1. Cross Cultural Marketing: Intention vs. Perception
2. This Mornings Presentation
Stay clear of the dangers of marketing blunders that can result in damaging consequences. Examine case studies on how marketing elements can be perceived by different cultures and discover how to avoid messaging, color selection and design that can negatively affect others.
Explore how to adapt your message to speak to a diverse audience and create maximum impact.
Develop cultural empathy to avoid misunderstandings and a breakdown in communication. 3. Identify and repair marketing mistakes that caused cultural offense to a specific culture. 4. Devise marketing tactics to create culturally savvy pieces which attract and appeal to diverse