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Crowdfunding Hardware
John VaskisDirector, Hardware, Design, & [email protected] | @indiegogotech
2 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.
Our Purpose
We are the world’s funding engine, empowering passionate people and organizations to fund what matters to them.
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Why Crowdfund?
• Validate market
• Capture data
• Interact with customers
• Identify influencers
• Raise money
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“Green Bar Effect”People want to give to successful projects.
…“Who eats in empty restaurants?”
Goal: Higher Goal Doesn’t Mean More Money!
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• Answer the who, what, when, where, why, and how
• Keep it under 3 minutes
• Include a strong call to action
• Show use use cases
• Show off your team
Honesty, Transparency, Authenticity….Brevity!!
Pitch Video: Quickey
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Think Fulfillment
• Do the math on perk pricing (your time counts)
• Know your margins, and don’t over-discount
• Know how you’ll fulfill at 10 and 10,000 units
• Research international shipping
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Pre-LaunchBuild Layers
Team
• Campaigns with a team raise 94% more than campaigns that run solo
Inner Circle
• Friends, family, people passionate about the project
• Ask your team and inner circle how much they’ll give
• Know where 30% of your funding will come before you launch
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• Only one chance at a first impression
• Utilize a soft launch, 30% inner circle DO NOT BUY LISTS
• Build out a team
• Have a schedule; wait on press!
Don’t leave your campaign to chance!
Pre-Launch
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LaunchWhen to launchyour campaign
• Launch on a Monday or Tuesday in the morning
• Think about soft launching
• Run your campaign for 21-45 days
• Chances are you SHOULDN’T launch on at an event/Demo Day
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LaunchEmail
• Email brings in 20% more funding than any other source
• Clear call to action
• Put up a vacation responder
• Add your campaign to your signature
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LaunchSocial Media
• 22% of a campaign’s raised funds come from social media
• If you don’t have a community
on social media, don’t promote through social media
• Secure 30% before pushing to the public
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Live
• Send updates
• Celebrate milestones
• B-roll from video
• New perks
• Maximize social media
• Tweetchats, Thunderclap
• Contests
• Referral
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Campaign Completion
Finishing Strong
• Update frequently until deadline
After deadline
• Where do you go next?
• Customer Service
• Use your campaign for marketing
• Thank your contributors
• Become part of the Indiegogo community!
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Indiegogo is here for YOU!
Hardware Handbook: Specialized tipshttp://landing.indiegogo.com/hardwarehandbook/
Blog: Insights, tips and ideas:https:/go.indiegogo.com/blog/
Indiegogo.com: View successful campaigns:http://indiegogo.com/explore/
Help Center: answers to specific questions:http://support.indiegogo.com/hc/en-us
Additional Questions?Customer Happiness Team is here! [email protected]
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Together Do Anything.
John VaskisDirector, Hardware, Design, & [email protected] | @indiegogotech