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CrossRef Benefits for Chinese Publishers

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Carol Anne Meyer describes CrossRef reference linking and Crosscheck plagiarism screening services to Charlesworth's delegation of university journal editors from China at Copyright Clearance Center, August 9, 2010 in Danvers, MA.
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CrossRef: Benets for Publishers in China Carol Anne Meyer Marketing and Business Development CrossRef Charlesworth China Delegation Danvers, Massachusetts 9 August 2010 Friday, August 13, 2010
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Page 1: CrossRef Benefits for Chinese Publishers

CrossRef: Bene!ts for Publishers

in ChinaCarol Anne Meyer

Marketing and Business Development

CrossRef

Charlesworth China DelegationDanvers, Massachusetts

9 August 2010

Friday, August 13, 2010

Page 2: CrossRef Benefits for Chinese Publishers

Friday, August 13, 2010

To explain briefly the background of CrossRef’s formation I want to take a look at a set of standard journal article references - crucial component of scholarly communications. preserve the scholarly record - minutes of science. Content going online in 1990s publishers started signing bilateral linking agreements with each other and started using URLs to link to one another. Figure out the publisher, keep track of URL schemes, keep it all up-to-date

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Friday, August 13, 2010But publishers quickly discovered that signing bilateral linking agreements with one another only benefited the lawyers and more importantly links are fragile and links break.

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Friday, August 13, 2010

For scholarly journal publishers have links break is not a good thing because it makes readers unhappy and they complain.

Page 5: CrossRef Benefits for Chinese Publishers

Photo: `R4cH3L on Flickr

Friday, August 13, 2010When a researcher is looking for high quality scholarly content you don’t want to retrieve the 404 - page not found error. Having this happen undermines trust in the scholarly system and in scholarly publishers.

Page 6: CrossRef Benefits for Chinese Publishers

• CrossRef: membership association of publishers

• Founded for strategic reasons: services best achieved collaboratively

• 16 member board of directors from membership

• Many types of publishers: Commercial, societies, non-profits, university presses, OA publishers –57% non-profit

• A powerful NETWORK

• All subjects: STM, humanities, social science, professional

Strategic .org

Friday, August 13, 2010

So at the end of 1999 a group of publishers got together and decided to collaborate to solve the problem and CrossRef was set up as a strategic org - CrossRef is a non-profit membership association of publishers with all members being equal. We were founded to provide services to publishers that are best achieved collaboratively - or doing those things that publishers can’t do on their own. We are run by and for publishers and we include all types of publishers. Network!

Page 7: CrossRef Benefits for Chinese Publishers

CrossRef’s MissionTo enable easy identification and use of trustworthy electronic content by promoting the cooperative development and application of a sustainable infrastructure

Friday, August 13, 2010

2700 publishers and societiesAlmost 20,000 journal titlesclose to 36 million dois registered.

Page 8: CrossRef Benefits for Chinese Publishers

CrossRef’s MissionTo enable easy identification and use of trustworthy electronic content by promoting the cooperative development and application of a sustainable infrastructure

Friday, August 13, 2010

2700 publishers and societiesAlmost 20,000 journal titlesclose to 36 million dois registered.

Page 9: CrossRef Benefits for Chinese Publishers

CrossRef’s MissionTo enable easy identification and use of trustworthy electronic content by promoting the cooperative development and application of a sustainable infrastructure

Friday, August 13, 2010

2700 publishers and societiesAlmost 20,000 journal titlesclose to 36 million dois registered.

Page 10: CrossRef Benefits for Chinese Publishers

!

How we fulfill our mission:

Friday, August 13, 2010

Reference linking includes multiple content types, backfiles

Page 11: CrossRef Benefits for Chinese Publishers

!

How we fulfill our mission:

• Reference Linking

Friday, August 13, 2010

Reference linking includes multiple content types, backfiles

Page 12: CrossRef Benefits for Chinese Publishers

!

How we fulfill our mission:

• Reference Linking

• Cited-By Linking

Friday, August 13, 2010

Reference linking includes multiple content types, backfiles

Page 13: CrossRef Benefits for Chinese Publishers

!

How we fulfill our mission:

• Reference Linking

• Cited-By Linking

• CrossCheck Plagiarism Detection

Friday, August 13, 2010

Reference linking includes multiple content types, backfiles

Page 14: CrossRef Benefits for Chinese Publishers

!

