning.

2. Egolessness: Lose self and to minimize self concernan ego ssues w t n one s creat ve wor .

3. Modulating Two Types of Consciousness:a) Tighter mode calculative, analytical and predictive thought;

b) The looser mode meditative, figurative and divergent thought.

4. Emotional Capabilities: Resilience, persistence,tolerance of ambiguity and intuition.

5. Abstractive Play: Developing skills in generatingabstract thought, particularly analogy and metaphor.

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. , ,managers / bosses and a field of practitioners.

Ref: C.D. Stevens, Coming to Insight, Eventually. Screenhub, March,2007. http://www.screenhub.com.au/news/


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What is Innovation Innovation implies improvement to something that already exists;

Improvements can be applied to , ,

model, and even a course.

Joyce Wycoff says innovation is a mental extreme sport; therefore,

like all good sports persons, innovators need totrain their body, mind and spirit to do it well.

Innovation requires pulling unrelated things together; thus, to

KeyNote Address: International Conference on Embedded Systems,August 3-5, 2007, PESIT, Bangalore, India

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,

one must have a wide range of interests; and,

as a corollary, narrow focused work andeducational courses hinder innovation.

Why do we innovate Need is the Mother of Invention

Competition is Father of Innovation

Cross-fertilisation is an innovationaccelerator

The Innovation EquationInnovation = (Need x Competition) Cross-fertilisation

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+ =


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Invention vs. Innovation Invention

new concepts or products derived from newideas or from scientific research

Innovation commercialization of the invention

To commercialize an invention find a target customer

application

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Ref: http://innovationzen.com/blog/2006/07/26/invention-vs-innovation/

Invention ==> Innovation 1947 AT&T laboratories created the first transistor

patented the invention

but failed to develop innovations

, , ,Instruments, Sony and IBM

produced billions of revenues in later years

Xerox Palo Alto Research Center (PARC) Developed personal computer (years before Apple or IBM)

graphical monitor

word processing software

workstation

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laser printer

local area network

Mouse, and many more ...

Yet it failed to profit from such inventions.

Ref:http://innovationzen.com/blog/2006/07/26/invention-vs-innovation/

Transistor inventorsWilliam Shockley (seated),John Bardeen, andWalter Brattain.


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Innovation Models and Theories Innovation and Schumpeters Theories

Incremental vs. Radical Innovation

Henderson - Clark Model

S-Curve

The Teece Model

-

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Disruptive Innovation

Ref: http://innovationzen.com/blog/category/innovation-theory/

Sustaining vs. Disruptive Innovation

Sustaining innovation May not result in the closure of established

companies

Improves performance of existing products for

parameters that the customers values

Disruptive innovation Cheaper, simpler (at times with inferior quality)

compared to existing product (s)

Some mar inal or new customer se ment values it.

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http://innovationzen.com/blog/2006/10/04/disruptive-innovation/


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Sustaining vs. Disruptive Innovation

Some examples of disruptive innovations: telephone (disrupted the telegraph)

semiconductors (disrupted vacuum tubes)

steamships (disrupted sailing ships)

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Incremental vs. Radical Innovation

Two dimensions separate incremental from radicalinnovation:

First - internal dimension, knowledge and resources Incremental innovation builds upon existing knowledge

an resources compe ence-en anc ng.

Radical innovation requires completely new knowledgeand/or resources, therefore, competence-destroying.

Second - external dimension based on the technologicalmarket competitiveness Incremental innovation involves modest technological

changes Existing products remain competitive

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advancements

Renders existing products non-competitive and obsolete.

http://innovationzen.com/blog/2006/08/04/innovation-management-theory-part-2/


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How: To inculcate innovation To inculcate innovation we need:

Processes that support innovation

Environment that encouragesinnovation

Celebrates innovation

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The Innovation Funnel model

rate1000s

ideas

aluate

00s

earch

10s

Prototype 5-7 Test 2-3 Launch 1

Create a large number of ideas (1000s) Evaluated some (100s) of these Fewer 10s then be researched

Geneo

Ev1

Re

Light Resources Needed Heavy

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Prototype for just a few ideas, test even fewer To be able to launch but one product

Creating new ideas needs few resources; as we move to the right heavier investment in resources is

required


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Innovative Courses To train innovative workforce we need:

That have innovative content

Delivered with innovative pedagogy

And encourage innovation (notregurgitation)

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Innovative courses

Innovative Program Architecture (IPA)

Actions Course Examples

Q1 Q2 Q3 Q4 < Four Quarters >

Explore E1 E2 E3 E4 Explore and use innovation

processes.

Learn L1 L2 L3 L4 Programming, Database,Networks, Web Services.

Connect C1 C2 C3 C4 Game Design, Digital Movies,

Drama, Health Informatics,Sports, Tourism.

Apply A1 A2 A3 A4 Projects, Prototype, Learning in

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.

Innovate using theInnovation Funnel

Generatelots ofideas

Evaluatesome

options

Researchpromising

ideas

Prototypeone idea

Take this idea for furthertesting and development inthe industry.


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How: To create innovative courses

Explore: Expose students to new fields such as a creativity and

innovation. Show how people have created innovativesolutions in the past

Understand Learning Styles, and new ways of learning.

Learn from diverse application areas. Around 25% ofcourses should be from diverse disciplines, e.g. Arts,Law, Business, even Sports.

Connect: Building conceptual links between different domains is

the key to innovation; even linking old ideas to newtechnology provide opportunities for innovation.

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Apply the understanding to generate new ideas Traverse the Innovation Funnel from the beginning to the

end Create an innovative product

M.Sc. in Interactive Digital MediaA New Generation Computing Course Incorporating Creativity andInnovation

Actions Course Examples

Q1 Q2 Q3 Q4 < Four Quarters >

Explore Creativity andInnovation

InnovationWorkshops

ComputingInnovation History

Recent ICTInnovations

Explore and useinnovation

processes.

Learn MobileComputing

WirelessCommunications

Web ServicesWeb 2.0Systems

Interaction DesignUsability Studies

Semantic Web Programming,Database, Networks,

Web Services.

Connect Game Design

Animation Design

e-Health

Film Studies

e-Tourism

Drama Studies

e-Learning

Business Studies

Game Design, Digital

Movies, Drama,Health Informatics,

Sports, Tourism.

Apply Project PlanningProject DesignTechnical Writing

PrototypeBuilding

Usability Testing ProjectCompletion +

Industry

Projects, Prototype,

Learning inworkplace.

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resentat on

Innovateusing the

InnovationFunnel

Generate lots of

ideas

Evaluate some

options

Research promising

ideas

Prototype one idea Take this idea for

further testing anddevelopment in the

industry.


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Conclusions Creativity and Innovation are the keys to

advancement and social wellbeing S stematic models and rocesses should

be used to enhance innovation The Innovation Equation:

Innovation = (Need x Competition) Cross-fertilisation

Creativity and Innovation can be taught New education models should encourage

innovation using Innovative content

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Innovative delivery Inculcating the spirit of innovation

Thank you

Any Questions Please

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