Crown Culture Book2012

”“The future belongs to those who believe in the beauty of their dreams. - Eleanor Roosevelt

What is the Crown Culture Book?The Crown Culture Book is an attempt to capture a snapshot of what defines the company culture at Crown. Ask one colleague and they will describe how the culture of Crown has evolved immensely over the past 10 years. Ask another, and they will reflect on how the same key principles that made Crown successful in the early days of the company are still what drive us forward today. The purpose of this book is not to define what Crown culture should be, but rather, to collect the diverse insights of colleagues as to what Crown culture is. This is the start of an ongoing initiative to document the evolution of Crown culture.

© 2013 by Crown Partners, All rights reserved

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Table of ContentsCore Values...................................................Guiding Principles.........................................Driven By Culture.........................................Timeline.......................................................Our Culture...................................................Desk Decisions............................................Tadpole Explosion.........................................Casual Friday’s..............................................TAD..............................................................Events & Tradeshows...................................Crown Happenings.......................................TAD Photo Competition................................Crown Camp 2013........................................Crown Camp Theme.....................................Client Excellence..........................................Delivery Excellence......................................Talent Excellence.........................................Account Excellence......................................Partner Excellence........................................

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Crown Culture Book2012

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Crown Core Values

(N)

edicationelevancenspirationelocityxcellence

DRIVE

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Every great company has an interesting story, with characters, decisions and setbacks that helped shape its course. Crown’s story began officially in the summer of 2000 in the Delta Crown Room at the Cincinnati-Northern Kentucky International Airport. During this meeting, The Founders established a set of guiding principles that would lead Crown Partners to continual growth years later.

Guiding Principles

When the leadership of an organization is more concerned with the stock price or serving the interests of outside investors than refining the company’s ability to delight their customers, watch out. You can only have one important priority. This idea is reinforced throughout our current values and is reflected in our ability to attract and keep clients long term. A repeated outcome at Crown is to be indispensable to clients as they continue to be our priority and focus.

Focus on the Customer

Crown has developed into an organization that understands how to win by focusing on the customer, even if it means changing the game. Early on, Crown decided to cannibalize software sales through consulting services. This change in focus conflicted with others in our space, but it didn’t conflict with the needs of our customers. We will continue to evolve and align towards customers because we plan to win, and winning is achieved by focusing on our customer.

Planning to Win

Throughout this book, you’ll see the faces of employees who are passionate about Crown, focused on our customer, and committed to driving Crown’s growth together. We learned from past experience that having great talent was only one piece of the equation. The other half was letting great talent do what they felt was best for Crown and more importantly, best for the customer. As we continue to grow and build on a foundation of 120+ colleagues, we will seek great talent and always allow you to question, solve and grow our organization.

Attract the Right People

Learned from past experiences, self-funding enables our company to focus on the customer. Outside investors divert leadership attention and it’s a huge competitive advantage to remain self-funded. Crown has had multiple offers throughout the years, yet the offers will continually be turned down, as maintaining the importance of self-funded growth is critical to focusing on the customer.

Self-Funded Growth

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Crown has continued to grow and evolve as a result of our guiding principles and emphasis on current core values.

We realized early on the importance of Crown culture. To become indispensable to clients, The Founders knew we would need to create a culture driven by core values that would drive our actions.

Crown is driven to make a difference in the world, a difference for our customers and a difference in the lives of everyone at Crown. DRIVE is not only an acronym that represents our values, but it is a core value in and of itself. From the very beginning, Crown was founded to make a difference, to be relevant. This original purpose of the company has lived through all the iterations and evolutions of the firm. It’s the one thing Crown will continue to live up to as an organization and stands for:

Dedication: Dedication gets at the heart of our company. Crown ends up attracting and retaining colleagues dedicated to bettering themselves, dedicated to bettering our customers, and ultimately dedicated to Crown’s vision. Dedication can be seen on the smallest of small tasks and the biggest of big initiatives. In the end, we are as a whole dedicated to serving the ultimate master: our client. For it is our client who ultimately determines if the value we provide is worth the price we charge. Crown is Dedication!

