Date post: | 18-May-2015 |
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Business |
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CRIMSON MEDIATOGETHER WE CAN
Top Digital Marketing Techniques
Four out of the top seven tactics belong to the Social Media domain.
1. Blogging2. Micro-blogging3. SEO4. Social Media Monitoring5. Email Marketing6. Video Marketing 7. Pay-Per-Click
Why Social Media?
Marketers who embrace social media will outdistance competition, build community following and boost loyalty.
Why Social Media Marketing is different?
Banners, billboards, TV, radio, newspapers, magazines, etc
Invest and wait for customers. Big budgets and low conversion rates
One size fits all Focus on branding One-way interaction Conversations about
product
Tweeting, Blogging, Posting, Sharing, Digging etc
Min. budget. Prospect finds you. Better conversion rates.
Personalized and tailor-made
Focus on customers Two-way communication Conversations about
feedback on product use, embracing it and enhancing the products and services
Traditional Media Marketing
Social Media Marketing
Benefits of social media
Build and improve customer relationships
Reduce customer service costs Improve search engine rankings Increase media coverage Improve sales
How is social media marketing done?
Technology and platform that facilitate:
Connecting Conversing Sharing Influencing Building relationships
Direct marketing A campaign Based on the marketer Not another place for
advertising
What is Social Media? What Social Media is not?
Barriers to Social Media
Many barriers that inhibit the right use of social media for marketing your company, brand, products and services.
You need an expert!
Starting with social tactics can be a disaster if you don’t have the expertise.
It puts the buyers and not the marketers in control.
So start with a direction; set the objectives; hire the experts and then, watch it happen.
Why Crimson Media?
That’s when you need an expert to guide you in the right direction.
CRIMSON MEDIA is your answer!
Crimson Media
Profile Founded in 2011, Crimson Media is the media marketing firm that is focused on providing the customers business-centric solutions that gives you the competitive edge.
Crimson Media employs the expertise of seasoned media consultants and strategists.
Crimson Media
What we do
Crimson Media: Utilizes the social media as a tool for
branding, establishing credibility, trust building, issue resolution, customer engagement and industry leadership.
Brings value to the clients by promoting their business, products/services.
Generates media placements for our clients that build goodwill, generate sales and accomplish strategic initiatives.
Crimson Media
Capabilities
Social Media Strategy Search Engine Optimization Brand Consultancy Online Reputation Management Internal/Employee Communications Training/Workshops Events Content Development
Crimson Media
Our USP We use our strategic thoughts, creativity and technological expertise around human behavior for branding and marketing needs of our clients.
How to get started?
The first thing you need to do is to listen to your customers.
Why you need to listen? To know what customers are saying about
you Gather information and identify potentials Do competitive research Measure the impact of social media
marketing
Our Social Media Action Plan Create a strategy Match metrics to objectives Commit resources and time Welcome participation, feedback and
interaction Share information Not being pushy or fake or sales-like
Social Media Roadmap
Audience
Objective
Strategy Tactics Goal Measur
e
Social Media Roadmap
AUDIENCE Who is your target audience? What are the social networking
sites they visit? How do they participate?
Social Media Roadmap
OBJECTIVE Connect with customers Gain customer insight Build brand awareness Gain media coverage Promote products/services
Social Media Roadmap
STRATEGY Content – New or user generated or based on customer feedback studies
Interaction – Two-way communication between the company and customers
Sharing – Make the availability of information easier
Interest – Generate customer interest to result in sales
Social Media Road Map
TACTICS Blogs Social Network – Facebook,
Twitter, LinkedIn, Google+ Forums Reviews Videos, Images – Youtube,
Flickr Wiki
Social Media Road Map
MEASUREMENT
It is less about ROI and more about influence
Figure out measurement metrics