CRM Revision Ver1

8/6/2019 CRM Revision Ver1

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Market Review:

Huge Potential in

Online World!

Why? Here are the REASONS


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Welcome to the Internet Era!

1989 World Wide Web (www) created by Sir. Tim Berners Lee

1993 Mosaic was the first browser that was largely used at that time

1995-Present Internet Explorer (IE) included in every Windows OSPackage


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Internet User in the World

1 out of 3 people in this world is Internet Users!

*Based on the report from International Telecommunication Union (ITU),

UNs Agency for Information & Technology, by the end of 2010, internetusers reached 2.08 billion, increased from 1.86 billion in 2009. (World

population: 6.8 billion)

57% are from the developing country


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Internet Users in Indonesia

Up to Mid 2010, there are 45 millions internetusers in Indonesia. In 1999 theres only 1 millionsusers (source: Asosiasi Penyelenggara JasaInternet Indonesia)

49% growth each year, second largest in South

East Asia after Vietnam. 1000% growth in the last 9years. In the next three years, predicted will be 100millions internet users in Indonesia

Number of tweet updates is number6 in the world,and number 1 in Asia

1000% growth of Facebook user. In early 2009,

Facebook users in Indonesia were 1 Millions, inMarch 2010 19 Millions.

In early 2011, Indonesia is the second largestfacebook user in the world, after United States Implications:

POSITIVE Future Investment for

Indonesian Online Market


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E-Commerce

E-commerce describes the process ofbuying,

selling, transferring, or exchanging products,

services and/or information via computer

networks, including the Internet

(Turban et al. 2004:7)


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Types of E-Commerce

According to Turban, et al.,2000:

Business-to-Business (B2B)

Business-to-Consumer (B2C)

Consumer-to-Consumer (C2C)

Consumer-to-Business (C2B)

Non-Business Electronic Commerce

Intrabusiness (organizational) electronic commerce


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E-Commerce in Indonesia

In 1996, the first online book store in Asiaand Indonesia, shut down in 2000

www.sanur-online.com

*Reasons: Small number of Internet Users at that time, due to internet

infrastructure limitations


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E-commerce in Indonesia:Bubble DotCom Era (2000)

www.lipposhop.com

*Failure Reasons:

Small Number of Internet Users, Bad Internet Infrastructures, Traffic Jam,

and in that era, people still rather to choose go to the nearest supermarket


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E-Commerce in Indonesia

E-commerce retail growth in 2011 will be increased to 50%"(Director of Retail Service Nielsen Indonesia Yongky Susilo)

Based on the data by International Data Corporation (IDC), value of

transaction in 2009 through e-commerce in Indonesia:

US$3,4 Billion (Rp 30 triliun)

Number of E-commerce Business in Indonesia:

3% of total population


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Characteristics of Indonesians E-commerce Customer

Result from the research done by The Nielsen Company of Indonesia about online shopping behavior, 8 28Maret 2010 with more than 500,000 internet users in big cities around Indonesia.

Type of website thats most visited to shop online:25% respondent choose website that only provide online shopping services21% websites that also have the offline shop18% websites that allowed respondent to choose product from multiple sitesand only 4% web that sells product through catalog and telephone.

32% respondent had never done an online shopping. Compared to year 2009, 37%.

Number of budget spending percentages in online shopping from total monthly expenses:


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Some Example:

Tokobagus.com were developed in 2005.

Number of visitors each month average 70 millions.

Based on Alexa.com (web rank service), Tokobagus.com now placed in the 31st rankthe most visited website, up from number 45 in April 2010.

*About 70-80% of all traffics to tokobagus.com comes from Jakarta, the rest comes from other big cities in Indonesia.

Tokobagus.com claimed to have 10.000 ads/day posted by 600.000 members.

Two or three months ago, there were only 2,000 to 3,000 ads per day"

Director of Tokobagus.com, Arnold Sebastian Egg*Most of the ads comes from Fashion and Automotive category.


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Some Example:

In Desember 2010, there were 90.000 times transactions,with value of Rp300 miliar,

Remco Lupker, Director of Tokobagus.com

In 2010, accumulation of sales revenue from e-commerce web

Tokopedia.com were IDR 6 billion, Plasa.com IDR10 billion, andBhinneka.com IDR 60 billion.