Relevance: Crown exists to make a difference - a difference in the lives of the people who work here, a difference in the businesses of the clients for which we do work, and a difference to the communities where we work. And, a difference in the world in our own little way. We rely on this value to determine who we hire and who we ultimately choose as clients. Life is too short not to work with people aligned towards making a difference. Staying true to this value is true north for many decisions made at Crown. Crown is Relevance!

Inspiration: With synonyms such as exciting, intoxicating, mind-bending, mind-blowing, rip-roaring and electrifying -- we thought inspiration was the perfect value to describe those who are attracted to Crown. People who inspire defy their destiny (so to speak). They are living proof that people can overcome anything. At the core of Crown is pervasiveness that we can do anything you tell us can’t be done. In the end, inspired people through a driven organization can do anything! Crown is Inspiration!

Velocity: Velocity is speed and direction and is at the core of what we provide to our clients. This is why clients are attracted to Crown and why they rely on us. We help them determine Point B and then get them from Point A to Point B faster than they can do themselves, faster than their competitors can, and faster than they sometimes can even imagine. Crown is Velocity!

Excellence: Excellence is the standard of performance to which we alone hold ourselves. It is a standard that is unusually good and surpasses ordinary standards. There are four main excellence pillars of our business: Partner Excellence, Account Excellence, Delivery Excellence and Talent Excellence. These four pillars, when acted on in unison, support our ultimate goal of Client Excellence. For it is through these excellence pillars that we have our competitive advantage. These excellence pillars serve to create and sustain our competitive advantage through ultimately driving superior value to our Clients. Crown is Excellence!

- Richard Hearn, Co-Founder and CEO

You can also learn more about Crown at:crownpartners.com/about

If you’re interested in working for Crown, our job openings are online at:crownpartners.com/careers/jobs

Crown, An Organization Driven by Culture

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Meeting at Delta Crown Room at

the Cincinnati-Northern Kentucky

International Airport The birthplace

of the Crown Partners business plan

and guiding principles

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Day Software then Adobe Relationship

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Crown dabbles in SharePoint

Oracle Certified

Platinum Partner

Initial RED Strategy

Session held in

Indianapolis

1st $2M software quarter

Crown embraces Whale Hunting

Introduced the FoCUS

methodology

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concept introduced

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Group, the start o

f the

Dallas office

Cro

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Crown partners

with ExactTarget

2008

2008

2009

2009

2008

2010

2010

2009

2009

2011

20112012

2010

2010

2011

Second office opens

in Dayton (Tad 2)

Tad is introduced

at Crown Cam

p as

our MascotCrown listed as Top

Dayton Metro Area

WorkplacesCrown partners

with hybris2012

2012

2012

2012

Our Culture, Told By Colleagues

Crown’s Culture is a kaleidoscope of dedication, intelligence, passion, action, speed, energy, teamwork and fun. We are all working to build an amazing company that makes a difference to the clients we serve. Crown has endless opportunities for those who are driven to make things happen.

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The culture of Crown is something pretty special. Crown is a group of DRIVEN and dynamic people, who are constantly learning, collaborating, and striving to be the best. That type of group dynamic creates a culture that is always encouraging growth.

If I had to pick one thing about Crown’s culture that I value, something that affect me almost every day in some way, it’s that we as a company really seem to value the colleagues whom we work with, treat them as professionals. The vacation policy is really a great example of this. We trust that each individual on a team is responsible enough to determine when it makes sense to take a vacation, and when it doesn’t. And when someone takes time off, at least on the teams I’ve been a part of, the rest of the team picks up the slack so the client is minimally impacted.

Lynn F.

Mary F.

Sean St.

“This is what genius looks like...or not…” – Terry Keeney

“Whether standing to burn calories or multi-tasking with duel screens, there’s not a wrong way to work at Crown”

Desk Decisions

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We work hard, play hard, and have fun executing on both.“

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Crown is about speed. Everything is done here for better or for worse with speed as the common factor. From “Driven”, Rapid Enterprise Development, to “90-day plan”, to “Ignite” Crowns culture is speed and velocity.

Crown culture is a fast-paced and collaborative environment where people have the ability to be self-accountable and explore new things that interest themselves personally.

Crown’s culture is invigorating. You’re surrounded by crazy smart, talented, driven colleagues who go above and beyond for our clients. Crown is a place where everyone has a voice in shaping the company’s future. Opinions from all are continuously sought through programs like RED. Team camaraderie is emphasized through events like Crown Camp. It’s an environment of stimulating work and a lot of fun along the way!