How we fulfill our mission:

• Reference Linking

• Cited-By Linking

• CrossCheck Plagiarism Detection

• and more!

Friday, August 13, 2010

Reference linking includes multiple content types, backfiles

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Technical Infrastructure

• Unique identification

• Persistent citation and linking

• Managed system – no broken links

• Content discoverable

Friday, August 13, 2010

Page 16: CrossRef Benefits for Chinese Publishers

What’s in a name?

Friday, August 13, 2010uniquely identify/name a piece of electronic contentserve as a stable, persistent link to that content’s location on the web

A DOI persists throughout changes in copyright ownership or location because it’s just a name used to look up an address in an updateable directory

Page 17: CrossRef Benefits for Chinese Publishers

What’s in a name?

doi:10.3724/SP.J.1005.2010.00248

Friday, August 13, 2010uniquely identify/name a piece of electronic contentserve as a stable, persistent link to that content’s location on the web

A DOI persists throughout changes in copyright ownership or location because it’s just a name used to look up an address in an updateable directory

Page 18: CrossRef Benefits for Chinese Publishers

What’s in a name?

Friday, August 13, 2010uniquely identify/name a piece of electronic contentserve as a stable, persistent link to that content’s location on the web

A DOI persists throughout changes in copyright ownership or location because it’s just a name used to look up an address in an updateable directory

Page 19: CrossRef Benefits for Chinese Publishers

What’s in a name?

doi:10.3724/SP.J.1005.2010.00248

Friday, August 13, 2010uniquely identify/name a piece of electronic contentserve as a stable, persistent link to that content’s location on the web

A DOI persists throughout changes in copyright ownership or location because it’s just a name used to look up an address in an updateable directory

Page 20: CrossRef Benefits for Chinese Publishers

What’s in a name?

Friday, August 13, 2010uniquely identify/name a piece of electronic contentserve as a stable, persistent link to that content’s location on the web

A DOI persists throughout changes in copyright ownership or location because it’s just a name used to look up an address in an updateable directory

Page 21: CrossRef Benefits for Chinese Publishers

What’s in a name?

doi:10.3724/SP.J.1005.2010.00248

Friday, August 13, 2010uniquely identify/name a piece of electronic contentserve as a stable, persistent link to that content’s location on the web

A DOI persists throughout changes in copyright ownership or location because it’s just a name used to look up an address in an updateable directory

Page 22: CrossRef Benefits for Chinese Publishers

What’s in a name?

Friday, August 13, 2010uniquely identify/name a piece of electronic contentserve as a stable, persistent link to that content’s location on the web

A DOI persists throughout changes in copyright ownership or location because it’s just a name used to look up an address in an updateable directory

Page 23: CrossRef Benefits for Chinese Publishers

What’s in a name?

http://dx.doi.org/10.3724/SP.J.1005.2010.00248

Friday, August 13, 2010uniquely identify/name a piece of electronic contentserve as a stable, persistent link to that content’s location on the web

A DOI persists throughout changes in copyright ownership or location because it’s just a name used to look up an address in an updateable directory

Page 24: CrossRef Benefits for Chinese Publishers

What’s in a name?

Friday, August 13, 2010uniquely identify/name a piece of electronic contentserve as a stable, persistent link to that content’s location on the web

A DOI persists throughout changes in copyright ownership or location because it’s just a name used to look up an address in an updateable directory

Page 25: CrossRef Benefits for Chinese Publishers

What’s in a name?

http://pub.chinasciencejournal.com/article/getArticle.action?articleId=12806

Friday, August 13, 2010uniquely identify/name a piece of electronic contentserve as a stable, persistent link to that content’s location on the web

A DOI persists throughout changes in copyright ownership or location because it’s just a name used to look up an address in an updateable directory

Page 26: CrossRef Benefits for Chinese Publishers

Friday, August 13, 2010

Page 27: CrossRef Benefits for Chinese Publishers

User clicks on CrossRef DOI

reference link in Journal A

Guo W, Wang ZY, Wang YL, Zhang ZP, Gui JF. Isolation and characterization of six microsatellite markers in the large yellow croaker (Pseucosciaena crocea Richardson). Mol Ecol Notes, 2005, 5(2): 369–371.  [CrossRef]

