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Crest East Coast Coffee 1 CREST EAST COAST COFFEE CREST EAST COAST COFFEE March 7, 2015 One of the freshest single serve cups of Joe on the planet! 030315
Crest East Coast Coffee 1
CREST EAST COAST COFFEE
CREST EAST COAST COFFEE
March 7, 2015
One of the freshest single serve cups of Joe on the planet!
030315
Crest East Coast Coffee 2
After crude oil, coffee is the most sought commodity in the world
There's no shame in coming in second place to oil.
Coffee is worth over $100 billion worldwide.
That puts it ahead of commodities like natural gas, gold, brent oil, sugar and corn.
Keurig Green Mountain Is Racing Ahead
Total revenue for the quarter jumped 14% to $1.19 billion, over last year.
This was higher than the analysts' estimate of $1.16 billion.
The growth was driven by a 22% increase in sales of K-cups
The single serve pack segment surged 22% to $949 million, driven by a 28% increase in volumes.
Volumes increased since the company sold its portion packs at a lower price to its brand owners.
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Crest East Coast Coffee 3
8. Roasting the Coffee Roasting transforms green cof-fee into the aromatic brown beans that we purchase, either whole or already ground, in our favorite stores. Most roasting machines maintain a temperature of about 550 degrees Fahrenheit. The beans are kept moving throughout the entire process to keep them from
burning and when they reach an internal temperature of about 400 degrees, they begin to turn brown and the caffeol, or oil, locked inside the beans begins to emerge.
1. Planting A coffee bean is actually a seed. When dried, roasted and ground, it is used to brew coffee. But if the seed is not processed, it can be planted and will grow into a coffee tree.
3. Processing the Cherries Once the coffee has been picked, processing must begin as quickly as possible to prevent spoilage. Depending on location and local resources, coffee is processed in one of two ways
The Dry Method This is the age-old method of processing coffee and is still used in many countries where water resources are limited. The freshly picked cherries are simply spread out on huge surfaces to dry in the sun.
The Wet Method In wet method processing, the pulp is removed from the coffee cherry after harvesting and the bean is dried with only the parchment skin left on.
2. Harvesting the Cherries Depending on the variety, it will take approximately 3 or 4 years for the newly planted coffee trees to begin to bear fruit. The fruit, called the coffee cherry, turns a bright, deep red when it is ripe and ready to be harvested.
4. Drying the Beans If the beans have been processed by the wet method, the pulped and fermented beans must now be dried to approximately 11 percent moisture to properly prepare them for storage.
5. Milling the Beans Before it is exported, parchment coffee is processed in the following manner: Hulling Machines are used to remove the parchment layer from wet processed coffee. Hulling dry processed coffee refers to removing the entire dried husk of the dried cherries. Polishing This is an optional process in which any silver skin that remains on the beans after hulling is removed in a polishing machine. Grading & Sorting Before being exported, the coffee beans will be even more precisely sorted by size and weight.
6. Exporting the Beans The milled beans, now referred to as 'green coffee,' are ready to be loaded onto ships for transport to the importing country. Green coffee is shipped in either jute or sisal bags which are loaded into shipping contain-ers, or it is bulk shipped inside plastic-lined containers.
9. Grinding Coffee
The objective of a proper grind is to get the most flavor in a cup of coffee. How coarse or fine the coffee is ground depends on the method by which the coffee is to be brewed. Generally, the finer the grind the more quickly the coffee should be prepared. That is why coffee ground for use in an espresso machine is much finer than coffee which will be brewed in a drip system.