The thing I see in Crown that excites me the most is that the drive comes from the top and it’s genuine. I see things our leadership does to advance the company from both a company wide and individual basis over and over. It’s not rah-rah BS. A few months ago someone asked me if I regretted my decision and my answer was no. A few months later I find myself sitting here thinking about that question and my answer and I know the answer I gave back then was incomplete, because the complete answer is HELL NO! I am going faster and farther at Crown and I am doing it better too.

Kevin Ba.

Laurence R.

Jennifer S.

Heather M.

Ross R.

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Crown Culture means challenge is everywhere. Technology is constantly changing; it is a moving target, but Crown somehow manages to stay on top of it, and adapt to its ever-changing face. Being a colleague at Crown means that I am constantly challenged and driven to improve myself - and sometimes to re-invent myself - in order to keep up with the pace. Being at Crown is like holding on while riding on a speeding train.

Michael C.

“Our culture is impossible for me to describe, yet one aspect I really enjoy is how easy it is to get along with everyone. I can’t imagine there are many places where everyone is willing to connect and meet outside of work.

Corey B.

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“There were many celebrations in 2012, but the largest included the birth of many new faces. One day, we hope they may grow up to become a member of Tad’s Future Army.”

Tadpole Explosion

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To me Crown’s culture is the people you work with. The “N” in DRIVEN allows you to keep the environment fun and playful while working with so many dedicated and talented people. That coupled with the willingness of ownership to listen and change keeps the culture fresh and fun.

My colleagues at Crown have become some of my best friends, and the people I can’t wait to tell a new story to. They are what make working at Crown the best.

The culture at Crown can be summed up for me in just a few words - work hard, play hard! Coming out of college and into the business world was not as big of a culture shock as it could have been. I was expecting suits and skirts, but was greeted with jeans and a nice shirt. I love that I can walk in and see everyone from an Associate Consultant to CEO in the office day in and day out, making it so no one person is really recognized above the rest. Crown provides me with a sense of meaning and value, not only professionally but also my personal affairs. I feel like I am making a difference, no matter how big or small, I am doing it. Playing hard, but working even harder!

To me, Crown’s culture is about working hard to do the right thing for our clients, and having fun with the people we work with at the same time. I know a lot of people at Crown who put in extra hours at the office specifically so they have a little free time during the day to make crazy videos, play Wii, catch up with friends over lunch and post funny stuff on Confluence just to make people smile. When I think about the experiences I’ve had this year that contribute to our culture, it’s all of those fun things - but it’s also the times I’ve been Skyping with a teammate at 3:00 am trying to get a client website launched, or having a passionate discussion with a colleague over how best to improve a play in the playbook. Knowing that a lot of people here care about their work and their colleagues as much as I do makes it feel worthwhile.

Ben M.

Anonymous

Katie R.

John M.

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Crown’s culture to me is a culture of constant learning and evolution. It’s a culture where you are expected and encouraged to continue learning new things and sharing what you learned, and never being discouraged to ask questions and get more knowledge about what you are doing/what is going on. It’s a transparent culture from the top down. I know at any time I could ask Richard or Mark what the company’s plans are or why we do things a certain way and I will get a fair answer.

Crown’s culture is all about realizing your dreams. The leadership team is great about giving each colleague a personalized path to get to the next level in your career.

It’s the foundation of our internal atmosphere. As people, it connects us through interaction, relationship, and various other aspects of our own humanity. It goes beyond our careers or workspace and deepens our bond to each other past simple work-colleague-relationship. We become friends, and even to some small extent we become a family. Our culture is our story, our family tree, our tale to pass down from generation to generation. Or maybe it’s just some internal term we use so we can party and have fun. Either or. =D

Crown’s Culture is everything, it’s the reason to get excited about coming to work in the morning, and it’s what drives us towards success. I don’t just want to perform well in my job, I want my colleagues to perform well in theirs, and I know they feel the same way about me. It really is something special to find a group of individuals as talented and as awesome as the people at Crown all working together to make each other’s lives better.

Crown’s culture empowers each colleague to own and drive his/her career in a place where diverse skills are embraced and melded to do great things.

Todd G.

Lynn B.

