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Crowdfunding - A Concept Whose Time Has Come? Social Media Week London 2012

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Crowdfunding - A Concept Whose Time Has Come? As presented by twintangibles at Social Media Week London 2012
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  • Crowdfunding

    A concept whose time has come?

    #smwcrowdfunding #smwldn

    Social Media Week London

    2012

  • Agenda

    Tim Wright twintangiblesStewart Whyte McClure NaismithQ&A
  • What is Crowdfunding?

    Crowdfunding is a method of raising capital, or resources, by collecting together lots of small amounts from a large number of people generally using the Internet and social media.

  • www.xplane.com/obama

    Obama 2008 Campaign

    $122

    $264.5M

    $27.7m

    $88.2m

    Obama

    McCain

    Total

  • First time any company in Europe had attempted to raise money via an online share offering

    1st round:

    10% Firms Equity230 per share1300 investors20% off in the shop!

    Brewdog

    2nd round:

    8% Firms Equity95 per share5000 investors90% sold in 3 months1m investment in less than 2 weeks.95 to 12k individual investments
  • All or Nothing

    Take it All

    Holding Model

    Club Model

    Micro-lending

    P2P

    Reward Based

    Equity Based

    Micro-finance

    Crowdfunding

    Platform Models

  • Where is it Used?

    Source http://www.core77.com/blog/kickstarter/crowdfunding_revolution_should_i_do_this_21697.asp

  • The Long Tail

    Products

    Popularity

    Quantity

    Value

  • ?

    Re-imagine Yourself

  • Social Media Reach

  • Expectation of Return

    Non-traditionalBrand loyaltyLess aggressive?Longer term?

    Coases Penguin Yochai Benkler

  • Advantages

    Market testingDistributed cognitionNot just cashSmall sums quickly availableBrand advocatesIncreasingly a location for VCsStable investmentExpectation of return
  • Printrbot 3D Printer

    $25,000 GoalAvg. donation $46017 Reward categories
  • The Bicycle Academy

    40,000 GoalFunded in 6 days9 Reward categories
  • Kickstarter

    fundit

    44%

    100

    0

    75%

    Relative Success

  • Keys to Success

    Be Social Media readyHave a planSelect your project carefully Select your platform carefullyDevelop your rewardsCreate your pitchSelect your channels Develop a publishing plan Define the resource required Get advice Get legal advice
  • www.twintangibles.co.uk

    [email protected]

    @twintangibles

    twintangibles 2012

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