Based on survey done by Tokobagus, 30% buyers spend IDR 1-5millions, around 3% respondent spend Rp10 juta, and 3% spendunder Rp10.000 at Tokobagus.com.

42% visitors of Tokobagus do transactions 2-5 times every month.


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The Competition: Direct Competitor

www.tokopedia.com

www.tokobagus.com

www.juale.com

www.belibarang.comwww.glodokshop.com

www.dinomarket.com

www.indoshopguide.com

www.kemana.comwww.rakuten.co.id

Current Competition Condition Very TIGHT!


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The Competition: Indirect Competitor

Social Commerce

- Forum (www.kaskus.us Forum Jual Beli)

- Facebook (Online Shop)

- Twitter

- Multiply.com

- Blogspot

Online Store from Offline Retailer

- Apple Store Indonesia- Heatwave.com

- Accent.com

*The competition not only comes from the same player, but also tight

competition from indirect web online services, also offline stores


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Organizational Review


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eBay

eBay Inc.

Founded : 1995

Active Sellers: 90 mio. (globally)

Active Users: 200 mio. (globally, 2006)

Total worth of goods sold on eBay: USD 60 bio. (2009) avg. USD 2,000/second

Revenue: USD 9.2 bio. (2010) Local websites: 200 countries

Initial company Vision: to create the world's first global economic democracy, where

anyone in the world could sell or buy just about anything for a fair price

Current Vision: to foster human connection through Social Commerce, which is a

powerful combination of commerce, communication and community that enhances

traditional buying and selling


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Plasa.com

Re-established in 2010

Founded: 1998 (as an email provider & online forum)

Currently positioned themselves as an E-commerce portal that support and

encourage local SMEs to sell their products/services over the Internet by

providing access to wider market

Avg. page view per day: 1.5 mio. viewers (2010)

Active Sellers: 1,500

Active Members: 550,000

Product ranges: 250,000 items

Plasa.com gain their profit by charging 8% fee of each successful transaction


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Plasa.com + eBay

Partnership established in October 2010

Aim:

To push E-commerce climate in Indonesia;

To help Indonesian SMEs to distribute their product overseas; Through training and counseling programs, eBay will actively

participate in educating Indonesian SMEs in market research,

marketing, and services in commerce

Form ofpartnership: cross-border trading in form of co-brandedinformation portal plasa.com/ebay or sea.ebay.com/plasa

IDR 20 mio. is targeted within 1 year of partnership


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Strength & Weaknesses


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Plasa.com + eBay Opportunity

Increasing Internet awareness & intention to do e-commerce from Indonesian people

Prior Plasa-eBay partnership: There are increasement of 200% from Indonesian

sellers that sell product globally through eBay (Jason Lee, Head of eBay SEA &

Middle East)

4 out of 5 Indonesian households are interested to do online shopping in 2010

eBays brand equity that will strengthen Plasa.coms positioning

eBays strong infrastructure could support Plasas lack of technology

Plasa.com + eBay


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Plasa.com + eBay Threat

Social commerce that already established within the Indonesian market

Officials bureaucracy that often confusing and not helpful

Indonesian customers fear to use online shopping because of security reasons

The need to educate Indonesian SMEs about e-commerce, because of their lack of

knowledge of technological flair

Poor infrastructure for Indonesian SMEs to entering the bigger market

Future collaboration between MNC Network and Rakuten

Plasa.com + eBay


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The Strategy


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Strategy Objectives

To become the trustedandleadinge-retail

company in Indonesia that provides awide selection productwith global

standard


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How to Achieve Objectives

To become Indonesias trusted e-retail company, eBay +Plasa.com must create a system that assure the sellers

and buyers to feel safe in doing transaction at Plasa.com

This strategy must be supported by strong and up-to-date IT infrastructure that is hack-proof and accountable

This strategy must stimulate sellers, buyers, and

members to perform good-practice in practicing e-Commerce; thus, awards & punishment shall be

implemented to the good / bad parties


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To become Indonesias leading e-retail company, eBay +Plasa.com must create strategy that cater its customers

which are:

The UKM / SMEs

Individual sellers

The strategy must affiliated with Indonesian government

and focusing on educating and supporting customers in

terms of any technical issues in establishing an e-

Commerce business


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Regular communications with sellers and members must

be develop so that they know and understand what is

going on at Plasa.com currently, including:

Any new website features (i.e. security improvements, etc.)

