Crs Aditya &Tata groups by Avi

8/12/2019 Crs Aditya &Tata groups by Avi

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CSR Activities of

Aditya Birla Group and Tata Group

Submitted By Submitted To

Avinash (118) Charu Gupta

MBA VI-B
https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&sqi=2&ved=0CCgQFjAA&url=http%3A%2F%2Fwww.adityabirla.com%2Fcsr%2Foverview&ei=86AgU_alGOaviQf8xIC4Cg&usg=AFQjCNFG6nxkq_pj3A3RKRyL622rH8TM7A&sig2=GSVamvM_um0B8NMqBDpCMw&bvm=bv.62788935,d.dGIhttps://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&sqi=2&ved=0CCgQFjAA&url=http%3A%2F%2Fwww.adityabirla.com%2Fcsr%2Foverview&ei=86AgU_alGOaviQf8xIC4Cg&usg=AFQjCNFG6nxkq_pj3A3RKRyL622rH8TM7A&sig2=GSVamvM_um0B8NMqBDpCMw&bvm=bv.62788935,d.dGI


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A companys sense of responsibility towards the community and environment (both ecological

and social) in which it operates. Companies express this citizenship

(1)Through Infrastructure development

(2) By contributing educational, health and social programs,

(3) By contributing sports academies of india

(4) By earning adequate returns on the employed resources.

Aditya Birla Group

About company

The Aditya Birla Group is an Indian multinational conglomerate named after Aditya Vikram

Birla, headquartered in the Aditya Birla Centre inWorli,Mumbai, India.It operates in 33

countries with more than 136,000 employees worldwide. The group interests in sectors such as

viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel,

carbon black, chemicals, fertilisers, insulators, financial services, telecom (third largest in India),

BPO and IT services.

The Aditya Birla group is a diversified conglomerate with a total revenue of approximately

US$40 billion in year 2012. The group was founded by Seth Shiv Narayan Birla. With a gross

revenue of USD 40 Billion (in 2012) it is the third largest Indian private sector conglomerate

behindTata Groupwith revenue of just over USD 100 Billion andRILwith revenue of USD 74

Billion.
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Aditya Birla GroupThe Global Scenario

Around the world, we're known for:

A metals powerhouse, among the world's most cost-efficient aluminium and copperproducers.Hindalco-Novelis is the largest aluminium rolling company. It is one of the three

biggest producers of primary aluminium in Asia with the largest single location copper

smelter

No.1 inviscose staple fibre No.1 incarbon black The fourth-largest producer ofinsulators The fourth-largest producer of acrylic fibre

Among the top 10cementproducers Among the best energy-efficientfertiliserplants The largest Indian MNC with manufacturing operations in the USA

Aditya Birla GroupThe Indian Scenario

In India, here's what we have accomplished:

The largest fashion(premium branded apparel) and lifestyle player The second-largest manufacturer and largest exporter ofviscose filament yarn The largest producer in the chlor-alkali sector Among the top threemobile telephony companies A leading player inlife insurance and asset management Among the top two supermarket chains in the retail business Among the top 6BPO companies The largest manufacturer of linen fabric

Rock solid in fundamentals, the Aditya Birla Group nurtures a culture where success doesnot come in the way of the need to keep learning afresh, to keep experimenting.
http://www.novelis.com/en-us/Pages/Home.aspxhttp://www.grasim.com/http://www.birlacarbon.com/http://www.adityabirlainsulators.com/http://www.ultratechcement.com/http://www.adityabirlanuvo.com/indogulf/index.aspxhttp://www.adityabirlanuvo.com/maduragarments/index.aspxhttp://www.adityabirlanuvo.com/indianrayon/index.aspxhttp://www.ideacellular.com/wps/portalhttp://www.birlasunlife.com/http://www.minacs.adityabirla.com/http://www.minacs.adityabirla.com/http://www.birlasunlife.com/http://www.ideacellular.com/wps/portalhttp://www.adityabirlanuvo.com/indianrayon/index.aspxhttp://www.adityabirlanuvo.com/maduragarments/index.aspxhttp://www.adityabirlanuvo.com/indogulf/index.aspxhttp://www.ultratechcement.com/http://www.adityabirlainsulators.com/http://www.birlacarbon.com/http://www.grasim.com/http://www.novelis.com/en-us/Pages/Home.aspx


