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LOGO
TelTech MarketsCentral Europe
D. Caroline D. Hélène D. Adriana D. Sophie D. Stefania
L. Charlotte
Agenda
Introduction – Industry overview
3 Business Strategy
20 Selected Opportunities
Key Account Status and Perspectives
2012 Sales Forecast
What’s next?
Conclusion
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2
4
5
6
7
Agenda
Introduction – Industry overview
3 Business Strategy
20 Selected Opportunities
Key Account Status and Perspectives
2012 Sales Forecast
What’s next?
Conclusion
1
2
4
5
6
7
Introduction
12.25%8.55%
64.85%
14.34%
Based on data provided, our current and potential customers – Key, A and B accounts occupy 60% in our business. Siemens achieve 5026 K€ in our 2012 potential business and inquiries 3 Main Accounts
Sub-Contractor
C Account
ProspectSolectron Rumania (Ericsson) 1360 K€
• Key (Alcatel) 504 K€• A (EADS) 398 K€• A (Rohde) 980 K€• B (25 co.) 3404 K€
• Elti 1388 K€• Interkont 210 K€• Keller 350 K€
• BMW 92 K€• Mercedes Benz 1089 K€ • Volkswagen 1100 K€
Key A B
Key (Siemens) 5026 K€
Industrial perspectives in CEE
EU is the world's largest producer of motor vehiclesThe automotive industry is the largest industry sector in Germany. In 2011, the auto sector recorded turnover of EUR 351 billion –
around 20 % of total German industry revenue.
Space Industry Europe
5%Growth of the medical sector per
annum in Central Europe
Telecom infrastructure industry 2011
Agenda
Introduction – Industry overview
3 Business Strategy
20 Selected Opportunities
Key Account Status and Perspectives
2012 Sales Forecast
What’s next?
Conclusion
1
2
4
5
6
7
Key Account Status - Siemens
Founded in 1847 Leading player all over the world Sales in FY 2012: 78 M € (+7%) Number of employees:370 000 (32% in Germany)
17%
22%
26%
35%
Revenue by Sector
Healthcare
Infrastructure
Industry
Energy
14%
20%
29%
37%
Revenue by Region
Germany
Asia, Australia
Americas
Europe, CIS, Africa, Middle East (excl. Germany)
Key Account Status - Siemens3 main strategic objectives for Siemens: • Cut costs • Boos competitiveness• Become less bureaucraticUpcoming projects:• Electric hybrid drive systems• New hearing aids• Acquire Invensys Rail (the rail automation business of Invensys)
Key Account Status - Siemens
- Trust & Proximity- Strong financial basis- Benefit from the expertise of Siemens - Siemens is focusing its future growth on the medical sector- New projects opportunities
- Covers a big share of TelTech’s clients which leads to a lack of diversity- Intends to cut costs and will ask for lower prices
Agenda
Introduction – Industry overview
3 Business Strategy
20 Selected Opportunities
Key Account Status and Perspectives
2012 Sales Forecast
What’s next?
Conclusion
1
2
4
5
6
7
20 Options
80 options we had received covering 11 activities.
20 options would be focusing in 2012 business
3
2
1
22
11
1
1
2
1 1
1
Our Strategy
TelTech3 Objectives
Profitability
DiversifyCustomer
Centric
Based 3B concept, the business strategy will be focusing on 3 main area
Business Objective
Business ResourceBusiness Market
Restore Profitability
• Enhancing our customer base with cross-selling thanks to our diversification
• Economies of Scale
Diversification of activities and clients
- More balanced portfolio- Opportunities of growth
in a mature market by cross selling and developing our expertise on promising activities
Develop Customer Centric Culture
- Customized offer- Adaptation to their
new projects and deployment of sector of activities
Agenda
Introduction – Industry overview
3 Business Strategy
20 Selected Opportunities
Key Account Status and Perspectives
2012 Sales Forecast
What’s next?
Conclusion
1
2
4
5
6
7
Targeted Segment Activities
• Telecom infrastructure: Alcatel- Lucent (124) Siemens communication (143,145)
• Space: Austrian Aerospace (150), EADS Germany (155), Skytronic (200)
• Subcontractor: Solectron Rumania/Ericsson (184)
New Strategic
New Diversification
• Automotive: Siemens VDO (147,148), Mercedes Benz (182), Volkswagen (183)
• Automation: Siemens building (132,136,137), Plisch (196)
• Broadcast: Rohde&Schwarz (169), Temex Time (175), Globes (191)
• Medical: SHE (171), Tyco electronics (179)
Traditional
Traditional Segment
Telecom Infrastructures
Subcontractor
Space
Which opportunities and why?
