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Crisis Management in a Social Media World
| Date post: | 22-Jan-2015 |
| Category: |
Education |
| Upload: | stephanie-youngblood |
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Crisis Managementin a Social Media World
What is a crisis?Can you predict it?
What is a crisis?Can you predict it? Can you plan for it?
What is a crisis?Can you predict it? Can you plan for it?Be positive!
What is a crisis?Can you predict it? Can you plan for it?Be positive!
You will positively have a crisis!
What is a crisis?Can you predict it? Can you plan for it?Be positive!
You will positively have a crisis! It’s just good planning to have a policy in
place!
What is a crisis?Can you predict it? Can you plan for it?Be positive!
You will positively have a crisis! It’s just good planning to have a policy in
place!Just because you don’t want to hear it doesn’t
mean it won’t happen!
What is a crisis?
An unstable period, especially one of extreme trouble or danger in politics, economics, etc (Dictionary.com)
What is a crisis?
How “Big and Bad” does it have to be to be a crisis for you?
Where do most crises come from?
Outside your company and your control BP and Deep Water Horizon
Where do most crises come from?
Outside your company and your control BP and Deep Water Horizon
Inside your company –Employee behavior JetBlue Airways
How will you respond?
What is your message?
How will you respond?
What is your message?What you meant to say isn’t nearly as
important as what you actually said…
How will you respond?
What is your message?What you meant to say isn’t nearly as
important as what you actually said…
“I just want my life back.”
MonitoringWhy to monitor
MonitoringWhy to monitorWhat to monitor
MonitoringWhy to monitorWhat to monitorWhere to monitor
MonitoringWhy to monitorWhat to monitorWhere to monitorHow to monitor
MonitoringWhy to monitorWhat to monitorWhere to monitorHow to monitorWho should monitor
ResponseAccording to Policy
ResponseAccording to PolicyAccording to Message
ResponseAccording to PolicyAccording to MessageAccording to Audience
ResponseAccording to PolicyAccording to MessageAccording to AudienceAccording to Medium
Crisis Managementin a Social Media World
