CROWDRING:

August 2012

MOBILE PETITION PLATFORM

/THE RULES

CROWDRING IN ACTION

THE VISION

TABLE OF CONTENTS

TABLE OF CONTENTS

/THE RULES

CROWDRING IN ACTION

THE VISION

/The Rules is a new movement that uses citizen power to address the root causes of poverty and inequality

CLEAR NARRATIVES explain why unfair rules and systems perpetuate inequality and poverty DEMYSTIFY

MOBILISE

MAKE

INCLUSIVE TECHNOLOGIES allow citizens everywhere, especially those in emerging economies, to exercise agency and aggregate power

NEW RULES become viable alternatives to correct systemic injustice, locally and globally

Our campaigns will be guided by three operating principles

Rapid response campaigning Micro-donation functionality Multi-language capability

SMS blast tool Mobile web capability

Missed call campaigns

OPTIMISED FOR MOBILE

GLOBAL CAMPAIGN ENGINE

We will mobilize people through our innovative platform that pioneers tools in online and mobile organizing

10% 74% 1.1 B 60% INDIA

40% 100% 203 M 50% BRAZIL 28% 59% 158 M 70% NIGERIA 37% 80% 113 M 66% MEXICO 12% 100% 49 M 61% SOUTH AFRICA 20% 60% 41 M 71% KENYA

23% 72% 245 M 54% INDONESIA

INTERNET MOBILE POPULATION UNDER 30 KEY COUNTRIES

Figures taken from UNCTAD (2011), KPCB (2011), and UN-DESA (2010)

Our strategic focus is on mobile campaigning, the most appropriate tactic to engage citizens in emerging economies

Organizations have begun to experiment with mobile movement building…

In April 2011, India Against Corruption launched a missed call

campaign to mobilize millions against rampant corruption in

India’s government

35,000,000 MISSED CALLS

~200,000 ATTEND RALLIES

DISASTER SCENARIOS

BOTTLENECK COST

CLUNKY CODE

…but existing tools impose significant barriers to sustained engagement and scalability

Mobile solutions are built largely for mapping in emergency

scenarios, not for managing sustained campaigns

CALLERID CALL

Gateways that require on-the-ground support have a

high propensity for failure at the hardware level and

cannot scale easily; APIs are a viable replacement

Existing tools rely upon phone calls and SMS, which can be

cost prohibitive

Local messaging tools are built on outdated frameworks and aren’t well documented

/THE RULES

CROWDRING IN ACTION

THE VISION

TABLE OF CONTENTS

Our inclusive technology tool Crowdring will allow organizations around the world to engage people in campaigns via free missed calls and SMS blasts

Crowdring will provide a streamlined user flow for both campaigners and participants

Campaigner logs into Crowdring and creates a petition,

which is connected to a local

phone number

Citizens learn of missed call

campaigns through SMS, TV,

radio, and web-based outreach

They place a missed call to the

advertised number, to “sign” the

petition

Their mobile number is stored in

our database, for analytics and future

SMS campaign engagement

They immediately receive an auto-fire

SMS, free of charge*, becoming a

member of the organization

*Where markets allow

Crowdring will provide the following mobile campaigning functionality

SMS blast message interface

Mobile list cutting and targeting

User activity tracking

Interactive Voice Response integration

Free alternative messaging service integration

WEBSITE CMS CODE APIs for services exist. We will integrate them & scale to a 20 million global user capacity.

We will build a a graphical Content Management System for users to manage & launch campaigns

Crowdring requires minimal front facing infrastructure. Can be 1 page of basic HTML5

Many of the components necessary to build it already exist, making it easy to develop

We have built a basic prototype with the following network schematic in mind

Person places a

call

GUI

NEXMO

GSM tower transmits

call

DID sends local call to

internet

Asterisk Processes

Missed Calls

Regional Amazon

EC2 Hosts

Cloudflare Protects Our App

Twilio Sends

Messages

Public Website

Login

CRM Manages Campaign

Mongo Database

Stores

Nexmo Buys Bulk Messages

Apache Server Hosts

Free Gateway Messages

Samasource Translates

Voice Messages

OFFLINE ONLINE

x20million

ONLINE

TABLE OF CONTENTS

/THE RULES

CROWDRING IN ACTION

THE VISION

/The Rules seeks to catalyze mobile organizing in the way that Avaaz and other campaigning organizations evolved online organizing in the last decade

We are actively working with leading tech partners, mobile innovation experts, and organizations on the ground to help us test and build our mobile tools

Together we can move billions of people to take action, and help aggregate our collective power to change the rules that perpetuate poverty and inequality