C R E AT I V I T Y, I N C .

O v e r c o m i n g t h e U n s e e n F o r c e s T h a t S t a n d i n t h e Wa y o f Tr u e

I n s p i r a t i o n

B o o k B y E d C a t m u l l & A m y Wa l l a c e S l i d e s b y R y a n B a t t l e s

C AT M U L L , E D W I N E . , A N D A M Y W A L L A C E . C R E AT I V I T Y, I N C . : O V E R C O M I N G T H E U N S E E N F O R C E S T H AT

S TA N D I N T H E W AY O F T R U E I N S P I R AT I O N .

Give a good idea to a mediocre team, and they will screw it up.

Give a mediocre idea to a great team, and they will either fix it or come up with

something better.

If you don’t strive to uncover what is unseen and understand its nature, you will be ill

prepared to lead.

It’s not the manager’s job to prevent risks.

It’s the manager’s job to make it safe for others to take risks.

The cost of preventing errors is often far greater than the cost of fixing them.

A company’s communication structure should not mirror its organizational

structure.

Everybody should be able to talk to anybody.

Do not assume that general agreement will lead to change—it takes substantial energy

to move a group, even when all are on board.

Quality is the best business plan.

Failure isn’t a necessary evil.

People are more important than ideas.

Prepare for the unknown.

Don’t confuse the process with the goal.

Give good feedback to ensure excellence.

These principles should be at the heart of any work environment that strives for

originality, fosters problem solving, and pushes its employees to new heights.

T H I S H A S B E E N A B R I E F O V E R V I E W O F S O M E I D E A S F R O M C R E AT I V I T Y, I N C .

!B U Y T H E B O O K F O R T H E F U L L E X P E R I E N C E

!C AT M U L L , E D W I N E . , A N D A M Y W A L L A C E .

C R E AT I V I T Y, I N C . : O V E R C O M I N G T H E U N S E E N F O R C E S T H AT S TA N D I N T H E W AY O F T R U E

I N S P I R AT I O N . !

A L L P R O D U C T A N D C O M PA N Y N A M E S A R E T R A D E M A R K S O R R E G I S T E R E D T R A D E M A R K S O F

T H E I R R E S P E C T I V E H O L D E R S . U S E O F T H E M D O E S N O T I M P LY A N Y A F F I L I AT I O N W I T H O R

E N D O R S E M E N T B Y T H E M .

D O W N L O A D T H E B U S I N E S S B O O K C O L L E C T I O N

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