BOOK YOUR FREE TICKETS ONLINE AT WWW.CRIMSON.CO.UK/EVENTS

For progressive IT leaders seeking fresh insight and inspirational ideas, this one-day conference will share the latest thinking around top technology trends and their impact on organisations. You will discover how leading brands are using new opportunities to drive innovation and how Microsoft business software is addressing today’s key challenges.

Tuesday 24 March at Microsoft, London SW1E 5JL

FEATURING

BOOK YOUR FREE TICKETS ONLINE AT WWW.CRIMSON.CO.UK/EVENTS

WILL WHITEHORN, Former President, Virgin GalacticWill steered Virgin Galactic from concept to reality, convincing investors, overseeing technical plans, and moving to a position where daily flights to one hundred miles above the Earth’s surface was a genuine possibility. Few can claim to be involved in such a breakthrough project.

BRUCE NICHOLSON, MicrosoftBruce is a Partner Technology Strategist for Microsoft, focusing on Dynamics CRM Online and therefore leading Microsoft partners and customers to the cloud. Bruce has been with Microsoft for 4 years and in the IT and Microsoft worlds for over 13 years. During this time Bruce has covered a number of diverse roles including Solutions Architect for Microsoft Consulting Services and IT & Operations Director of a Microsoft Partner having stated life as a VB6 developer.

TOM MORGAN, Modality SystemsTom Morgan is a Senior Software Developer in the Development Team at Modality with over 12 years’ experience in software development. Tom is also an active member of the UC and Lync community, regularly contributing to the open source community for Microsoft Lync with software, scripts and blogs via his own thoughtstuff.co.uk blog site.

RAMON TEBAR, MetrobankRamon is a Software Engineer specialised on Microsoft Technologies with experience in large projects for different industrial sectors as developer, consultant and architect. Romaon now specialises in Microsoft Dynamics CRM, where he customises and extends the platform to provide tailored solutions and integrations based on service-oriented architectures and messages queuing. Thanks to his contribution to community events and blogs, technical books, open source projects and forums, he has been awarded Microsoft Most Valuable Professional (MVP) on Dynamics CRM since 2012.

MARCO AMOEDO, MetrobankMarco is a Technology Strategist and Solution Architect with over 10 years of experience on enterprise software engineering and CRM. Marco has delivered numerous Microsoft Dynamics CRM projects across Financial Services and Commercial organisations. He specialises in bridging the gap between technology and businesses issues to deliver innovative solutions that provide value for the organisation and its stakeholders. He helps companies to define a long term technology strategy that support their business objectives. Marco has been recognised as a Microsoft Most Valuable Professional by Microsoft on five occasions.

JIM SUTHERLANDJim is an independent consultant who has spent his entire career in IT services provision and seen the industry evolve from mainframe bureau services, through facilities management into outsourcing and cloud computing we know today. He has been involved in over 130 major IT transition and transformation projects. Most recently he worked for HP Enterprise Services as an Account Executive and prior to that he was variously Sales Director of Netcall Telecom plc, Head of International Energy & Utilities for Sema Group (now Atos).

TOM CADMAN, CrimsonTom has 25 years’ experience working in a variety of roles, business sectors and technical platforms and solutions in the UK and across Europe. He has worked across a number of different technologies and is consistently ahead of the game in terms of industry developments and how they can be exploited. He now specialises in Microsoft technologies specifically around Microsoft Dynamics CRM and SharePoint.

IAN GUEST, Modality SystemsIan has 20 years’ experience within the Communications and IT sector working for the likes of NEC, Philips and currently Modality Systems. With an emphasis on the business and its users, Ian is a keen advocate on the value of Unified Communications in meeting the changing collaboration trends within today’s business.

MICHAEL CHEWTER, MicrosoftMichael is Partner Sales Executive Lead for Service Industries where he is responsible for Microsoft Business Solutions go-to-market channel strategy and partner led sales execution in Service Industries for the UK. Prior to joining Microsoft Michael worked at Gartner as an Account Executive responsible for sales of Gartner’s research and advisory services.

HELEN ARTLETT-COE, CrimsonHelen has 13 years’ of Microsoft-centric recruitment and headhunting experience, specialising in Microsoft SharePoint. She is a Croner qualified competency-based interviewer and trained to administer and interpret Thomas International Personal Profile Analysis.