Friday, August 13, 2010

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User clicks on CrossRef DOI

reference link in Journal A

Guo W, Wang ZY, Wang YL, Zhang ZP, Gui JF. Isolation and characterization of six microsatellite markers in the large yellow croaker (Pseucosciaena crocea Richardson). Mol Ecol Notes, 2005, 5(2): 369–371.  [CrossRef]

DOI directory

returns URL

Friday, August 13, 2010

Page 29: CrossRef Benefits for Chinese Publishers

User clicks on CrossRef DOI

reference link in Journal A

Guo W, Wang ZY, Wang YL, Zhang ZP, Gui JF. Isolation and characterization of six microsatellite markers in the large yellow croaker (Pseucosciaena crocea Richardson). Mol Ecol Notes, 2005, 5(2): 369–371.  [CrossRef]

DOI directory

returns URL

User accesses cited article in

Journal B

Friday, August 13, 2010

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Business Infrastructure

Friday, August 13, 2010

obligations of membership = quid pro quo - level playing field.

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Business Infrastructure

• One agreement with CrossRef is a linking agreement with all CrossRef participants

Friday, August 13, 2010

obligations of membership = quid pro quo - level playing field.

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Business Infrastructure

• One agreement with CrossRef is a linking agreement with all CrossRef participants

• Business Model Neutral

Friday, August 13, 2010

obligations of membership = quid pro quo - level playing field.

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Business Infrastructure

• One agreement with CrossRef is a linking agreement with all CrossRef participants

• Business Model Neutral

• Powerful Network Effects – value of network is proportional to the square of the number of users of the system

Friday, August 13, 2010

obligations of membership = quid pro quo - level playing field.

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Friday, August 13, 2010

Registration of content with CrossRef - reference matching and use of DOIs for linking. Hop between different publisher systems.

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Friday, August 13, 2010

Registration of content with CrossRef - reference matching and use of DOIs for linking. Hop between different publisher systems.

Page 36: CrossRef Benefits for Chinese Publishers

Friday, August 13, 2010

Registration of content with CrossRef - reference matching and use of DOIs for linking. Hop between different publisher systems.

Page 37: CrossRef Benefits for Chinese Publishers

Friday, August 13, 2010

Registration of content with CrossRef - reference matching and use of DOIs for linking. Hop between different publisher systems.

Page 38: CrossRef Benefits for Chinese Publishers

Friday, August 13, 2010

Multiple resolution--the DOI gives the user a choice of which links to follow.

Page 39: CrossRef Benefits for Chinese Publishers

Friday, August 13, 2010

Multiple resolution--the DOI gives the user a choice of which links to follow.

Page 40: CrossRef Benefits for Chinese Publishers

3,130 publishers and societies

42,316,576 content items with DOIs

20,000 journals

128,702 books

18,426 conference proceedings

Friday, August 13, 2010backfile content -oldest content from 1665 and the philosophical transactions.

Page 41: CrossRef Benefits for Chinese Publishers

• Beijing Institute of Technology• Beijing Magtech Co• Beijing Normal University• Beijing University of Aeronautics and

Astronautics• China Journal of Chinese Materia

Medica• China Science Publishing Group Co.,

Ltd. (Science Press)• Chinese Birds (Press)• Chinese Journal of Mechanical

Engineering• Editorial Of!ce of Earth Science• Hospital Authority Hong Kong• Journal of Chinese Integrative

Medicine Press

• Journal of Zhejiang University SCIENCE

• Patent Documentation Department, State Intellectual Property Of!ce of People's Republic of China

• Scidea Ltd.• Science China Press., Co. Ltd.• Shanghai Institute of Optics and Fine

Mechanics• Shanghai Jiao Tong University• The Higher Education Electronic &

Audio-Video Press• The WJG Press• West China College of Stomatology,

Sichuan University Press

Publishers in China

Friday, August 13, 2010

Page 42: CrossRef Benefits for Chinese Publishers

So far this year

• 1,641,132 current content CrossRef DOIs

• 1,185,815 backfile content CrossRef DOIs

• 4,199,470 updates

• DOIs returned - 44% match

Friday, August 13, 2010

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35,000,000

Friday, August 13, 2010End user clicks -driving traffic to publisher content each month.