Anthony S.

Nick K.

Anonymous

Fun and energetic and never a dull moment! I love working around people who are passionate about what they do, because our work is very difficult and can become “all consuming.” We have a team that looks for ways to stay energized and that comes from leadership spending time and money to find those vehicles we can enjoy being together.

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”A culture that allows you to participate in making a difference... 1) to clients and what they’re trying to accomplish 2) to a growing company called Crown 3) to your own personal career.

Crown’s culture is great for a person to enjoy their work in more ways than just crunching away at your computer. It lets you look forward to your day. It allows you to unwind after a long week. It makes you want to work that much harder because of what it gives you in return. It’s what makes it truly stand out as one of the best places to work.

Crown’s culture is dedication. Dedication to serving our customers. Dedication to doing what is right. Dedication to challenging our customers and peers to be more than they are and then doing it again to continually deliver excellence.

Crown has an atmosphere that is enjoyable to work in everyday. Employees become friends from working side by side and being involved in after hours Crown events. It is laid back but also DRIVEN. The people are outstanding and a team atmosphere is the norm where everyone is willing to jump in and help. Communication between executive decisions and the rest of the company are very well communicated and everyone feels like they are all involved in the company’s success. The only level where I think culture is still a little short is communication on performance. As a result, many people have questions on how to improve.

I love the vibe of Crown. It’s smart, sharp, funky, witty, hardworking, and fun all at the same time. My colleagues are supportive and encouraging, always challenging each other to strive to be better and to do better for our clients.

Dave N.

Guy S.

Ryan S.

Kevin H.

Cory C.

Sandy D.

” “What to wear at Crown? We all remember asking HR that question on the first day. As it turns out, there are a few things in hindsight that might have not been the best choice...”

Casual Fridays

New Crown Colleague

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Colleagues,I’d like to introduce you to the latest addition to Crown. Please welcome (and avoid) him the next time you come through the back door of the Dayton Office. If you are feeling particularly generous - he seems to love almonds - so give him a treat.

What? No name?

I don’t want to get too attached before HR freaks out and calls animal control.

Um… raccoons are supposed to be nocturnal. He may be injured or rabid.

He’s basically dying. He’s walking really slow and seems to be almost blind. And hopefully not rabid... though that is definitely a concern.

Tell him the job of Mascot was recently filled… Interviewing no further applicants at this time…

If we feed him, he will stay and become our new mascot! We just need to get a little frog suit for him. Creative! Get on it!

Don’t feed him. Deliberate feeding of raccoons makes them more comfortable around humans and more likely to get into situations where they are unwanted or in danger. It also encourages unnaturally high population levels within a small geographic area. This creates a higher risk of disease transmission among the raccoons and increases the likelihood that they will become pests. It is much better and more humane to allow population levels to adjust to the food and habitat natural available.

Our Mascot is moving on with his career and will be joining Crown’s Alumni network. We wish him all the best as he moves onto his next adventure.

Matt R.

Grace S.

Matt R.

Justin R.

Matt R.

Justin R.

Jason G.

Robert N.

Ryan S.

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“If ever questioned by a new colleague, a client, a prospect, or your kids, here’s the 411 on Tad:Q: What’s with the Frog?A: Oh, that’s Tad. He’s our mascot - Tad refers to how Crown helps clients transform digitally (from tadpole to big bad “bullfrog”). His palm imprint makes a Crown. See, it’s obvious, no?No, Tad is not a bullfrog. He’s a cartoon frog, come on! But, he has the attitude of a big bad bullfrog because he is driven like all of us to do something bigger than himself.” – Kyle Priest

TAD

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I think that Crown is a culture of cooperation and learning. I have never worked for a company that has a group of people that really go out of their way to help others. Crown also has created a true learning culture, where employees are encouraged to take on new initiatives and to learn new skills to better the company as a whole and us as individuals.

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I love challenge and can not have passion without challenge. At Crown, we are building a team of professionals around a vision who exude that passion - an esprit d’corps that drives all to success that can not be accomplished by a mere group of individuals. I feel humbled to be able to help lead Crown.