CHRIS KENDRICK, Mercury xRMChris has both a background in IT as well as recruitment, with many years’ experience in developing innovative bespoke recruitment solutions. Chris is Mercury xRM’s product visionary. A dynamic and entrepreneurial individual, he specialises in identifying and understanding business and IT requirements, providing solutions to improve and transform projects and processes for recruitment businesses.

KEVIN LEE SMITH, Pragmatic EAKevin’s professional career spans 35 years at all levels of the Enterprise Transformation stack (from Strategy to Deployment). He is the creator of the Pragmatic Ontology for Enterprise Transformation (POET) and the Pragmatic Enterprise Architecture Framework (PEAF) - now “Part of the Zachman Family” and used all over the world by private industry and governments alike. MBTI and DISC says that he is a result oriented, independent, individualistic visionary. However, he also freely admits that he is an arrogant, inflexible, argumentative, intolerant, impatient, critical and stubborn sceptomist! Kevin is CEO of Pragmatic EA Ltd.

BUSINESS INNOVATION AND VIRGIN GALACTICAs President of Virgin Galactic, Will Whitehorn was at the hub of one of the most exciting business and technology ventures of the twenty first century - commercial space travel. He took the project from being the nascent dream of Will’s boss, Sir Richard Branson, to a project with real spacecraft, test flights and a spaceport.

BUILDING TRUST AND SECURITY IN THE CLOUDAs the march continues towards Cloud computing, questions still remain around security and regulatory compliance. We take a look at the big objections to Cloud and how Microsoft’s Office 365 and Dynamics CRM products face the challenge.

THE IDEAL ROLE OF ITWhat are CEOs demanding next from IT? Mike Hancox, CEO for Ideal Shopping Direct, shares his views from the perspective of one of the leading multi-channel home shopping retailers, where contribution to top line sales is paramount.

HOW TO BUILD INNOVATIVE APPLICATIONS USING MICROSOFT DYNAMICS CRMMicrosoft Dynamics CRM is much more than a customer relationship management tool. Here we’ll show you how different companies are using it to rapidly build custom cloud applications at a much lower cost than previously possible.

GAME-CHANGING TRENDS IN UNIFIED COMMUNICATION AND COLLABORATIONMoving beyond the traditional voice, video, instant message and presence, we explore how the enterprise is innovating with Microsoft Lync to ramp up greater productivity and collaboration.

FINDING AND KEEPING THE BEST IT TALENT With the ongoing war for IT talent hotting up, we share with you the latest market insight and innovate approaches employers are using to find and keep the best people.

SUCCESSFULLY MIXING SOCIAL NETWORKING WITH BUSINESSAs the socially-savvy generation of employees begin entering the workforce, how can they work in a way that’s as familiar as Facebook or Twitter? We explore the latest innovations from Office 365 and how organisations like Microsoft are beginning to bring a more social element to business productivity.

METRO BANK CASE STUDY: CREATING FANS NOT CUSTOMERSMetro Bank was founded on a simple precept: to offer the best customer experience, how, when and where the customer wants it. Its motto “no stupid bank rules” and its focus is on bringing back traditional retail banking, supported by flexible technology. Metro Bank is using Microsoft Dynamics CRM, Office 365, Yammer and other cloud technologies to give its people the apps they need to support the personalised interactions that are the hallmark of its business, and be operationally flexible so that they can take a best practice from one location and implement it across all locations.

THE EVOLUTION OF MANAGED SERVICE PROVISION AND ITS ROLE IN INNOVATIONA thought provoking talk about the changing role of service provision, evolving commercial models, how risk has changed and the opportunities opening up to clients.

PRAGMATIC ENTERPRISE TRANSFORMATION & GOVERNANCE“The only constant is change!” has been the battle cry for many years but just being able to deal with change is no longer enough. The new battle cry is... “The only constant is the acceleration of change!”. How an Enterprise affects transformation is becoming a strategic strength or weakness, where massive business opportunities can be gained or problems will result. Kevin Lee will argue that to survive and flourish Enterprises need to take a coherent and holistic view of the whole of the transformation part of their Enterprise, allowing them to pragmatically increase its maturity, and thereby increasing its effectiveness and efficiency.

ENGAGING PRESENTATIONS FROM THOUGHT LEADERS THROUGHOUT THE DAY

SPEAKERS

BOOK YOUR FREE TICKETS ONLINE AT WWW.CRIMSON.CO.UK/EVENTS

WHEN: Tuesday 24 MarchWHERE: Microsoft, Cardinal Place, Victoria,

London SW1E 5JL

The closest underground station is Victoria (Victoria is a two minute walk away).