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Group Members:Group Members:
Ashis Kumar DebnathAshis Kumar Debnath
Shameema Shahriar LimiShameema Shahriar Limi
Sayma AkterSayma Akter
AssignmentAssignment Topic:Topic:
Critical Analysis Critical Analysis
of a of a
Business Business EnterpriseEnterprise
Critical Analysis Critical Analysis
of a of a
Business Business EnterpriseEnterprise
History:
Nokia’s first century:1865-1967
From roots in paper, rubber, and cables, in just over 100 years Nokia becomes a powerful industrial conglomerate...
The move to mobile:1968-1991
The newly formed Nokia Corporation is ideally positioned for a pioneering role in the early evolution of mobile communications...
Mobile revolution:1992-1999
As mobile phone use booms, Nokia makes the sector its core business. By the turn of the century, the company is the world leader...
Nokia now:2000-today
Nokia sells its billionth mobile phone as the third generationof mobile technology emerges...
http://www.nokia.com
Objective:
Connecting people throughout the world
provide customers with innovative, reliable products and services
To strengthen the position as a leading communication systems and products provider
http://www.nokia.com
Challenges:
Apple iPhone
Moto RAZR
Sony Erickson
Motorola ROKR, 'iTunes phone
Asian OEMs who are entering the market very aggressively (TCL, Bird, Sprint etc.)
http://www.nokia.com
Form of Ownership:
Meridea Financial Software Oy, FinlandNokia (Suzhou) Telecommunications Co., Ltd., ChinaHangzhou R&D center, ChinaNice-business Solutions Finland Oy, FinlandNokia Neu Comm Tech Company Ltd., ChinaNokia Citic Digital Technology Co. (Beijing) Ltd., ChinaSymbian Limited, United KingdomChongQing Nokia Telecommunications Co. Ltd, ChinaFujian Nokia Mobile Telecommunications Ltd., ChinaNemo Technologies Ltd, FinlandDongguan Nokia Mobile Phones Co., Ltd, ChinaBeijing Capitel Nokia Mobile Telecommunications Co., Ltd., ChinaSapura-Nokia Telecommunications Sdn Bhd, Malaysia
Joint ventures (Nokia has entered several joint ventures, particularly in the areas of manufacturing and research and development.)
http://www.nokia.com
Nokia is a public limited liability company listed on the Helsinki, Frankfurt, and New York stock exchanges
Approach to Business Development:
Setting the highest standardsBetter communication High ethics means successEnvironmentally aware No tolerance on corruptionStrong relationship with partners
http://www.nokia.com
Social Responsibility:
To the Customers Quality and product safety Customer satisfaction Accessibility Responsible product and service usePrivacy and security Product development Handsets and health
To the Society Mobile technology for development Youth development Disaster relief Employee volunteering
To the Employees Embedding values Labor practices Training and development Rewarding performance Consultation and communication Reorganization Health, safety, and wellbeing
To Environment Products and services Operations Environmental management
http://www.nokia.com
Scope to do International Business:
Head office in FinlandSales and Marketing more than 150 countriesDevice manufacturing in nine countriesStrong R&D presence in 10 countries128,445 employees in 120 countries
http://www.nokia.com
Organization of the Business:
http://www.nokia.com
Group Executive Board
Corporate Functions
Corporate Development Office
Device
Market
Service
Consumers
Production and Operation Management:
http://www.nokia.com
Production units
Mobile devices and technology
Networks technology
IndiaMexicoRomaniaSouth Korea
BrazilChinaFinlandHungaryUK
ChinaFinlandGermanyIndia
Nokia N- Series
Nokia E- series Nokia Symbian series
http://www.nokia.com
Different Products:
Marketing Strategy:
Reduction in size & shape of mobile phones Multimedia Phones Internet ServiceMore focus on 3GAdvertisment more than other Brands
http://www.nokia.com
Recommendations:
Usage of the classic 5P’s
Product- Relaiable & friendly product
Price- Reasonable price that all class of people effort to buy
Promotion- Targeting promotion to the lower class society people
Place- Marketing the product based on countries economic development
People- Fulfill the people’s need
More aware about Social responsibility
http://www.nokia.com
THANK YOUTHANK YOU