Newly listed interesting product

List of trusted / untrusted sellers, buyers, or members

Special promotional activities, discounts, etc.


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Strategy Implementation


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Strategy #1Co-operate with Dinas Koperasi dan UKM, APINDO UKM, Jaringan NasionalPendukung Usaha Kecil Menengah, FORDA UKM

1.Creating a national program UKM-online. Develop, Educate,Training/ Workshop, and Facilitating UKM to open their online shopthrough Plasa.com

2. Established a new partnership division in each Regional UKM

organization, under supervise of plasa.com with ebay, and DinasKoperasi and UKM, thatll focusing in consultating, helping, maintainingand guiding UKM with their online shop to be ready to lunch their productin the global market.

3. Arrange a frequent seminar and workshop to gives newknowledge about global e-commerce industry, also to motivate UKM

owner to raised their level

With this program, plasa.com will have a huge number of seller(there are 51,26 million UKM in 2010), with same global standard


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Strategy #2Create and Develop Plasa Package

1. Knowledge material about internet technology, global e-commerce also Store set-up manualbook/ tutorial along with CD Tutorial to register and establish a store in Plasa.com/ebay

2. Special Price Package for Internet Set-Up contains Modem and Online Peripherals fromSpeedy

3. Plasa Dashboard Software. This program will enable business owner to:a. Get a quick access to Plasa.com (instead of opening IE/ Firefox and go toplasa.com) with different display menu specifically designed for User

b. Get the daily, weekly, and monthly sales report

c. Get the forecast for the next month based on the previous sales data

d. Internet Connection billings

e. Chat room and Forum

f. and Newsletter for seller

*This package is available at all Plasa.com Business Centre, Plasa Telkom, or Telkomsel Branch,Regional UKM office, and also on Reseller.


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Strategy #3Verified Seller: Plasa.com MEDAL SYSTEM

ObjectiveTo give assurance for buyers that this certain seller is already been audited byPlasa.com and qualified to do e-commerce business

How: By the time a seller is registering his/her business (s)he will be asked whether would

like to be audited or not If they are not agree, they are still eligible to sell on Plasa.com as a regular sellers

If they agree, they audited process will be proceed

If they are not qualified in the audited process, they are still eligible to do business asa regular seller

If they are qualified in the audited process, they will be granted a Medal award: Plain award when they pass the initial audit

Bronze Medal when they gathered 100 positive buyer feedback

Silver Medal when they gathered 300 positive buyer feedback

Gold Medal when they gathered 500 positive buyer feedback

Platinum Medal when they gathered 1000 positive buyer feedback


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Register Phase

Seller verification approval

Agree Disagree

Will be audited by Plasa.com Seller is allowed to sell as usual

Eligible?

Yes No

Medal System

is applied for sellers

Plain Medal when they pass the initial audit

Bronze Medal when they gathered 100 positive

buyer feedback

Silver Medal when they gathered 300 positivebuyer feedback

Gold Medal when they gathered 500 positivebuyer feedback

Platinum Medal when they gathered 1000positive buyer feedback


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Strategy #4Call Center, Newsletter, and Plasa Biz

Call Center, Newsletter, and Plasa Biz

Call Center: To assist Buyers in conducting transaction at Plasa.com

Will be standby 24/7 to answer any Buyers enquiries

Newsletter: Will be spread around Plasa.coms registered members

Providing information about the current updates of the MarketPlace (e.g. if thereany new seller registered, new products registered, and monthly trends ofPlasa.com)

Plasa Biz For direct consultation with Plasa.com representatives for both Buyers andSellers

Collaborating with delivery service providers to arrange any delivery needsrequired


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Thank You!

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CRM Revision Ver1

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