Date post: | 17-Oct-2014 |
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Business |
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Copyright (c) 2009 Communication Transformation
Credibility & Cash FlowTerry Wygal’s BluePrint 2
Presented by:
Felicia J. Slattery, M.A., M.Ad.Ed.
Communication Consultant, Speaker & Coach
Communication Transformation Consulting
Copyright (c) 2009 Communication Transformation
How Do You Decide Where to Buy?
Copyright (c) 2009 Communication Transformation
Who Am I?
Communication Expert since 1996
Teacher Consultant, speaker, and coach Master of Adult Education &
Training Master of Communication Work-at-Home, Small Business
Owner
Copyright (c) 2009 Communication Transformation
Small, work-at-homebusiness owner
Want: Freedom & cash flow Have: Information to share Wonder: How to spread your
message
Who Are You?
Copyright (c) 2009 Communication Transformation
Increasing sales comes from persuasion.
Persuasion = Motivation To persuade you need to be credible. Therefore, increased credibility will
equal increased business.
Credibility = More Cash Flow & Freedom
Copyright (c) 2009 Communication Transformation
Three “C’s” of Credibility
Types of Information Needed to Boost Credibility
The Key to it All: Understanding One,Important Component
What We’ll Cover…
Copyright (c) 2009 Communication Transformation
Competence
Character
Charisma
The Three C’s of Credibility
Copyright (c) 2009 Communication Transformation
Competence Definition:
Your expertise on the subject area Question:
How can you can communicate your competence to an audience?
Your Turn: Open for comments!
Source: Understanding Human Communication, 10th Ed., Adler & Rodman.
Copyright (c) 2009 Communication Transformation
State credentials (See my earlier slide!)
Talk about experience
Cite outside sources
Share testimonials or anecdotes about clients you’ve helped
Communicating Competence
Copyright (c) 2009 Communication Transformation
Character Definition:
Your audience's perception of the speaker’s honesty and impartiality
Question: How can you communicate your character to an audience?
Your Turn: Open for comments
Copyright (c) 2009 Communication Transformation
Integrity: keep your word
Speak positively of your competition
In a presentation, providea preview and review, and stick to your plan
In any communication, remain professional at all times
Communicating Character
Copyright (c) 2009 Communication Transformation
Charisma Definition:
The audience's perception of the speaker’s enthusiasm and likeability
Question: How can you best communicate your charisma to an audience?
Your Turn: Open for comments!
Copyright (c) 2009 Communication Transformation
Choose a topic you LOVE and are passionate about
Smile and laugh
Make direct eyecontact
Communicating Charisma
Copyright (c) 2009 Communication Transformation
1. Credentials
2. Experience
3. Facts
4. Anecdotes
5. Statistics
Info Needed to Increase Credibility
“Be the GGooooggllee for your prospects.”
Copyright (c) 2009 Communication Transformation
The Key: Know Your Audience
It’s all in your audience’s perception!
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Demographics
Values
Attitude towardyour topic
Evaluate Your Audience
Copyright (c) 2009 Communication Transformation
Increasing Credibility will Lead to Increased Business
Three C’s of Credibility: Competence, Character and Charisma
Information Needed to Boost Credibility
The Key: Understanding Your Audience
What We Talked About
Copyright (c) 2009 Communication Transformation
To learn to increase your credibility, sign up for my free e-course at CredibilityAndCashFlow.com.
I’ll send your free e-course right away!
P.S. Don’t forget to verify your email!
Free Offer…
Copyright (c) 2009 Communication Transformation
Once you begin to effectively communicate your credibility to
your prospects, new business will come to you almost automatically.
Be sure to pick up your FREE e-course now!
Increase Your Business Today
Copyright (c) 2009 Communication Transformation
Thank You!
Copyright (c) 2009 Communication Transformation
Hire
Felicia J. Slattery, M.A., M.Ad.Ed.
to speak at your next event or conference.
FeliciaSlattery.com
630-554-0636