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COOKIE CONSENT IS BROKEN AND THE LAW CANNOT FIX IT THE BRUSSELS TECHNOLOGY DAYS – 16 OCT. 2014 LEOPOLD MEIJNEN OOSTERBAAN ADVOCATEN
| Date post: | 30-Jul-2015 |
| Category: |
Law |
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COOKIE CONSENT IS BROKENAND THE LAW CANNOT FIX IT
THE BRUSSELS TECHNOLOGY DAYS – 16 OCT. 2014
LEOPOLD MEIJNEN OOSTERBAAN
ADVOCATEN
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USER SITE
INFORMATION AND CONSENT
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WE DO THIS; ARE YOU O.K. WITH THAT?
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USER SITE
PROVIDER 1
PROVIDER 2
PROVIDER 3
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USER SITE PROVIDER 1(SSP)
PROVIDER 2(DSP)
ADVERTIZER
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USER SITE PROVIDER 1(SSP)
PROVIDER 2(DSP)
ADVERTIZER
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USER SITE PROVIDER 1(SSP)
PROVIDER 2(DSP)
ADVERTIZER
PROVIDER 3ANALYTICS
PROVIDER 4AB/MV TESTING
PROVIDER 5EXCHANGE
PROVIDER 6TAG MGMT
PROVIDER 7CRM
PROVIDER 8ANALYTICS
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USERDEVICE 1
SITE PROVIDER 1(SSP)
PROVIDER 2(DSP)
ADVERTIZER
PROVIDER 3ANALYTICS
PROVIDER 4AB/MV TESTING
PROVIDER 5EXCHANGE
PROVIDER 6TAG MGMT
PROVIDER 7CRM
PROVIDER 8ANALYTICS
USER DEVICE 2
USER DEVICE 3
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CROSS-SERVICE MARKETING NECESSITATES
CROSS-SERVICE CONSENT
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CROSS-DEVICE MARKETING NECESSITATES
CROSS-DEVICE CONSENT
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DECENTRALIZED CONSENT STATE MANAGEMENT
(AND SYNDICATED INFORMATION PROVISION)
PRO:
CENTRALIZED COOKIE AND PERSONAL DATA INFORMATION
CENTRALIZED CONSENT: OPT-IN ONCE, OPT-IN ANYWHERE
CENTRALIZED REGULATORY COMPLIANCE
NO RISK OF STEALING OF USERS
LOWERS BARRIER TO ENTRY
CON:
REQUIRES TRUST. SOLVED BY SELF-REGULATION?
OPT-IN OR OPT-OUT? NOT CONSISTENT ACCROSS COUNTRIES?
NEEDS LEAD-BY-EXAMPLE ADAPTORS?
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ABOUT Olivier Oosterbaan advocaat / attorney-at-law admitted to the New York bar
Leopold Meijnen OosterbaanAmsterdam
[email protected]@Ooosterbaan
