Sponsored by:

Crowdfunding: Not just for first-world problems

Tom Dawkins June 5, 2013

Twitter Hashtag - #npweb

Part

Of:

Sponsored by:

Advising nonprofits in:

• Strategy

• Planning

• Organizational Development

www.synthesispartnership.com

(617) 969-1881

info@synthesispartnership.com

INTEGRATED PLANNING

Part

Of:

Sponsored by: Part

Of:

Coming this June

Sponsored by:

Today’s Speaker

Tom Dawkins Co-Founder

StartSomeGood.com

Assisting with chat questions: Jamie Maloney, 4Good

Founding Director of Nonprofit Webinars and Host:

Sam Frank, Synthesis Partnership

Part

Of:

Crowdfunding: Not Just for

First World Problems.

Tom’s Story Hi! I’m Tom. @tomjd / @startsomegood

59

What’s Going On?

Image by Michael Dawes

YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES

Why do we part with our money?

• An expectation of future financial return (investing)

• A good or service we want (shopping)

• A future we hope to see (philanthropy)

• A friend or community we want to support

(relationships)

Why do we part with our money?

• An expectation of future financial return (investing)

• A good or service we want (shopping)

• A future we hope to see (philanthropy)

• A friend or community we want to support

(relationships)

Empower anyone, anywhere with a

great idea to create new futures for

their communities.

Charity Water

Empower anyone, anywhere with a

great idea to create new futures for

their communities.

Invisible People

• One where people are central to winning the campaign

• Mobilise the community as a movement and your

campaign as an amplifier.

Empower anyone, anywhere with a

great idea to create new futures for

their communities.

Theory of Change

• One where people are central to winning

the change

• Mobilise the community as a movement

and your campaign as an amplifier.

• One where people are central to winning the campaign

• Mobilise the community as a movement and your

campaign as an amplifier.

Empower anyone, anywhere with a

great idea to create new futures for

their communities.

Communities

Developing a marketing plan

• Have a plan!

• Identify your tribes

• Identify the channels that will help you reach them

• Research similar successful campaigns

• Line up your initial donors – early momentum is

critical

• Use different channels

• The more personal the better

• Be ready to work at it!

Rewards

Things to consider

• Be comfortable spending funds on rewards

and budget for this in your tipping point

• Make the rewards relevant and unique

• Rewards which do double-duty

• Don’t trade off against social impact

• Create “money can’t buy” experiences.

• Provide value

• Have a decent number of levels.

• Consider all your assets

Types of Rewards

•Acknowledgement

•Events

•Swag

•Souvenirs/Crafts

•Objects created by the project itself

•Unique experiences or items

•Access to the team/skills/services

offered/voting

A special offer

• 40% off StartSomeGood’s fees if you launch a

campaign before the end of June.

To receive:

• Step 1: Register your venture on StartSomeGood

• Step 2: Email hello@startsomegood.com with a

link to your venture page and the phrase “NP

WEBINARS”.

• Step 3: Launch your campaign before the end of

June!

Sponsored by:

Find listings for our current season

of webinars and register at:

NonprofitWebinars.com

Part

Of: