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CRMCRM SYSTEM DEPLOYMENT MODELS

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Diferent Models o CRM Implementation

Deployment Model - Hosted CRM OnPremise CRMHy!rid Model

Enterprise "ppli#ation and Point Sol$tionor !est o !reed

C$stomi%ed &s' O$t o t(e )o* +of t(es(el,

)i )an &s' P(ased approa#(

)$ild &s' )$y +pa#.aed, / Hy!rid

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CRM Implementation - Hosted CRM Mode

"##essed rom any0(ere 0it( an Internet #onne#tion'

System +t(e (ard0are and sot0are, is (osted !y t(e &endor ont(eir e1$ipment 0it( a##ess pro&ided to t(e !$siness &ia t(eInternet'

 T(e !$siness $ses a 2e! !ro0ser to lo in to t(e CRM das(!oaand administration tools'

3ariations - CRM on-demand 2e!-!ased CRM Clo$d CRM +SaaPaaS,

)ene5ts o Hosted Model

"ny0(ere a##ess 6 $se$l or mo!ile 0or. or#e

"##ess $sin Internet 4 mo!ile de&i#es

CRM 3endor (andles IT iss$es te#( s$pport CRM system$prades and interation 0it( ot(er sales tools

Pay as yo$ $se model 6 similar to leasin

7ee !asis 8 per $ser 4 no o $sers or transa#tions per mont(+Called s$!s#ription ees,

Initial in&estment minimal 6 No in&estment in (ard0are or

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CRM Implementation

On-Premise CRM

CRM system li#ensed +or o0ned, and installed on o0n e1$ipme

In-(o$se or on-site CRM

Main !ene5t 6 C$stomi%ations internally de&elop ne0 CRMappli#ations and $prades

More &ersatile t(an (osted CRM

Dedi#ated IT staf re1$ired to manae t(e appli#ation manaet(e (ard0are and roll o$t #(anes to all $sers in t(e system

CRM sot0are and (ard0are is de&eloped 4 p$r#(ased 4 li#ensed!y t(e !$siness and maintained in-(o$se

More initial in&estment and also onoin e*penses

H2 and S2 e*penses/ CRM system Li#ense eesimplementation e*penses and s$pport e*penses

More S$ita!le or lare !$sinesses 0it( sop(isti#ated IT#apa!ilities $ni1$e !$siness pro#esses $sin CRM todiferentiate 4 $se as #ompetiti&e ad&antae

Hybrid CRM

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CRM Implementation

)i )an approa#(

P(ased Implementation

Impli#ations

Manain #omple*ity

Costs

 Timeline

<$ality

=ser adoption

Ris. manaement

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CRM Implementation

Enterprise System

Point Sol$tion 4 !est o !reed

Impli#ations

7$n#tional #apa!ility

Interation aspe#ts

3endor manaement

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CRMCRM COSTS "ND IN3ESTMENTS

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CRM In&estments

Total Fixed Costs

CRM System 4 "ppli#ation 8 7i*ed #osts &ary a##ordin t(e si%e o t(e system

Hard0are +ser&er printer net0or. storae et#,

En&ironmental sot0are +OS middle0are et#,

Cons$ltin 4 Implementation #osts 6 Pro>e#tmanaement )$siness analysis Trainin data

miration $ser testin #$stomi%ations 4 intera#es Depre#iation 8 7i*ed #osts are normally amorti%ed o&er

period

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CRM In&estments

Variable Costs

3aria!le #osts are t(e #osts o a#t$ally $sin t(e systemon#e it is r$nnin

Ne0 re1$irements 4 additional intera#es

 T(e #osts to maintain it and employee #osts onointrainin

S$pport ees 4 ann$al maintenan#e ees

System Upgrades

System Integration, PR

Total Cost o! O"ners#ip

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CRM In&estments

3aria!ili%ation o Costs $sin Clo$d Deplyment

)y #on&ertin Cape* to Ope*