10. Brewing Coffee - Pop a K-Cup in and enjoy the profits!
Ten Steps To Coffee — From the Seed to the Cup
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Inside the Single Serving Pod ( The “K-Cup” )
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How Does a Keurig Work? The Keurig has been on the Coffee Whisperer’s test bench for about two months now. I’m impressed. Does it make the absolute best cup of coffee that I’ve ever had? No. But it does create a perfectly drinkable cup with the lowest effort of any coffee system, including instants. How does the K system make this happen? How does it turn ground coffee into brew in under a minute? It does this by blending together two traditional ways of making cafe: It is part drip, part espresso. A glimpse in-side a K cup will illustrate this. This cutaway view will show you what you’d see if you tore a used K cup apart … there’s a paper filter bonded to the top of the cup. The cup holster assembly punches a hole in the top foil and pops a smaller passageway in the bottom. The 192 degree hot water is pushed through the top hole under pressure and moved through the grounds. While not extremely high pressure, it IS greater than standard drip coffee makers that rely on gravity to pull the hot water down through the coffee and filter medium. This pressurized process allows the 8- 10 ounces of water to move through the device in under a minute, extracting the flavors of the final product. So while there are qualities of a drip system in place, the water mimics the characteristics of a pressurized espresso system. The difference comes into play when it’s time to clear the spent grounds. A espresso machine will require a swift rap on a knock box or trash bin to release the coffee “puck” and then a rinse under running water to clean the portafilter. Then there’s some brushing to clean the metal screen that distributes water from the group head. The Keurig requires a lift of the handle and cup removal. We’ll talk later about the need or wisdom of running an empty shot through the machine as part of regular maintenance. But here’s the real magic of the Keurig: it’s EASY. It’s easy to use, and easy to clean. No brainer, grab a cup and you’ve got it … coffee maker. That is indeed the attraction of this system, you can’t make a fresh cup any easier. Are there some downsides? Any compromises? Yes, sure. But you get a solid cup without a bunch of hassle. Actually no hassle. And that’s how a Keurig works. Basically. There’s buttons and features and stuff. But if you’re interested in how the coffee comes out….well, there you are.
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Net Weights of different Brands ( The “K-Cup” )
Typical k-cups: 9 grams Extra bold k-cups: 11 grams
Crest East Coast K-cups: 10 grams!!!
Costco Kirkland k-cups: 9.4 grams
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The Keurig 2.0 with the “DRM” Technology Ring
“DRM” Ring
“HACKING” The Keurig 2.0
One of every four dollars Americans spend on coffee to be brewed at home is now spent on pods, and Keurig, which pioneered the process in the US, dominates the market. But Keurig’s hold on the industry is not as secure as it once was. In September 2012 key patents on its K-Cups expired, and ever since third-party
companies have been making pods and selling them at lower prices. In the second half of last year alone, private-label cups went from 7 percent of the market to 14 percent.
Why “DRM”
No Ring No Ring
Keurig was losing market shares, so boom, say hello to Keurig 2.0 and Digital Rights Management (DRM) for coffee. It effectively locked out all of Keurig’s competitors because a tiny camera inside the $200 Keurig 2.0 machine scans for Keurig’s logo on the pod’s label. Sure it still pokes a hole in any coffee pod, but instead of brewing it, using any of Keurig’s competitors’ pods results in the error message:
Oops! This pack wasn’t designed for this brewer. Please try one of the hundreds of packs with the Keurig logo
What I have found is you basically can remove the foil of the lid all the way up to the white ring and then fold the 'excess' under the ring and it still works perfectly!
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Introducing: Crest East Coast Coffee
One of the freshest single serve cups of Joe on the planet! Procedure 1. Our purchase order is
faxed in to our coffee company.
2. The green coffee beans
are roasted. 3. The roasted beans are
then ground and blended as per our order.
4. The ground coffee must
sit and “out gas” for 3 days before filling the cups in order to prevent them from exploding!
5. Our single serving cups
are then filled, sealed and packed 24 to a box. Once labeled and packed 4 boxes per case, our order is ready for pickup.
Total turnaround time, under 10 days! Crest East Coast Coffee!
One of the freshest single serve cups of Joe on the planet!
Recommended shelf life: 9 months!
Crest East Coast Coffee 9
Which Flavors are “The BEST”?
Coffee is like Cologne! No two people will like the same coffee! That's why they're so many flavors!
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Crest East Coast Coffee - Flavors
One of the freshest single serve cups of Joe on the planet!