I’ve spent my entire career, prior to joining Crown, working for very large companies. Crown is much more like a family. A family of very smart, passionate people who are willing to do whatever it takes to help our clients win. There have been some “fumbles”, but I’ve seen incredible changes in the past year because of them. Seeing the positive impacts of Delivery Excellence, Client Excellence, Account Excellence, and Talent Excellence is very exciting. Executing using the Playbook, and allowing US to change those plays as we run them, is very unique to Crown. The speed of affecting change at Crown is probably THE most unique thing about the culture.

Once you decide your occupation, you must immerse yourself in your work, you have to fall in love with your work, never complain about your job, you must dedicate your life to mastering your skill. That is the secret of success… and is the key to being regarded honorably.

Crown is a team of great people working together in an environment of growth and empowerment.

Crown culture is about working with and having respect for the talent within the organization. There is an abundance of talent within the group and a large part of the great culture here is the ability of our consultants to communicate and support each other through difficult situations that arise on our projects.

Matt S.

John Hadley

Kirsten L.

Graham H.

Julie E.

Jason H.

“We visited, we presented, and we conquered all over the U.S. Sometimes we were on a boat in Chicago, visiting the Alamo in San Antonio or golfing with Robert Karlsson in Memphis – oh the places you’ll go!”

Events & Tradeshows

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Crown inspires me every day. We get the opportunity to creatively solve customer business problems that make a difference to them. We also compete against the best of the best and consistently win.

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To win in the marketplace, you need to constantly evolve and innovate. Embrace change or move on.

I arrived late in 2012 so still figuring it out. Seems like the people that do well at Crown are smart people who want to get things done.

Crown’s culture encourages individuals to take control of their career’s and opportunities. Crown colleagues to a person value learning and growth. To that end, the culture reflects how Crown colleagues actively seek ways to add value to clients and one another as the fastest way to enriching their own lives. It’s amazing to see so many different specialists and professionals share common bonds and respect. The Crown culture really is a rising tide that lifts all boats.

Someone once said “If work was meant to be fun, they would call it ‘fun’ not ‘work’” ... I’m not necessarily looking for a company that is all work and no play or all play and no work. I want to work hard. In fact, I like to work hard. Why? Because I like to see the outcome and be proud of it... I am able to that at Crown and surround myself with people who feel the same way. People who don’t mind putting in the extra effort are appreciated here.

Richard H. Nathan R.

Anonymous Kyle P.

Doug O’K.

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Crown is a place that strives to make a difference and to be a striking alternative to the communication agencies, consulting firms and technology shops that our clients might come in contact with. And this “alternative” approach runs deep in the people of Crown. Whether it’s our desire to do work that really matters for a client… or it’s a perspective about eBusiness that no one has heard articulated just the way we do… or it’s a way of working that says we don’t have a vacation policy policy… when you’re in the depths of Crown you too value a dedication to be unlike any other eBusiness firm out there.

Chip R.

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Crown Happenings “An important thing about Crown Culture is what we do outside of work. Sand Volleyball, Poker, Spartan Races, there were plenty of moments where we all had a great time together in 2012.”

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“An important thing about Crown Culture is what we do outside of work. Sand Volleyball, Poker, Spartan Races, there were plenty of moments where we all had a great time together in 2012.”

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“There are many ways to see Crown culture, why not take a glimpse at the creativity in a photo competition. We are also very competitive in what we do, even photo contests!”

TAD Photo Competition

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”Mark K.

For me, as a founder, Crown’s culture defines the barometer of my success as an entrepreneur. Great companies can be big, but they don’t have to be. They should be profitable, but that can be a misleading measure. Great companies might be famous, but that’s certainly not required (or even desirable). No, for me, great companies are great because they have great cultures. If you’ll pardon me a moment of paternalism, Crown’s culture is sort of like one of my kids. I always love’ em, but I’m a heck of a lot prouder of them when they’re getting “A”s on their report card than when they’re breaking the neighbor’s window with the lacrosse ball. Similarly, with culture as my barometer, I beam with pride when Scott Wheeler from Purchasing Power tells me “we selected Crown because your firm was attentive to our needs, energetic and confident you’d help us succeed.” In other words “we picked you because you have a great culture.” Conversely, I mourn the lost opportunity when our rugged individualism keeps practices from working together to better serve our clients. As goes with matters of culture & children: as long as the good continues to nose ahead of the bad we will continue to DRIVE forward.

