TOP 4 BENEFITS OFCRM

W W W . A P P Y H O T E L . C O M

B e t t e r C o m m u n i c a t i o n & I n f o r m a t i o n

A CRM provides more opportunities to up-sell, cross-sell and promote without seeming like spam.

Each department within a hotel group is betterconnected and able to communicate guest information

more efficiently via a CRM.

I N C R E A S E  R E - B O O K I N G  &   G U E S T   R E T E N T I O N

A CRM allows a hotel to identify booking and spending habits,demographics, social media habits and identify the different

trends of those guests that visit only once and those that remainloyal.

Plan FutureMarketing

A CRM helps you learn quickly what aspects ofyour hotel marketing are effective and what

aspects aren’t.

This way you can quickly and constantly refocusyour efforts into areas that produce the best

results.

MAINTAINING BRANDSTANDARD

Your Hotel

Your HotelYour Hotel

Each customer-related issue and be monitored throughout and as aresult can be brought to a consistent standard for your hotel brand.

CUSTOMER RELATIONSHIPMANAGEMENT

TOP 4 BENEFITS

1 2 3 4Better

Information &Communication

ImprovedGuest

Retention &Rebooking

FutureMarketingPlanning

Helps toMaintain a Brand

Standard

REBOOKbrand