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ID 154957468 © Przemyslaw Iciak | Dreamstime.com
1. Know your customer
better…
2. Engage communities in the
value chain
ID 153951829© Petr Pohudka | Dreamstime.com
3. Build solid governance models
ID 153951829© Petr Pohudka | Dreamstime.com
4. Go digital & mobile: marketing,
sales, customer relations
5. The importance of the
destination
6. Engage visitors
7. Live your essence
ID 21645816© Francesco83 | Dreamstime.com
