BY Jennifer

JamesJebin

CREATIVITY MANAGEMENT

“Creativity is contagious. Pass it on.”

- Albert Einstein

“Creativity is thinking up new things. Innovation is doing new things.”

— Theodore Levitt

Creativity meansThe capability of producing

new solutions in the intellectual way to solve problems

creativity as the act of turning new and imaginative ideas into reality

DefinitionWebster’s Dictionary: Artistic or

intellectual inventiveness

Creativity involves the generation of new ideas

Brings into existence something new.

Definition

Creativity is the ability to think up and

design new inventions, produce works of

art, solve problems in new ways, or

develop an idea based on an original,

novel, or unconventional approach.

What is creativity

• Social factors

• Creativity needs

• Intellectual skills

Social Factors:

Creativity is fostered by an environment.

Creativity must be valued by a community.

Creativity is shaped by those who evaluate it.

Creativity Needs:

Skill

Talent

Personality

Intellectual Skills

Choosing

Predicting

Interpreting

What Is Creativity?

• Translating

• Recalling

• Manipulating

Importance of creativity

• Creativity makes people genius.

• The very process of creating may

sometimes seem to be a manic depressive

episode.

• Creative people tend to be more intelligent

and curious than the average person.

Cont…• If you've ever tried to solve a problem that

seemed to have no solution, you`ll definitely understand that creativity is an essential tool for success.

• Their self esteem will blossom.

Cont…• Flexible • Motivated and tend to be very

knowledgeable about their field of expertise.

• Risk takers by nature.• They aren't afraid to try new things.• The most admirable traits of the creative is

the ability to be a nonconformist

Process of creativity

Preparation

Incubation

Illumination

Verification

Four Tools of Creativity• Faith in your own creativity

• Absence of judgment

• Precise observation

• Penetrating questions

Creativity develops by

Loneness

day dreaming

Free thinking

Steps to Personal Creativity• 1. Accept that you can be creative• 2. Question traditional assumptions• 3. Expand your problem-solving styles• 4. Employ creativity techniques• 5. Practice thinking in new ways• 6. Learn when your creative thinking is best

Benefits of Creativity

Positive attitude Leads to New innovation Self Confidence Reduced Stress Satisfaction

Limitations of Creativity

Individual & social influences factors Aging changes Economic status Geographic distance Cultured difference

Facilitators of creativity

A dream A plan Specific knowledge Willing to work hard Never say “No” Take responsibility Look for solutions to problems

CONT……

Decision Making The courage to admit a mistake Independent Self-confident Work & cooperate with others Be enthusiastic always

conclusion

“creativity is the mother of invention”

The organization should encourage

creativity It should be managed effectively

it will result in innovation, ultimately the

organization will gain more profitability.

Thank you….