3rd Assignment
Team: Croutons
Sarita Kumari, Rakesh Kumar, Ana Curo
Fereshte Saidipour, Rui Estrela
• Look at bread in a new way
• Create as much value as possible with one loaf ofbread
• Measure the value in anyway you want
Challenge:
How much can a slice ofbread cost ?
Probably, not more than a dime (10 cent)!
Idea # 1– Use the generated value to fight famine
What if a Hollywood celebrity give us a slice of
her bread ?
Idea # 1– Use the generated value to fight famine
Dehydration; Varnishing; Framing
Manufacturing process:
A slice of bread becomes a souvenir…
Idea # 1– Use the generated value to fight famine
The money raised would go to help to fight hunger in the
world !
Idea # 1– Use the generated value to fight famine
In an auction sell how muchcould be the price for a slice of
bread from Angelina Jolie ?
$100 !$500 !
$1000 !
Idea # 1– Use the generated value to fight famine
Generated value :
Tangible: $0.1 to $1000
Non Tangible: 10 000 slices of bread = at least 2 500 smiles!
Idea # 1– Use the generated value to fight famine
Who’s next ?
Idea # 1– Use the generated value to fight famine
What does bread symbolize to people?
Home
Food Safety
Necessity
Idea # 2– Use the value to communicate a
marketing idea
What if we connect one of the symbols to a marketing idea ?
To emphasize a key message
To create awareness about
a social issue
Idea # 2– Use the value to communicate a
marketing idea
• Goal of the campaign: Create awareness about orphanchildren and importance of increasing the number of foster families
• Key message: “Finding the way home”• Key visual: Bread crumbs
leading to a house,
showing the path to home
Idea # 2– Use the value to communicate a
marketing idea
Marketing activities:
ATL activities (short TV ad, posters placed at frequent places in
the city with the key tagline)
Guerrila marketing (trails of bread crumbs in frequent places
leading to billboard poster or an info stand where they could find outmore about foster family program)
Social media activites (FB page, TW channel, YT channel, an
interactive application where users would follow the bread crumbs trail to get todifferent houses, collect candy on the way and gain points, with every sharesponsors could donate a dollar to the cause)
…
Idea # 2– Use the value to communicate a
marketing idea
Idea # 2– Use the value to communicate a
marketing idea
Idea #3–
Use the Value to raise funds for Uneducated Kids
Education Is a Human Rights
Every Kid Has a Right to Go to School
Idea #3
Everybody Invited
A Great Exhibition of Bread Sculptures
Idea #3
Buying One Sculpture, One Kid Can Go to School.
Idea #3
Buying Two Sculptures, Two Kids can go to School.
Idea #3
Buying Three Sculptures, Three Kids can go to School.
Idea #3
And Now, Think if You Buy all Sculptures What Will Happen?
Idea #3
During election campaigns many organizations like news channels, try to find expectations of
citizens from thegovernment
Idea # 4 – Using bread for things like campaigns
we can open bread stalls on busy
streets to findout the view of citizens about government
Idea # 4 – Using bread for things like campaigns
We will ask them to write about the changes they want from the government
Idea # 4 – Using bread for things like campaigns
we will provide them withsomething edible so that they can eat it as well but before that we will take picture of that
Idea # 4 – Using bread for things like campaigns
if we are working as anorganization such as anews company, then at the end of the day ,we can use different images to make a poster and use that for awareness among government and citizens
Idea # 4 – Using bread for things like campaigns
Idea # 5 – Fun games for children
we can organizesome games for children involving bread
we will make a rule where we will hang some bread with a thread in ground and the first top ten to get the bread with their mouth while their hands are tied will be winners
of course that
bread will be edible, as well as attractive prizes so that they can enjoy to their heart content
Idea # 5 – Fun games for children
Well I think this will be fun to watch and maybe some day these type of thing get famous
Idea # 5 – Fun games for children