Source of « safe » revenues thanks to our expertise in these activities
To satisfy our current and potential customers with an improved offer
Long term relationship strategy
Space: Forecast of significant growth in 2012 (AIA 2011)
# Customer Part Class % Margin % TAM Interest WHY
143Siemens
CommunicationOSC300-PR K 40% 19%
Second Source
• Key account and Siemens communication
• Strategy to diversify our activities
• 40% margin• Economy of scale with 145
145Siemens
CommunicationOSC300-PR K 40% 20%
New Technology
• Key account and Siemens• New technology• 40% margin
124 Alcatel Lucent SAW400-PR K 40% 20%New
Technology
• Key account• Economy of scale• 40% margin• New technology
Telecom Infrastructures
Subcontractor
# Customer Part Class % Margin % TAM Interest WHY
184Solectron Rumania
OSC300-PR S 40% 23%Cost
Reduction
• 145 000 KU• Traditional sector• Economy of scale• Web campaign to diversify
image and Tel Tech business• 40% margin
Space
# Customer Part Class % Margin % TAM Interest WHY
200 Skytronic SAW300-RF Lead 53% % R&D Meeting
• Lead in a traditional sector• Safe contact (VP): Joachim
Schwarz is a good friend• Web campaign• 53% margin
150Austrian
AerospaceOSC400-HR B 67% 27% New project
• B account• Economy of scale with 155• 67% margin• Space: traditional sector• New project
155 EADS OSC400-HR A 67% 47%Galileo
Program
• A account• Economy of scale with 150• EADS is a big company we
trust• 67% margin
LOGO
New Strategic Segment
Automotive
Which opportunities and why?
One of the largest industry sectors in Europe and especially in Germany
Siemens new projects in this sector such as the hybrid driving system
# Customer Part Class % Margin % TAM Interest WHY
147Siemens
VDOSAW100-GP K 22% 6%
Upgrade Program
• K account Siemens• New strategic segment• Economy of scale
148Siemens
VDOSAW100-GP K 22% 8%
Upgrade Program
• K account Siemens• New strategic segment• Economy of scale• 1 251 000 units
182Mercedes
BenzSAW100-GP P 22% 54%
Management Meeting
• Mercedes good reputation• 6 millions units• Prospect• Economy of scale
183 Volkswagen SAW100-GP P 22% 37%Management
Meeting
• German company with good reputation
• 6 millions units• Economy of scale• Prospect
Automotive
New Diversification Segment
Automation
Broadcast
Medical
Diversification strategy with developing sectors of activities in Europe
Siemens is the world’s leader of automation technology
New opportunities with today’s challenges of the broadcast industry in Europe: digital services, mobile TV services, etc
Which opportunities and why?
Automation
# Customer Part Class % Margin % TAM Interest WHY
132Siemens Building
OCS100-GP K 38% 19%Cost
Reduction
• Key account : one of our main client
• Important KU (310 000)• Important margin• Automation: traditional
segment where we are good at
• Economy of scale
136Siemens Building
SAW400-PR K 50% 16% New Project
• Key account• Important KU (201 000)• Contact with the manager• Economy of scale • A 50% margin
137Siemens Building
SAW400-PR K 50% 14%New
Technology
• Key account• Contact with the manager• Economy of scale (with 7
companies)• Margin of 50%• New technology
196 Plisch OSC100-GP Lead 44%Application
Note
• Lead in our traditional segment
• Economy of scale with the part• Web campaign to diversify
image and Tel Tech business
# Customer Part Class % Margin % TAM Interest WHY
169Rohde & Schwarz
OSC300-PR A 57% % RFQ
• A account• Strategy to diversify our
activities• 57% margin• Economy of scale
175 Temex Time SAW400-PR B 57% 36%New
Technology
• B account• Contact: VP• Economy of scale• Strategy of diversification
191 Globes SAW400-PR Lead 59% %Price
Information
• Lead in the diversification sector
• 59% of margin expected• Economy of scale with 175
Broadcast
# Customer Part Class % Margin % TAM Interest WHY
171 SEH OSC100-GP B 42% 52% RFQ
• B account• Economy of scale• Siemens is also working on
the medical field so it could be new products for them
• RFQ• Web- campaign
179Tyco
ElectronicsOSC100-GP B 42% 41%
On going Program Upside
• B account• Economy of scale• Siemens is also working on
the medical field so it could be new products for them
• RFQ• Web- campaign
Medical
Negotiation
20 options - Probabilities
50% 70% 90%
Telco Infra
Proposal made
Prototype provided
Technical comment
Pre-series product
Space
Broadcast
Automation
Automative
Medical
Subcontractor
191
196
200
171
169
30% 100%
179
148
150
147
175
Segments
• RFQ• Competitors
• New Project• Appointment with
manager next week
• K account• Director contact• Cost reduction
137
182 183
184
143
136 145
155
132
124
169
150
132
Agenda
Introduction – Industry overview
3 Business Strategy
20 Selected Opportunities
Key Account Status and Perspectives
2012 Sales Forecast
What’s next?
