CROSSPLATFORMSTORYTELLING

TIM WRIGHT@moongolfer

Career Slide

EXPECT THE DIGITAL MEDIA LANDSCAPETO CHANGE EVERY 2-3 YEARS

“THE ILLITERATE OF THE 21ST CENTURY WILL NOT BE THOSE WHO CANNOT READ AND WRITE, BUT THOSE WHO CANNOT LEARN, UNLEARN, AND RELEARN. ” – Alvin Toffler 

WHAT DROVE THE CONTENT

• New Technology: Webcams: Jenniecam

• Emergent Behaviour: Personal Email: My Wife

• Production Skills: Personalisation: MindGym

• Audience: 25-40 Professional Women

• Revenue Opportunity: Premium Rate Dialup

A GIRL IN DISTRESS

THE STORYWORLD• Hypertext & Linking

• Search (& Shopping)

• Onion Skinning & Unexpected Connections

• Blurring Fact & Fiction, Actors & Audience

• Content as part of a Service

• Not Just Websites (tv, phone, print, advertising, live performance…)

THE SOCIAL ELEMENT

OLDTON

USER GENERATED CONTENT

• It’s messy - unless you limit what can be contributed.

• It takes time to find a shape or become ‘formatted’.

• Who owns the content? Who owns the story?

• The cost of adapting to different platforms (blog, web, print, radio…)

• The role of the storyteller - where did my story go?

• What is ‘good’ content?

THE LIVE EVENT• Viable streaming technology?

• Powerful (free?) social/marketing platforms: Twitter, Facebook, YouTube

• The audience generates, records & publishes everything - on their phones

• Media reporting & PR are part of the story

• Alternate Reality Gaming: audience as performers

SUCH TWEET SORROW

FRAGMENTATION• knowing where & when to look

• filling in the gaps

• providing obvious routes

• easter eggs, surprises, live action

• coherence

• automation & algorithms

• actors as writers

• set text - knowing the story

KIDMAPPED!

MAPPINGwhere to find the story

& how to progress

• production out in the field

• mobility - 2 x phones, a Flip, tripod and a laptop

• free/lowcost services: GoogleMaps - Typepad - Youtube - Flickr - Twitter - Instagram - pbwiki - podcast

• episodic, located, predictable, findable

• social activity - a trip, an outdoor conference, an event

• reading & performance

• physical output - a souvenir - something ‘made’

• re-purposing of out-of-copyright material

LONGITUDELIVE STREAMING

BETTER THAN LIFEMULTICAMERA

LIVE STREAMING

WHAT WOULD YOU PAY FOR?

NESTA REPORT• multi camera live streaming

• remote control, automation & robotics

• choreography, timings & missing things

• audience behaviour & navigation

• competition for attention and resource

• business model

FOOTBALLERS UNITED

IN THE MAINSTREAM• The Dominance of Video & Television

• Linear vs Non-Linear (not everyone wants to be interactive)

• User Interface & Navigation

• Snackers, Skimmers & Divers

• Hybridisation, Crossprogramming, Branding

• Measurement, Tracking & ‘Success Criteria’

THE QUANTIFIED SELF

• Velocity – Distance – Steps – Calories• Heart Rate – Sweat - Blood Sugar • Tension/Pressure• Mood – Happiness – Smile• Sleep Patterns – Brain Waves• Proximity – Relative Happiness - Environment• Gender – Ethnicity – Class

THE INTELLIGENT FRIDGE

FRIDGE AS STORYTELLER

THE INTERNET OF PLANTS

• Online Trees & Plants• Edible Media• The Chemical Web

THE FUTURE?

THE FUTURE?

THE FUTURE?

THE FUTURE?

THE FUTURE?

THE FUTURE?

• timw@xpt.com• @moongolfer• HAVE FUN!

#golfonthemoon

THE FUTURE?