ID201311.09-12.09/2013

Kortrijk, Belgium

Richard Lee (US)Translating Blue Ocean Strategy into practical guidelines.

lecturesworkshopsnetworking

Innovation Dayspresents

CREAXINNOVATION TRAININGBenefit from cross-industry learning

DAY 111/09/2013

INTRODUCTIONCREAX offers a hands-on training for systematic innovation. Based on 13 years of experience in supporting R&D processes of various market leaders, a method for innovation was developed. This unique approach, with roots in the Russian TRIZ methodology, provides a systematic framework for technology-oriented innovation and creativity.

Participants learn how to incorporate a 4 steps process in their daily innovation & problem solving activities. Trainees apply the method to structure creative solution generation and to discover how knowledge can be transferred across industries.

Pieter Van Lancker (BE)INNOVATION TRAININGBenefit from cross-industry learning.

CONTENT Systematic 4 steps process for:

■ Idea generation for product development ■ Solving technical challenges ■ Thinking outside of the box ■ Identifying new applications and markets ■ Developing stronger Intellectual Property

Pieter Van Lancker is both an innovation trainer & innovation engineer at CREAX. On a daily basis, he switches between being a training mentor & project executioner. This allows Pieter to be at the centre of cross-pollination between practical knowledge and theoretical frameworks. Based on his experience, he is continuously developing improved versions of the CREAX innovation training.

Pieter has been training innovation professionals from Philips, Corning, Philip Morris, Procter & Gamble, Penoles, AGC.

“A structured way of thinking outside the box.”

Gerard Van de Pol, Philips

THE PROGRAM 9am - 5pm

1. Introduction2. Value equation; What defines innovation?3. Breakout session 1 4. Resource thinking5. Breakout session 2 6. 9-Windows: Thinking outside the box.7. Breakout session 3

Lunch8. Product DNA; The property-function relation.9. DNA Analogy; Revealing links with other industries.10. Breakout session 411. DNA variation; What can be changed, what can be gained?12. Breakout session 513. Project flow; How to tackle an Innovation Study, Problem Solving or Market Development.14. PatentInspiration® software; How to use Intellectual Property.15. Work-shop wrap-up & feedback

Richard Lee (US)MASTERING VALUE INNOVATION™Translating Blue Ocean Strategy into practical guidelines

DAY 212/09/2013

Richard Lee (US)MASTERING VALUE INNOVATION™Translating Blue Ocean Strategy into practical guidelines.

INTRODUCTIONDelivering exceptional value to the most important customer in the value chain...all the time...every time.Used on a consistent basis, the Value Innovation Process™ drives sustainable, profitable growth and creates jobs.

KEY LEARNINGS ■ How to use the Value Innovation Process™ ■ How to develop a value chain ■ How to deliver exceptional value ■ How to identify the most important customer ■ How to discover unmet needs

WHO SHOULD ATTEND? ■ executives ■ managing directors, ■ project leaders ■ business owners ■ entrepreneurs

REDUCECOST

INCREASEVALUE

VALUEINNOVATION

PHILOSOPHYCost savings are made by eliminating and reducing the factors an industry competes on.

Buyer value is lifted by raising and creating elements the industry has never offered.

Richard (“Dick”) K. Lee is an author, inspirational speaker & recognized international expert in innovation and value innovation management. Dick devotes time to helping small businesses grow using innovation management tools.

Dick has been a keynote speaker on value innovation management around the globe. He shares experiences working in corporate America, including 28 years with the Industrial Research Institute, innovation management, and working with over 300 clients.

THE PROGRAM 9am - 5pm

1. Introductions; Defining Innovation; The Value Innovation Process®2. Value Innovation: Identifying the most important customer3. Introducing Aplicare®; Group activity: who is the most important customer?4. Value curves with metrics (“as is” or current state; “best in class”)5. RE/MAX international; Developing elements of performance 6. Breakout session 1: Developing an “As Is” Value Curve for Aplicare7. Value curves in action: Samsung8. Contextual interviewing

Lunch9. Slalom® software to generate value curves; rank ordering tools10. Breakout session 2: Developing a “to be” (future state) value curve for aplicare11. Value innovation process – company examples12. Value propositions13. Breakout session 3: How to deliver the “to be” value curve14. The path forward: options15. Workshop wrap-up and feedback

THE VENUE

REGISTRATION

The event will take place in the BUDA Factory. This former

factory houses exhibition spaces, workshop areas & a

prototyping lab.

BudafabriekDam 2

8500 KortrijkBelgium

Day 1 CREAX Innovation training 11/09/2013 €950 Day 2 Richard Lee Value innovation 12/09/2013 €950Day 1&2 Full program 11-12/09/2013 €1.695

Register online on www.bit.ly/creaxid2013 or scan the QR code below.

EARLY BIRD FEERegister before 01/08/2013 and enjoy a discount of €200

Engelse Wandeling 2f8500 Kortrijk, Belgium+32 (0) 56 23 94 94contact@creax.comwww.creax.com

CREAX NV

We support companies with technological innovation & researchacross all industries.

Scanning this code will take you to the registration page.