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Cross Promotion using Email, Social & Mobile

Date post:20-Nov-2014
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People interact with brands and with their own networks through many different channels. Learn the strategy behind coordinating your cross-channel efforts to better engage your audience and drive revenue.
  • 1. Cross Promotion usingEmail, Social & MobileB R O N T O S U M M I TBuild a solid foundation for a successful201 1cross channel strategy

2. Consumer Behavior 3. The New ConsumerIncreased OptionsHigher ExpectationsTechnology SavvyMultiple ChannelUse SimultaneouslyMore SophisticatedAbout Marketing 4. Multi-Channel Marketingyoull have to do better!Marketers that continue to treat channels asindependent silos will suffer from declines in responserates and weakened customer relationships. 5. Permission 6. Where to ask for email address?47% of IR 500s hide the opt in box at the bottom ofthe page on the website 7. Optimize Email Sign Up Collection PointsBe VisibleExplain BenefitsSet ExpectationsOffer IncentiveCollect Additional Data 8. Pop-Ups Making a Comeback 9. Dont Forget Those Transactional Emails 10. Drive Email Sign-Ups on FacebookStudies have shown that people who are on youremail list and engage with you via social mediaare 50% more likely to purchase. 11. Take Advantage of Twitter 12. Use SMS to drive email acquisition 13. QR Codes Can Link to Sign Up Forms 14. Where to Ask for the Like?78% IR 500s are including social links in emailsbut, very few actually provide benefits as to why youshould join their social networks. 15. Advertise on Your Site 16. Mention After Checkout 17. Emails That Sell the Like 18. Contests 19. Where to Ask for the Mobile Number?Email open rates are 60% higher for people whohave also provided their mobile number Retailers Mobile Commerce ForumOnly 37% of marketersare integrating mobilewith their cross-platformmedia strategies Chief Marketer 20. Collect Mobile Permission on the Site 21. Dont Forget the Email PreferencesPage 22. Are there opportunities at checkout? 23. Use Email Channel to Drive Mobile 24. Cross Channel Promotion 25. Portray a Consistent Brand IdentityLayoutColorTypefacePhotographyPersonaCohesive Campaign 26. Build a Cross Channel Foundation: EmailPersonalized & Lifecycle Email Messages: Welcome Message Birthday Message Abandon Cart Message Product Review Message Post-Purchase Thank You Message Re-Order Reminders New Product Announcements Incentive/Coupon Messages 27. Drive Activity and Interaction: SMSHighly Personal & Extremely Time Sensitive: Invitation only Flash Sale Order & Shipping Confirmation Updates on Order/Shipping Processing Abandon Cart Reminders Text to Sign Up for Emails Specials & Timely Promotions Geo-location Services that text sales alerts when shoppers arenear stores 28. Shopper Engagement & Loyalty: SocialCollection of User Generated Content: Contest Games Picture/Video Sharing Surveys Polls/Quizzes Informational Tips Make sharing easy! 29. Cross Channel Marketing is Toughand heres why:Each channel is within an organization siloData is difficult to pull together and coordinateConsumers use each channel in different andunpredictable ways.68% of U.S.-based e-business managers say their company desiresto deliver a consistent, non-fragmented, cross channel customerexperience, but only 29% have the ability to do so. (Forrester) 30. Lets Get Started 31. Cross Channel Marketing Example 32. Cross Channel Marketing Example 33. Takeaways:Relevance is Key Which communication channel is used?Build Channel Bridges and Gain Permission Site, Email, Social Mobile, etc.Execute Smart Cross Channel Strategies Branding Cohesive Campaigns Align Internal Goals 34. Thank [email protected]: @EmilyKeye

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