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CRIMM at 2020: A ProposedRoadmap

Presented by

P.P.Sengupta

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Profile of the Presenter

B.Mech.E(Jadavpur ), MBA (Xaviers ), Fellow IIM, Calcutta.

Certified Purchasing Manager(C.P.M)(First in India).

Six Sigma Black Belt Certificate ,Certified Lead Assessor-

ISO 9000,Certified Value Engineer (USA).

34 years MM experience, Presently CGM(M M), Coal India Ltd.

Faculty in IIT Kharagpur, ICFIAN Business School.

Member of Specification committee in MechanicalEngineering, Bureau of Indian Standards (BIS).

Chartered Engineer ( Institute of Engineers, India ).

Author of national, international papers, books.

Life Member IIMM.

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Topics of Discussion

Vision and mission

SWOT analysisA need for a shift in positioning

Identifying our customers

Suggested roles of CRIMMA ball park project estimate

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Vision and Mission

Vision : To be the most respected

center of excellence for research inthe field of SCM in India.Mission : To set up a revenue model

to generate Rs 30 lakhs per year by2015 and Rs 50 lakhs per year by2020.

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SWOT Analysis :Strengths

IIMM brand : global network and fraternity

Partnership with IISWBM.Embedded knowledge and networking potential

of 10,000 members. A body of knowledge of

more than 1lakh man-years.

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SWOT Analysis :Weaknesses

Lack of Mind-share (compare with CMIE,ASCI)

At arms length from IndustrySluggish growth

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SWOT Analysis :Opportunities

Indias service sector growth

Retail boomGrowing demand for knowledge based

services

Outsourcing of Research activities

Hunger for right information at right time

Value added services

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SWOT Analysis :Threats

High time-to-market may squeeze space

Loss of direction Inability to cope with high degree of IT-

orientation

Obsolescence

Mediocrity

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A Need for a Shift in Positioning

During past 10 years , business has been

buffeted by strong forces of changeCompetitive pressures on next 10 years will be

more intense

To survive as a research organization in a

disjointed manner will be nearly impossible

Need to re-define ourraison detre

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Who Are Our Customers ?

Any organization needs customers to sustain , even a

church needs one.

Who are ours ? Students ? Prospective Researchers

who want to earn a fellowship ?

No, our customer is the industry.

Hence we must re-position CRIMM to become fullyindustry-facing.

CRIMM should create intellectual wealth , become the

knowledge caf for the industry.

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What Are the Industrys Need ?

Information and knowledge to help managers

to take better decisionsCustomized research

Innovative knowledge products

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Suggested Role of CRIMM

Research publications

Subscribed database

Benchmarking

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Research Publications Critical issue reports (examples)

e-Procurement : Scenario scan

Competency mapping of materials managers Measuring purchasing efficiency in India

Focus studies (examples) Price variation formulas Salary Survey

E-Commerce : legal issues Purchasing consortiums Buying from China Rfid : Indian scenario

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Subscribed DatabaseBuyers Guide

Price trend analysis Freight ratesGovernment notifications : Excise,Service tax,

Sales Tax, Vat, Import and export

Acts and case lawsEconomic indicatorsCommodity exchanges

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Benchmarking Studies Inventory holding

Lead time trendsSoftware ratings

Transparency ratings

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A Ball Park Project Estimate

A Basic Research Team (BRT) unit consistingof one analyst and two researchers

Upscale by adding more BRTsAnnual cost Rs 8- 10 lakhs per year per BRTA BRT can generate revenue of Rs 20 lakhs

per year ( 4 projects x 3 months, Rs 5 lakhs perproject )

Net earning per BRT = Rs 10-12 lakhs/year

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A Ball Park Project Estimate

A corpus fund of Rs 1 crore by 2015

Raising Rs 1 lakh per organization from 100organizations

Expenditure Advertisement / Brochure Rs 5 lakhs

Promotional and Marketing expenses Rs 1000 x

500( target organizations ) = Rs 5 lakhs

Total Rs 10 lakhs

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Thank You !

Thank you!