Crown Camp January 2,3 & 4 2013

Crown Camp January 2,3 & 4 2013

Crown CampEach year we have Crown Camp. It’s an occasion well remembered, where everyone in the company gathers to celebrate the success of another year and prepare for the year to come.

Crown Camp 2013 was a grand occasion, hosted at the Union Station Hotel in downtown Nashville. As we descended into the Music City, we realized we were all starting to travel in the same direction.

The theme for Crown Camp was obvious; we had arrived at a century old train station in the heart of Nashville - In what became known as the Crown Music City Express. What was less obvious however was where we were going.

The Founders of Crown kicked off Crown Camp with a look back at our founding. Mark then revealed Crown’s progression in 2012 as an organization. Crown had moved from the beginning of storming to the beginning of norming, and it would only be a matter of time before Crown started performing.

As the kickoff inspired, it helped us realize where we were going and how far we would go in 2013 together.

The start of Crown Camp and 2013 revealed a change in Crown’s core values to Dedication, Relevance, Inspiration, Velocity, and Excellence. It was announced with an example from Crown Colleagues who best represented and demonstrated each value in 2012.

And after the masters of the Crown universe unveiled their plans for the future...we did what we do best...we had fun.

After the frogs came out...things got a little weird. Next thing you know...its 8 am again, and we’re back at it...

GGGrrraaannnddd CCCeeennntttrrraaalll SSStttaaatttiiiooonnn

Crown Music City Express Line

Traveling South Thursday January 3rd

Time Destination conductor Car

7 00 am Breakfast Majors

8 00 am Leadership Workshop Intro – Lynn Fraas McKinley

Pete Luongo

12 00 pm Lunch Majors

1 00 pm passenger photo Lobby

1 30 pm Crown Positioning Richard Hearn McKinley

Kyle Priest

3 30 pm education Session 1 (see details on back)

4 30 pm education Session 2 (see details on back)

5 30 pm Break

5 45 pm playbook fundamentals Doug O’Keefe McKinley

6 45 pm Education Session 3 (see details on back)

7 45 pm Travel to dinner Wild horse Saloon

8 00 pm dinner & Talent Excellence Wild horse Saloon

12 00 am train lights dimmed, glasses filled downtown

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GGGrrraaannnddd CCCeeennntttrrraaalll SSStttaaatttiiiooonnn

Crown Music City Express Line

Traveling South Thursday January 3rd

Time Destination conductor Car

7 00 am Breakfast Majors

8 00 am Leadership Workshop Intro – Lynn Fraas McKinley

Pete Luongo

12 00 pm Lunch Majors

1 00 pm passenger photo Lobby

1 30 pm Crown Positioning Richard Hearn McKinley

Kyle Priest

3 30 pm education Session 1 (see details on back)

4 30 pm education Session 2 (see details on back)

5 30 pm Break

5 45 pm playbook fundamentals Doug O’Keefe McKinley

6 45 pm Education Session 3 (see details on back)

7 45 pm Travel to dinner Wild horse Saloon

8 00 pm dinner & Talent Excellence Wild horse Saloon

12 00 am train lights dimmed, glasses filled downtown

Education Sessions 1 - 2 - 3

Session 1 Time Destination conductor Car

3 30 pm Telling your story with data Katie Robbins L&N

3 30 pm hybris demo Steve McCann & McKinley

Justin Robinson

3 30 pm Making Marketing matter Chip Rosales Monfort Lewis

3 30 pm Software Engineering for Consultants John Moerer Mercury

Session 2 Time Destination conductor Car

4 30 pm Technical Geek Out Group Exercise L&N

4 30 pm Great by Choice Doug O’Keefe McKinley

4 30 pm Digital Messaging: Bespoke Strategy Laurence Rothman Monfort Lewis

4 30 pm The design Process & responsive web alex Prevoteau Mercury

Session 3 Time Destination conductor Car

6 45 pm Leveraging Social Media Bill Carlin & L&N

For Personal Brand James Loomstein

6 45 pm How to work with a partner Guy Sulzberger McKinley

From sales through delivery

6 45 pm The Semantic Web Maybe this year? Terry keeney Monfort Lewis

6 45 pm travel 101 Warren Brenner & Mercury Rob Miller

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A Driven Agenda

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Pete Luongo began the series of sessions which started early on Thursday. As a member of Crown’s Board of Advisors, Pete gave an outstanding presentation on his book, 10 Truths about Leadership.

