Date post: | 21-Apr-2017 |
Category: |
Design |
Upload: | joenkoeping-university |
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the idea we can design a perfectly bounded artifact and simply drop it inside a dynamic environment has
become an increasingly difficult proposition
N.Fein, Cocktail bar and restaurant at Hunts Point Market, the Bronx, NYC Black & White (http://www.nycbw.com/page/5/)
“I made some coffee, filled my mug, grabbed a Stephenson novel a friend gave me, went out on the
porch, sat on the couch, read for an hour”
“I went through my spreadsheet, collected all the receipts and invoices, logged in, checked what was
there, added expenses, and filed my taxes”
“my husband called the doctor for info, I visited the website, fixed an appointment, booked a cab for the day, got a reminder a day before, and had my tests”
DOCTOR
PHONE
HUSBAND
APPOINTMENTWEBSITE REMINDER TESTSCAB
PHONE
CABSMSMAIL
TABLET MAIL
WEBSITE NURSE
BUS
TICKET
what we have here is the initial description of the blended space of a cross-channel ecosystem in which
this experience takes place
cross-channel ecosystems are semantic constructs that straddle digital and physical spaces, locations,
devices, people, and contexts
cross-channel ecosystems identify a space of opportunity for intervention more than a finite artifact that can or should be fully managed
“I wanted to go to the movies, so I checked IMDB, DM’ed a friend, no Netflix, tried to book dinner,
skated all the way, got tickets, enjoyed 3D kaijus”
fancy, but hardly representative of the many possible individual paths everyone else might decide to take
BOX OFFICE
MOVIE
NETFLIX
BUS
YELP
RESTAURANT
SMS
FRIEND’SHOME
BUSDINNER
PS4
BOARDGAMES
PHONE
PIZZAPLACE
SKATESBOX OFFICE
IMDB
MOVIE
NETFLIX
BUS
YELP
RESTAURANT
SMSWEBSITE
FRIEND’SHOME
BUSDINNER
PS4
BOARDGAMES
PHONE
PIZZAPLACEWHATSAPP
SKATESBOX OFFICE
IMDB
MOVIE
YELP
BOX OFFICE
IMDB
MOVIE
BUSSMSWEBSITE
they might reflect the formal sectioning of an enterprise architecture model, be the result of content
analysis, or emerge from the project’s own goals
SKATESBOX OFFICE
IMDB
MOVIE
NETFLIX
BUS
YELP
RESTAURANT
SMSWEBSITE
FRIEND’SHOME
BUSDINNER
PS4
BOARDGAMES
PHONE
PIZZAPLACEWHATSAPP
SKATESBOX OFFICE
IMDB
MOVIE
YELP
BOX OFFICE
IMDB
MOVIE
BUSSMSWEBSITE
pragmatically, the starting point is the formulationof an individual, social, or organizational pain
interventions within an ecosystem broker between the different instances presented by the ecosystem
itself, the actors, and the designers’ own vision
1ORGANIZATIONAL
PAIN OR NEED
2ROUGH MAP OF THE ECOSYSTEM
3
IDENTIFY ACTORS
4
IDENTIFY GOALS
5
MAP PATHS
6
MAP ECOSYSTEM
7REFINED MAP OF THE ECOSYSTEM
GOAL #1
GOAL #N
PATH #1
PATH #N
8
START OF TELLING
ECOSYSTEM #1
ECOSYSTEM #N
mapping stage
1ORGANIZATIONAL
PAIN OR NEED
2ROUGH MAP OF THE ECOSYSTEM
3
IDENTIFY ACTORS
4
IDENTIFY GOALS
5
MAP PATHS
6
MAP ECOSYSTEM
7REFINED MAP OF THE ECOSYSTEM
GOAL #1
GOAL #N
PATH #1
PATH #N
8
START OF TELLING
ECOSYSTEM #1
ECOSYSTEM #N
mapping stage
1ORGANIZATIONAL
PAIN OR NEED
2ROUGH MAP OF THE ECOSYSTEM
3
IDENTIFY ACTORS
4
IDENTIFY GOALS
5
MAP PATHS
6
MAP ECOSYSTEM
7REFINED MAP OF THE ECOSYSTEM
GOAL #1
GOAL #N
PATH #1
PATH #N
8
START OF TELLING
ECOSYSTEM #1
ECOSYSTEM #N
mapping stage
1ORGANIZATIONAL
PAIN OR NEED
2ROUGH MAP OF THE ECOSYSTEM
3
IDENTIFY ACTORS
4
IDENTIFY GOALS
5
MAP PATHS
6
MAP ECOSYSTEM
7REFINED MAP OF THE ECOSYSTEM
GOAL #1
GOAL #N
PATH #1
PATH #N
8
START OF TELLING
ECOSYSTEM #1
ECOSYSTEM #N
mapping stage
1ORGANIZATIONAL
PAIN OR NEED
2ROUGH MAP OF THE ECOSYSTEM
3
IDENTIFY ACTORS
4
IDENTIFY GOALS
5
MAP PATHS
6
MAP ECOSYSTEM
7REFINED MAP OF THE ECOSYSTEM
GOAL #1
GOAL #N
PATH #1
PATH #N
8
START OF TELLING
ECOSYSTEM #1
ECOSYSTEM #N
mapping stage
JAG
JOUBERTPARK
NEWSLETTER
AFRICANART
DIRECTOR’SFACEBOOK
JAG’SFACEBOOK
EUROPEANART
WEBSITE
CAFETERIA
BOOKSHOP
PUBLICTRANSPORT
FRIENDSOF JAG
BOOKS
SIGNAGE
TAXIS
EVENTS
EXHIBITS
JOBURGWEBSITE
STUDENTS
HAWKERS
CITYMAPS
MAPS
STAFF
DIRECTOR
INTLVISITORS
VISITORS
PARKING
environmental information
social
unofficial jag
official jag
joburg PARKING MAPSJOBURGWEBSITE
SIGNAGE
NEWSLETTERJAG’S
FACEBOOKWEBSITE BOOKSHOP EVENTS EXHIBITS
DIRECTOR’SFACEBOOK
DIRECTOR’SFACEBOOK
JAG’SFACEBOOK
CAFETERIABOOKSHOP TWITTER EVENTSSTUDENTS HAWKERS
JOUBERTPARK
PUBLICTRANSPORTSIGNAGE MAPS CITY
MAPS
CITYMAPS
create flyers in the style of the traditional witch-doctor flyers to virally distribute news
to the relevant crowds