Cristina Conti - Analytics for Decision Making: Analytics ... · Title: Cristina Conti - Analytics...

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

USE ANALYTİCS FOR DECİSİON MAKİNG:

ANALYTİCS İN ACTİON

CRİSTİNA CONTİ, SAS GLOBAL ANALYTİCS PRACTİCE


ANALYTİCS İN ACTİON: WHAT İS İT AND WHY


WHY ANALYTİCS İN

ACTİONTAKE ADVANTAGE OF THE SCİENCE OF DATA

Source: KPMG International 2015

Players need to gain deep insight into an

individual’s consumption patterns and

choices. Ownership of data is becoming a

characteristic of the dominant player:

“information about a transaction is more

valuable than the transaction itself”

While customer behaviours drive the need for

innovation, new technologies provide the

tools.


WHY ANALYTİCS İN

ACTİONTAKE ADVANTAGE OF NEW TECHNOLOGİES


WHY ANALYTİCS İN

ACTİONTAKE ADVANTAGE OF ALL THE İNVOLVED ROLES

To bring value and service in an analytical

culture where the actors are the “Citizen Data

Scientist”

Data Scientist Superheroe


CAN YOU RAPIDLYDEPLOY ANALYTICS?

CAN YOU SCALE YOUR DATA ANDANALYTICS?

DO YOU GROW A CULTURE OF INNOVATION?

CAN YOU ANALYZE ALL OF YOUR

DATA?

CAN YOU MODERNIZE YOUR LEGACY BI

STRATEGY?

why


DATA İS THE FOUNDATİON

Regardless of the

• Amount

• Complexity

• Pace

It is NOT insurmountable


WHAT WE DO WİTH DATA: DISCOVERY

• Raw material

• Creativity

• Prototyping


HOW WE OPERATİONALİZE THE RESULTS: DEPLOYMENT

• Finished product

• Governance

• Enterprise-ready


Innovative Data Driven

Approach

Iterative & Exploratory

Analysis

Traditional Approach

Structured & Repeatable

Analysis

SUPPORTS A CHANGE İN PARADİGM

03

02

01Business users determine what question to ask

ALUE

01

02

03

IT structures the data to answer that question

Monthly sales reportsProfitability analysisCustomer surveys…

IT delivers a platform to enable creative discovery

Business users explore what questions could be asked

Brand sentimentProduct strategyMaximum asset utilization..

V

SAS ANALYTİCS İN

ACTİON


SAS ANALYTİCS İN ACTİON – HOW WE DO İT?


SAS ANALYTİCS İN ACTİON

Unlimited Data Volumes

• Embrace the potential

Speed

• The ability to try things fast,

prototype, test hypothesis

Democratized Analytics

• Cater to the citizen data scientist

Approachable Analytics



Purpose Built

• Support Analytical Methods

Built in Governance

• Auditability, traceability, automation

Productivity

• Iterative, data, models

Data Management for Analytics



Decisions at Scale

Automate

• Build, monitor, and evaluate models

using modern methodologies

Empowerment

• Enable decision makers everywhere

backed by powerful analytics

Confidence

• Ensure analytic solutions are

repeatable, reliable, timely, and

relevant across the enterprise


Take Real-time Action

• Decisive reaction to complex patterns

and events as they happen

Apply Multi-Phase Analytics

• Advanced analytics and multi-phase

processing

Focus on Relevant Data

• Continuous loading of relevant

streaming data


Streaming Analytics


HOW TO REALLY ACT UPON İT: BUSİNESS

APPLİCATİONS


CustomerInsights

Personalized, next-best communications show customers the bank cares about their financial lives

Data, data and more data

Internal & external data

of many forms must be

must be combined to

analyze customers,

risks, fraudsters,

cybercriminals

Customer Experience

Improvements here are key to profitable growth by increasing share-of-wallet and retention across all areas of banking

Industry

Disruption

FinTechs1 seek to disintermediate banks from customers; banks must retool & leverage trusted provider status with customers

Regulatory Compliance

Risk management; fraud & financial crimes are both board-level compliance imperatives. Non-compliance is not an option.

BANKİNG

1 Financial Technology start-up firm


CustomerInsights

Find the most profitable growth, take the next best actions and maximize wallet share

Data, data and more data

Connectivity of devices

has led to an age of IoT

making it necessary to

invest in social media,

mobile, analytics and

cloud computing

Customer Experience

Profitability and retention is very much dependent on what happens after the sale.

New Entrants

New competition has emerged from non-core insurance products such as Google, Amazon as they enter the insurance arena.

Regulatory intervention

Insurers now have to comply with higher number of regulations leading to improved transparency.

New

Realities

INSURANCE


Monetize

Security

COMMUNİCATİONS TRANSFORMİNG TO DİGİTAL SERVİCE PROVİDERS

Customer Journey:

• Omni channel

• Relevant

• Location based

• Contextual

Big Data Analytics:

• Network

Transformation

• SDN/NFV/ZOOM

• Cloud services

IoT:

• Connected life

• Privacy

• Monetize

• Smart

Digital:

• Inclusion

• Social

• Media

• Attribution

• Convergence


RETAİL KNOW YOUR CUSTOMERS AT 360°!

• Who are my customers?

• How are my customers

different from one another?

• What similarities do my

customers share?

• What/when/where do my

customers buy?

• How do customers engage

with me?

• How do customers feel about

my brand/product?

• Customer Segmentation & Customer Profiling

• Data Mining, Visualization, Scenario Analysis

• Market Basket & Behavior Analysis

• Social Media and Sentiment Analysis

• Online/Web Analytics

Know


SO WHY SAS ANALYTİCS İN ACTİON?


RAPIDLY DEPLOY ANALYTICS

SCALE YOUR DATA ANDANALYTICS

GROW A CULTURE OF INNOVATION

ANALYZE ALL OFYOUR DATA

MODERNIZE YOUR LEGACY BI

STRATEGY

Data

Discovery Deployment

Date post:	23-Jul-2020
Category:	Documents
Upload:	others
View:	3 times
Download:	0 times

Cristina Conti - Analytics for Decision Making: Analytics ... · Title: Cristina Conti - Analytics...

Documents