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Sharing community wisdomCrowdsourcing to engage the community
and elevate journalism
Steve ButtryThe Register Citizen
June 6, 2011
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• #crowdtips
Why crowdsource?• It saves time• Connecting with sources has always been
one of a journalist’s most important jobs• You bring more voices to your news
reports• You engage the community
Set the stage• Build engaged community (follow
people, converse with them)• Use multiple platforms (Twitter,
Facebook, website, blog, newspaper, IRL)• Do the groundwork (don’t expect the
public to do your job; invite them to tell their stories)
Crowdsourcing tips• Say what you know• Say what you want to know• Say what you don’t know• Say what you need to know• Don’t spread rumors• Vet sources & information
Throughout the process• Seek story ideas & tips• Ask questions as you gather info• Share data with community• Ask public to continue the conversation
Varying situations• Investigations
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Varying situations• Investigations• Breaking news
@statesman case study
Crowdsource
Crowdsource
Say what you don’t know
Varying situations• Investigations• Breaking news• Annual, seasonal stories• Community info• Crowdmaps• Supplement staff work• Seek photos
Your next story
Discuss crowdsourcing approaches for a story you (or your staff) will be working on
this week.
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• #crowdtips