Conclusion
1
2
4
5
6
7
2011 2013
K Units
20 Opportunities
2012 Sales Forecast
200 173 Kunits263 513 K€
2012 Sales Forecast
• Diversification
• Profitability in value and volume
• 88% of our profit comes from the safest opportunities
Agenda
Introduction – Industry overview
3 Business Strategy
20 Selected Opportunities
Key Account Status and Perspectives
2012 Sales Forecast
What’s next?
Conclusion
1
2
4
5
6
7
WCube
Phrase 1 Phrase 2 Phrase 3
# WHAT WHEN WHO143 Second source ? ? ?145 Refine the new product to test its final version 3 months R&D team124 Refine the new product to test its final version 3 months R&D team184 Adjust the production costs 2 weeks Production managers150 Define the characteristics of the new project 3 weeks KAM + production managers + VP200 Define the technical attributes of the new product 2 weeks R & D team + KAM155 Meet regularly with the Galileo program teams 3 months R&D team + KAM147 Design an improved product to enhance the entire project 2 months VP + R&D + Production managers148 Design an improved product to enhance the entire project 2 months VP + R&D + Production managers182 Specify the customer's needs 2 weeks Management team183 Specify the customer's needs 2 weeks Management team132 Adjust the production costs 2 weeks Production managers136 Define the characteristics of the new project 3 weeks KAM + production managers + VP137 Refine the new product to test its final version 3 months R&D team196 Application note ? ? ?
169 Analyze the customer's RFQ and adjust the costs according to the RFQ 2 weeks KAM + production managers + finance manager
175 Refine the new product to test its final version 3 months R&D team191 Determine the production costs and our price strategy 1 week Production managers + KAM
171 Analyze the customer's RFQ and adjust the costs according to the RFQ 2 weeks KAM + production managers + finance manager
179 On going program upside ? ? ?
What’s next?
MRP Logistics Forecast
EXISTING CRM STRATEGY NEW CRM STRATEGY
New CRM Services deliver a differentiated and highly competitive customer experience cost effectively is critically important and increasingly challenging as your organization interacts with potential customers through more communication channels than ever
Agenda
Introduction – Industry overview
3 Business Strategy
20 Selected Opportunities
Key Account Status and Perspectives
2012 Sales Forecast
What’s next?
Conclusion
1
2
4
5
6
7
Summary
Strategy of diversification for TelTech thanks to its K accounts.
Central Europe is a strategic zone that we need to focus on.
Long term partnerships thanks to a new CRM.
LOGO
Appendix
# Type Status Class Contact Activity
124 CUST Opp. K Alcatel-Lucent Telco-Infra132 CUST Opp. K Siemens Building Automation136 CUST Opp. K Siemens Building Automation137 CUST Opp. K Siemens Building Automation143 CUST Opp. K Siemens Communication Telco-Infra145 CUST Opp. K Siemens Communication Telco-Infra147 WEB Opp. K Siemens VDO Automotive148 WEB Opp. K Siemens VDO Automotive150 SHOW Opp. B Austrian Aerospace Space155 SHOW Opp. A EADS Germany Space169 WEB Opp. A Rohde & Schwarz Broadcast171 WEB Opp. B SEH Medical175 WEB Opp. B Temex Time Broadcast179 WEB Opp. B Tyco Electronics Medical182 SHOW Opp. P Mercedes Bentz Automotive183 SHOW Opp. P Wolkswagen Automotive
184 WEB Opp. S Solectron Rumania (Ericsson) Sub-contractor
191 SHOW Lead L Globes Broadcast196 WEB Lead L Plisch Automation200 WEB Lead L Skytronic Space
Appendix
Activity K€1 K€2 K€3 K€4 Total K€Total Automation 14 170 480 600 1 265
Total Automotive 11 198 720 1 260 2 189
Total Space 8 0 75 150 233
Sub-contractor 40 240 320 560 1 160
Total Telco-Infra 5 55 130 255 445Total 77 663 1 725 2 825 5 291
Activity K€1 K€2 K€3 K€4 Total K€Total Automation 14 170 480 600 1 265
Total Automotive 11 199 765 1 566 2 541
Total Broadcast 3 14 28 84 129
Total Medical 26 13 13 39 91
Total Space 83 75 75 150 383
Sub-contractor 40 240 320 560 1 160
Total Telco-Infra 5 55 130 255 445Total 181 766 1 811 3 254 6 013