SINGLE SERVE BEVERAGE CUPS
# STOCK NUMBER NAME TYPE BX./CASE QUANTITY/BX.
100 CAFFINATED COFFEE
1 KC101 DONUT BLEND CAFFINATED COFFEE 4 24
2 KC102 FRENCH ROAST CAFFINATED COFFEE 4 24
3 KC103 COLUMBIAN SUPREME CAFFINATED COFFEE 4 24
4 KC104 DARK MOCHA CAFFINATED COFFEE 4 24
200 DECAFINATED COFFEE
5 KC201 DECAF BREAKFAST BLEND DECAFINATED COFFEE 24
300 FLAVORED COFFEE
6 KC301 HAZELNUT FLAVORED COFFEE 4 24
7 KC302 FRENCH VANILLA FLAVORED COFFEE 4 24
8 KC303 MOCHA RASPERRY FLAVORED COFFEE 4 24
9 KC304 CARMEL CREAM FLAVORED COFFEE 4 24
10 KC305 CRÈME BRULEE FLAVORED COFFEE 4 24
400 SOLUBLE
11 KC401 HOT CHOCOLATE SOLUBLE 4 24
12 KC402 FRENCH VANILLA CAPPUCCINO SOLUBLE 4 24
13 KC24V 2 x 12 VARIETY BOX - 12 MIXED MIXED BOX 4 24
KCX FULL CASE
14 KC1X ONE FULL CASE FULL CASES 4 96
15 KC2X TWO FULL CASES FULL CASES 4 192
16 KC3X THREE FULL CASES FULL CASES 4 288
17 KC4BX ONE CASE - 4 MIXED BOXES MIXED CASE 4 96
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Pricing: Shopping at the Supermarket with “After Tax Money”
8.79 Bx / 12 cup
5.99 Bx / 12 cup
$1.46 cents / cup for: McCafe “Flavored”! In actual cost!
12 / box
In “After Tax Money” just DOUBLE IT! In actual cost!
49.9 cents / cup
73.3 cents / cup
“After Tax Money”
5.99 Bx / 12 cup
8.79 Bx / 12 cup 17.59 Bx / 24 cup
11.98 Bx / 24 cup
12 24 equals
=
=
Conversion
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Pricing: Supermarket Shopping On-line
62.4 cents / cup
41.5 cents / cup
Even though this looks like a great price, it can only be purchased On-Line and not at the supermarket! Then add in the shipping if less than$75.00!
Therefore, after pay role and income tax are taken out, simply double the price!
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Pricing: W.B. MASON
49.9 cents / cup
46.2 cents / cup
41.6 cents / cup
54.1 cents / cup
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Pricing: W.B. MASON
46.2 cents / cup
66.6 cents / cup
49.9 cents / cup
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Pricing: WB Mason
Even though W.B. Masons prices look good, they only have great pricing on their "Shazam" line!
The "Shazam" line only has 3 flavors!
There is no decaf available at this price!!
For Flavored Coffees, add $1.00 to 3.00 per box.
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Pricing: COSTCO On-Line
Even though Costco prices look good, you can only get these prices on-line plus ship-ping!
You pay more if you drive to the warehouse!! Time & Gas & the lines!
The "Kirkland" brand only has 2 flavors!
You must spend more than $160 to get decaf and regular!
For Flavored Coffees, add $1.00 to 3.00 per box.
52.2 cents / cup
54.3 cents / cup
40.9 cents / cup
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Pricing: Crest East Coast Coffee
CODE 3 4 5 6 7
KC### 13.99 12.99 11.99 10.99 9.88
CENTS / CUP 58.2 54.1 49.9 45.8 41.1
SINGLE BOX PRICING - 24 / BOX
KC24V 14.99
CENTS / CUP 62.5
CODE 5 KC1X 44.00
CENTS / CUP 45.8
FULL CASE PRICING - 1 Flavor - 4 BOXES /CASE - 96 COUNT
PER BX $ 11.00
CODE 6 KC2X 84.00
CENTS / CUP 43.7
TWO CASE COMBO PRICING - 2 Flavors - 192 COUNT
PER BX $ 10.50
CODE 7 KC3X 111.00
CENTS / CUP 38.5
THREE CASE COMBO PRICING - 3 Flavors - 288 COUNT
PER BX $ 9.25
CODE 5 KC4BX 45.00
CENTS / CUP 46.8
MIXED CASE PRICING - 4 - 1 Flavor BOXES - 96 COUNT
PER BX $ 11.25
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KC101 DONUT BLEND KC102 FRENCH ROAST KC103 COLUMBIAN SUPREME KC104 DARK MOCHA KC201 DECAF BREAKFAST BLEND KC301 HAZELNUT KC302 FRENCH VANILLA KC303 MOCHA RASPBERRY KC304 CARMEL CREAM KC305 CRÈME BRULEE KC401 HOT CHOCOLATE KC402 FRENCH VANILLA CAPPUCCINO
Coffee CATALOG PAGE.pub 022715
INTRODUCING!
