CRM Introduction

Oracle Siebel CRM (Customer Relationship Management)

Presented By: Kazim IqbalPresented To: Asif Hussain

AGENDA

1. Introduction to CRM Technology:

2. About Oracle Siebel CRM:

3. Oracle Siebel CRM Application Features:

4. Benefits to the Businesses with Siebel CRM:

INTRODUCTION TO CUSTOMER RELATIONSHIP MANAGEMENT

TECHNOLOGY

1. Introduction To CRM

The ability of a company to utilize its resources more effectively and efficiently to market, to sell, and to serve its customers has taken its way to the center of Corporate Strategy.

2. About Oracle SIEBEL CRM


Siebel CRM ON DEMAND:

Application is accessible through web service: It is rented by the vendor: Licensed per user: Charges per month: Neither need to install nor maintain the application: Database & Application server housed & managed by the

Vendor:


INDUSTRIES INDUSTRY EDITIONS

Banking Industry CRM OD Financial Services – Wealth Management Solution

Insurance CRM OD Financial Services – Insurance Solution

Financial Services CRM OD Financial Services – Wealth Management Solution

Hi Tech CRM OD – High Tech Solution

Automotive CRM OD – Automotive Solution

Medical Services CRM OD – Life Sciences Solution

ORACLE SIEBEL CRM APPLICATION FEATURES

3. Oracle Siebel CRM Application Features

I. Reports and Analytics:

II. Campaign Management:

III. Triangulated Sales Forecasts:

IV. Service Request Solutions:


I. Reports and Analytics:

Pipeline Analysis: Sales Efficiency: Customer Spending: Marketing Effectiveness: Service Analysis:









II. Campaign Management:

Typically, campaigns deliver a promotional offer across channels of communication to retain current customers or to acquire new customers.



For example:

Campaign Name Campaign A Campaign B

Total Leads 100 (L1 – L100) 100 (L1 – L100)

Qualified Leads 15 (L85 – L100) 10 (L90 – L 100)

Opportunities 15 (O1 – O15) 10 (O1 – O10)




Triangulated Forecasting:

Field assessment-roll-ups of expected revenues based on what the field Reps are forecasting.

Real – Time pipeline assessment by Sales Stage. Historical assessment and Trend Analysis which compares Forecasts

over time.



IV. Service Request Solution:

By maintaining a knowledge base of solutions, your service representatives, regardless of experience, have access to a centralized knowledge base to help them quickly resolve service issues for your customers.


BENEFITS TO BUSINESSES WITH SIEBEL CRM

4. Benefits of Siebel CRM

Provide better customer service: Achieve sales closes deals faster: Increase customer revenues: Cost Reduction Benefits:

The endThe end

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Date post:	01-Nov-2014
Category:	Technology
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