Page 44: CrossRef Benefits for Chinese Publishers

Photo :Ina Centaur

• 3,130 publishers 37,102,122 articles

CrossRef Journal Deposits

Friday, August 13, 2010

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Journals

• 30% of CrossRef’s failed queries are due to missing backfiles

Friday, August 13, 2010

Page 46: CrossRef Benefits for Chinese Publishers

Photo by digicla

CrossRef Book Deposits

• 128,702 titles

• 2,661,218 chapters/entries

Friday, August 13, 2010

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Friday, August 13, 2010

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http://www.crossref.org/02publishers/dois_for_books.html

Friday, August 13, 2010

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Friday, August 13, 2010

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http://www.crossref.org/06members/best_practices_for_books.html

Friday, August 13, 2010

Page 51: CrossRef Benefits for Chinese Publishers

CrossRef Cited-By Linking

Who’s Citing You?

Discover how your publications are being cited and incorporate DOI links to the citing

content into your online publication.

Friday, August 13, 2010

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Friday, August 13, 2010

Page 53: CrossRef Benefits for Chinese Publishers

Technology

Est. 1996

8,500 schools, colleges & universities worldwide

Friday, August 13, 2010

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Friday, August 13, 2010

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Friday, August 13, 2010

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Friday, August 13, 2010

Page 63: CrossRef Benefits for Chinese Publishers

Triage

Yes

Acceptance

No

ManuscriptSubmission

Friday, August 13, 2010Three obvious places where you might want to do plagiarism screening1) On submission2) At some defined point in the review and editorial process - - and obviously this is a massive over-simplification not in the least because this process varies widely form publisher to publisher3) Just prior to acceptanceTwo less obvious places you might want to do it:1) Prior to submission (author checks)2) After publication (e.g. to check backfiles, etc)And we have CrossCheck members taking each of these approaches, with no particular pattern emerging yet, although author checking is less popular than on submission or just prior to acceptance.Still- a key question no matter where you insert PD is “what do you check?” Everything or a subset?

Page 64: CrossRef Benefits for Chinese Publishers

Triage

Yes

Acceptance

No

ManuscriptSubmission

On Submission?

Friday, August 13, 2010Three obvious places where you might want to do plagiarism screening1) On submission2) At some defined point in the review and editorial process - - and obviously this is a massive over-simplification not in the least because this process varies widely form publisher to publisher3) Just prior to acceptanceTwo less obvious places you might want to do it:1) Prior to submission (author checks)2) After publication (e.g. to check backfiles, etc)And we have CrossCheck members taking each of these approaches, with no particular pattern emerging yet, although author checking is less popular than on submission or just prior to acceptance.Still- a key question no matter where you insert PD is “what do you check?” Everything or a subset?

Page 65: CrossRef Benefits for Chinese Publishers

Triage

Yes

Acceptance

No

ManuscriptSubmission

On Submission? Triage?

Friday, August 13, 2010Three obvious places where you might want to do plagiarism screening1) On submission2) At some defined point in the review and editorial process - - and obviously this is a massive over-simplification not in the least because this process varies widely form publisher to publisher3) Just prior to acceptanceTwo less obvious places you might want to do it:1) Prior to submission (author checks)2) After publication (e.g. to check backfiles, etc)And we have CrossCheck members taking each of these approaches, with no particular pattern emerging yet, although author checking is less popular than on submission or just prior to acceptance.Still- a key question no matter where you insert PD is “what do you check?” Everything or a subset?

Page 66: CrossRef Benefits for Chinese Publishers

Triage

Yes

Acceptance

No

ManuscriptSubmission

On Submission? Triage?Prior to acceptance?

Friday, August 13, 2010Three obvious places where you might want to do plagiarism screening1) On submission2) At some defined point in the review and editorial process - - and obviously this is a massive over-simplification not in the least because this process varies widely form publisher to publisher3) Just prior to acceptanceTwo less obvious places you might want to do it:1) Prior to submission (author checks)2) After publication (e.g. to check backfiles, etc)And we have CrossCheck members taking each of these approaches, with no particular pattern emerging yet, although author checking is less popular than on submission or just prior to acceptance.Still- a key question no matter where you insert PD is “what do you check?” Everything or a subset?