Through Pete’s presentation, Crown’s theme in 2013 became clear. Excellence through Leadership would be the central theme for 2013 and it would be driven through 4 pillars of excellence.

Delivery ExcellenceTalent ExcellenceAccount ExcellencePartner Excellence

Excellence Through Leadership

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Client Excellence “Be strategic to somebody, anybody.” - Tom Searcy, Sept 2008

The final focus of Crown Camp is the outcome of the 4 pillars and is an important indicator of Crown’s 2013 journey towards excellence through leadership”. Client Excellence followed Mark’s interaction with Scott Wheeler, COO of Purchasing Power. Mark and Scott outlined a method for Client Excellence and how Crown can remain strategic to clients in 2013.

Client Excellence is about being strategic to those clients where we can fundamentally change their business trajectory.

80 for the 20: Client Excellence is only focused on those key accounts where:1. eBusiness should play a strategic role in their future2. We have technical alignment with our partners3. We can get executive access

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Thursday progressed with a focus on Excellence through Delivery. A breakout session led by Kyle and Richard had us working together, revising our positioning and delivering a sales pitch to Richard and Mark. It was met with laughter – not usually how most sales pitches go…

The afternoon included breakout sessions led by Crown Colleagues on a variety of topics from project management, social media, and travel to book reviews, email and the future of web. It might appear to be a random group of ideas colleagues chose to present, yet delivery excellence was a main objective.

Delivery Excellence ended on Thursday with an overview from Doug O’Keefe on the Crown Playbook. Crown’s journey to Delivery Excellence in 2013 is best represented by the Playbook, a method to record “the Crown way of doing things”.

DeliveryExcellence

Thursday ended with an evening packed full of fun at the Wild Horse Saloon. It also began the introduction and pillar for 2013, Talent Excellence. Dinner followed with recognition of promotions in 2012, an important component of Talent Excellence – recognition.

Starting at Crown Camp 2012, the reward system was rolled out to share and receive recognition from everyone at Crown. The winner of the Heisman Trophy, with the most points received throughout the year, was……. Carrie Bennett.

Talent Excellence

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And then ...well obviously we did what anyone would do. We partied.

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And then ...well obviously we did what anyone would do. We partied.

GGGrrraaannnddd CCCeeennntttrrraaalll SSStttaaatttiiiooonnn

Crown Music City Express Line

Traveling South on Friday January 4th

Time Destination conductor Car

7 00 am Breakfast Majors

8 00 am delivery excellence Doug O’Keefe McKinley

9 00 am Account Excellence Dave Nixon McKinley

Sean Smith

10 00 am Break

10 15 pm partner excellence Intro, Richard Hearn McKinley

Patrick McCue, VP Global Channels, ExactTarget

Steve Kramer, President North America, hybris

12 15 pm Lunch & Game Majors

1 15 pm client excellence intro, Mark Kennedy McKinley

Scott Wheeler, COO, Purchasing Power

2 30 pm Wrap up, Looking to 2013 Richard Hearn McKinley

Mark Kennedy

4 00 pm Departure lines Den, DAl, Day

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Friday

Account ExcellenceYou can only imagine the morning after... but again there we were at 8 am. Last day of Crown camp, winding down with final thoughts.

It was also the introduction of three more pillars for the 2013 theme, Excellence through Leadership. Friday started with Sean Smith leading a presentation on Account Excellence.

Account Excellence is:1. A “systemic” and “sustainable” approach to client engagement owned by ALL the associates2. A MINDSET more than just a set of actions or processes3. The ability to cross business units for getting full lifecycle, full service work

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Partner Excellence

Friday continued with an introduction to Partner Excellence. Crown’s strategic partnerships with Adobe, ExactTarget, and hybris lead to future opportunities, projects, and growth. It also allows for Crown to extend the reach of the Crown brand to partner networks and focus on services and consulting rather than creating a best of breed platform.

Two of the newest strategic partners for 2012 included hybris and ExactTarget. On Friday, with speakers from both organizations, our partners discussed how Crown was strategic to both hybris and ExactTarget and how our relationship would continue to develop in 2013.