Crest East Coast Gourmet Coffee One of the freshest single serve cups of Joe on the planet!
Crest East Coast Gourmet Coffee One of the freshest single serve cups of Joe on the planet!
24 CUPS per BOX
FIND US ON THE WEB AT:
WWW.CRESTEASTCOAST.COM TOLL FREE: 866-458-9009
Single Serve Gourmet Coffee Single Serve Gourmet Coffee
2 x 12 VARIETY BOX Two cups of each flavor in One Box! Stock # KC24V
Crest East Coast Coffee 19
LINE QUANTITY STOCK NO. DESCRIPTION / ALL FLAVORS CONTAIN 24 CUPS PER BOX
1 KC101 DONUT BLEND 2 KC102 FRENCH ROAST 3 KC103 COLUMBIAN SUPREME 4 KC104 DARK MOCHA 5 KC201 DECAF BREAKFAST BLEND 6 KC301 HAZELNUT 7 KC302 FRENCH VANILLA 8 KC303 MOCHA RASPBERRY 9 KC304 CARMEL CREAM
10 KC305 CRÈME BRULEE 11 KC401 HOT CHOCOLATE 12 KC402 FRENCH VANILLA CAPPUCCINO
13 KC24V 2 x 12 VARIETY BOX LINE QUANTITY STOCK NO. DESCRIPTION OF OTHER PRODUCTS TO ORDER
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To order CREST COFFEE or other PRODUCTS by FAX
1. 1 Print your Customer No. in the space
provided. 2 Print Your Name or P.O and Date, in the
space provided. 3 Print the Number of boxes of Coffee in the
Quantity column, next to the Description of the COFFEE of what you want to order.
4 Fax to the number below.
NAME
CITY STATE
CUSTOMER NO. Name or P.O. No. Date:
Fax To: CREST 732-458-5753 24 Hours/ 7 Days a week
COF FAX 2015.pub 022715
Fax To: CREST 732-458-5753 24 Hours/ 7 Days a week COF-FAX ORDER FORM
One of the freshest single serve cups of Joe on the planet!
TO ORDER BY PHONE CALL: 866-458-9009
TO ORDER BY PHONE CALL: 866-458-9009
R#
Crest East Coast Coffee 20
Coffee Quad Combo ! Coffee Quad Combo !
KC101 DONUT BLEND KC102 FRENCH ROAST KC103 COLUMBIAN SUPREME KC104 DARK MOCHA KC201 DECAF BREAKFAST BLEND KC301 HAZELNUT KC302 FRENCH VANILLA KC303 MOCHA RASPBERRY KC304 CARMEL CREAM KC305 CRÈME BRULEE KC401 HOT CHOCOLATE KC402 FRENCH VANILLA CAPPUCCINO
ZZ8 Coffee Quad Combo.pub030315
24 Cups / $9.50 Box
INTRODUCING!
Crest East Coast Gourmet Coffee One of the freshest single serve cups of Joe on the planet!
Crest East Coast Gourmet Coffee One of the freshest single serve cups of Joe on the planet!
Any 4 boxes (24 / box) 96 Cups - Total
Any 4 boxes (24 / box) 96 Cups - Total
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Coffee Quad Combo
Zz8 - $38.00
Coffee Quad Combo Choose any 4 boxes all for:
Zz8 - $38.00 39 cents per cup
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The HUNDRED CLUB 100 CASES OF JOE
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NAME
SELL A HUNDRED GET A BUCK A BOX BOY MARCH 7 to JULY 4 th 2015
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The SECOND HUNDRED CASES OF THE JOE FOR THE REALLY TROUBLED
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NAME
SELL MORE THAN A HUNDRED GET “RICH” MARCH 7 to JULY 4 th 2015
Crest East Coast Coffee 23
Wake Up and “Sell” The Coffee!
“Z”