Page 67: CrossRef Benefits for Chinese Publishers

Triage

Yes

Acceptance

No

ManuscriptSubmission

On Submission? Triage?Prior to acceptance?

Author?

Friday, August 13, 2010Three obvious places where you might want to do plagiarism screening1) On submission2) At some defined point in the review and editorial process - - and obviously this is a massive over-simplification not in the least because this process varies widely form publisher to publisher3) Just prior to acceptanceTwo less obvious places you might want to do it:1) Prior to submission (author checks)2) After publication (e.g. to check backfiles, etc)And we have CrossCheck members taking each of these approaches, with no particular pattern emerging yet, although author checking is less popular than on submission or just prior to acceptance.Still- a key question no matter where you insert PD is “what do you check?” Everything or a subset?

Page 68: CrossRef Benefits for Chinese Publishers

Triage

Yes

Acceptance

No

ManuscriptSubmission

Friday, August 13, 2010

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Triage

Yes

Acceptance

No

ManuscriptSubmission

$£€¥

Friday, August 13, 2010

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Triage

Yes

Acceptance

No

ManuscriptSubmission

$£€¥

#

Friday, August 13, 2010

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83 publishers

25 million content items indexed

49,000 titles

9000 manuscripts checked per month

Friday, August 13, 2010

Page 72: CrossRef Benefits for Chinese Publishers

Chinese (simplified and traditional)

Japanese

Thai

Korean

Catalan

Croatian

Czech

Danish

Dutch

Finnish

French

German

Hungarian

Italian

Norwegian (Bokmal, Nynorsk)

Polish

Portuguese

Romanian

Serbian

Slovak

Slovenian

Spanish

Swedish

Arabic

Greek

Hebrew

Farsi

Russian

Turkish

Languages Supported

Friday, August 13, 2010The iThenticate software can compare two documents in the same language for similarity, but it cannot yet translate languages to compare them.

Page 73: CrossRef Benefits for Chinese Publishers

Deterrence Factor

Friday, August 13, 2010

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In Summary

Friday, August 13, 2010

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In Summary

• CrossRef provides infrastructure to enable publishers to enhance their content and services

Friday, August 13, 2010

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In Summary

• CrossRef provides infrastructure to enable publishers to enhance their content and services

• CrossRef services drive traffic to publishers content

Friday, August 13, 2010

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Friday, August 13, 2010

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• CrossRef services will enable publishers to highlight the value they add to content

Friday, August 13, 2010

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• CrossRef services will enable publishers to highlight the value they add to content

• CrossRef services will give researchers useful tools to make decisions about content

Friday, August 13, 2010

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• If it’s not online it doesn’t exist

• If it’s not linked it doesn’t exist

• PDF warehouses are complete - the next stage is semantically enhanced content

• Publishers are moving from production houses to informatics houses

Friday, August 13, 2010

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What’s in it for publishers?

• No publisher is an island - collaboration and connection is the key

Friday, August 13, 2010

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Reciprocal Linking

Photo by Joi Ito

Friday, August 13, 2010

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Find out more...

Friday, August 13, 2010

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Find out more...

Friday, August 13, 2010

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Find out more...

• CrossRef Chinese Web Site

Friday, August 13, 2010

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Find out more...

• CrossRef Chinese Web Site

http://www.crossref.org.cn/

Friday, August 13, 2010

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Find out more...

• CrossRef Chinese Web Site

http://www.crossref.org.cn/

• Cited-By Linking

Friday, August 13, 2010

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Find out more...

• CrossRef Chinese Web Site

http://www.crossref.org.cn/

• Cited-By Linking

http://www.crossref.org/citedby.html

Friday, August 13, 2010

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Find out more...

• CrossRef Chinese Web Site

http://www.crossref.org.cn/

• Cited-By Linking

http://www.crossref.org/citedby.html

• CrossCheck

Friday, August 13, 2010

Page 90: CrossRef Benefits for Chinese Publishers

Find out more...

• CrossRef Chinese Web Site

http://www.crossref.org.cn/

• Cited-By Linking

http://www.crossref.org/citedby.html

• CrossCheck

http://www.crossref.org.cn/CrossCheck.html

Friday, August 13, 2010

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Carol Anne [email protected]

twitter: @CrossRefNews

Friday, August 13, 2010


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