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CREATIVITY AND INSIGHTS
| Date post: | 31-Jul-2015 |
| Category: |
Marketing |
| Upload: | kathryn-ellis |
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CREATIVITY AND INSIGHTS
FIRST THINGS FIRST: FACTS VERSUS INSIGHTS
5 CURRENT INSIGHT DEBATES
1. INSIGHTS, INSIGHTS EVERYWHERE
VERSUS
2. INSIGHTS ARE HARDER TO FIND
3. DATA IS HINDERING CREATIVITY
VERSUS
4. DATA IS INSPIRING CREATIVITY
5. FROM MAD MEN TO MATH MEN?
DIFFERENT INSIGHTS EQUAL DIFFERENT ACTIONS
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