@mainjournalism @craigmcgill

Crossplatform Journalism/Content

2014 Sessions Week OneJan 27 2014

Edinburgh Napier University

Why the need to change?Sunday  Times,  812,515  (-­‐7.4%)

Indy  on  Sunday,  102,248  (-­‐12.2%)

Sun  on  Sunday,  1.6m  (-­‐11.5%)

Mail  on  Sunday,  1.5m  (-­‐6.9%)

Financial  Times,  236,528  (-­‐17.4%)

Daily  Mirror,      965,248  (-­‐6.7%)

Daily  Star,            491,726  (-­‐9%)

I,                                                292,488  (+0.4%)

Do people still want news?

@mainjournalism @craigmcgill

News changes

Media  has  never  been  set  in  stone

Change  has  always  been  the  only  constant

Newspapers  -­‐  books  -­‐  radio  -­‐  TV  -­‐  internet

Newspapers change

How people get news... changes

How people get news... changes

How people get news... changes

How people get news... changes

How people get news... changes

How people get news... changes

How people get news... changes

The modern platforms

The modern platforms

The modern platforms

The modern platforms

The modern platforms

@mainjournalism @craigmcgill

So why journalism

Never  before  have  journalists  had  so  many  tools  and  ways  to  tell  stories

Never  before  have  journalists  had  so  much  ability  to  grow  their  own  audience

Never  before  have  journalists  had  the  chance  to  reach  so  many,  tell  the  right  tales  and  bring  about  change  for  the  beSer,  improving  lives

@mainjournalism @craigmcgill

Sources

GlobalWebIndex,  Guardian.com,  Daily  Mail,  New  York  Times,  Upworthy.com,  ABC,  Flurry.com