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Aditya Birla GroupBeyond Business

Works in 3,000 villages Reaches out to seven million people, annually, through the Aditya Birla Centre for

Community Initiatives and Rural Development spearheaded by Mrs. Rajashree Birla

Focuses on healthcare, education, sustainable livelihood, infrastructure and espousing socialreform in India, Brazil and Egypt, as well as Philippines, Thailand, Laos, Indonesia, Korea

and other Asian countries

In India:

The Aditya Birla Group runs 42 schools, which provide quality education to 45,000 children.Of these 18,000 students belong to the underprivileged segment. Merit scholarships are given

to an additional 8,500 children from the interiors.

The 18 hospitals run by the Aditya Birla Group tend to more than a million villagers. In line with its commitment to sustainable development, the Aditya Birla Group has

partnered with Columbia University in establishing the Columbia Global Centre's Earth

Institute in Mumbai.

The idea of embedding CSR as a way of life in organisations has led to the setting up of theFICCIAditya Birla CSR Centre for Excellence, in Delhi.

The Aditya Birla Group transcends the conventional barriers of business because we believe

it is our duty to facilitate inclusive growth.

Vision

"To actively contribute to the social and economic development of the communities in which we

operate. In doing so, build a better, sustainable way of life for the weaker sections of society and

raise the country's human development index."

Mrs. Rajashree Birla, Chairperson - Aditya Birla Centre for Community Initiatives and Rural

Development


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Strategy

Our projects are carried out under the aegis of the "Aditya Birla Centre for Community

Initiatives and Rural Development", led by Mrs. Rajashree Birla. The Centre provides the

strategic direction, and the thrust areas for our work ensuring performance management as well.

Our focus is on the all-round development of the communities around our plants located mostly

in distant rural areas and tribal belts. All our Group companies Grasim,Hindalco,Aditya

Birla Nuvo andUltraTech have Rural Development Cells, which are the implementation bodies.

Our partners in development are government bodies, district authorities, village panchayats and

the end beneficiaries the villagers. The Government has, in their 5-year plans, special funds

earmarked for human development and we recourse to many of these.

At the same time, we network and collaborate with like-minded bilateral and unilateral agencies

to share ideas, draw from each other's experiences, and ensure that efforts are not duplicated. At

another level, this provides a platform for advocacy.
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Project identification mechanism.

All projects are planned in a participatory manner, in consultation with the community, literally

sitting with them, and gauging their basic needs. We take recourse to "participatory rural

appraisal", which is a mapping process. Subsequently, based on a consensus and in discussion

with the village panchayats, we prioritise requirements. And thus a project is born.

Implementation is the responsibility of the community and our team, as is the monitoring of

milestones and the other aspects. Monitoring entails physical verification of the progress and the

Actual output of the project.

Village meetings are held periodically to elicit feedback on the benefits of our community

programmes and the areas where these need to be beefed up. We try and ensure that while in the

short term we have to do enormous hand-holding, the projects become sustainable by the

beneficiaries over the long haul. Once this stage is reached, we withdraw. In this way we do not

build a culture of dependence, instead we make the villagers self-reliant.


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Model villages

One of our unique initiatives is to develop model villages, so each of our major companies is

working towards the total transformation of a number of villages in proximity to our plants.

Making of a model village entails ensuring self-reliance in all aspects viz., education, health care

and family welfare, infrastructure, agriculture and watershed management, and working towards

sustainable livelihood patterns. Fundamentally, ensuring that their development reaches a stage

wherein village committees take over the complete responsibility and our teams become

dispensable.

Our project operations

The geographic reach, annual spends.

The footprint of our community work straddles 3,000 villages across the length and breadth of

our country. We reach out to more than 7 million people annually. Over 60 per cent of these live

below the poverty line and belong to scheduled castes and tribes.

The Group spends in excess of Rs.130 crore annually, inclusive of the running of 18 hospitals

and 42 schools. The Group transcends the conventional barriers of business and reaches out to

the marginalised as a matter of duty and to bring in a more equitable society.


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Our focus areas

Our rural development activities span five key areas and our single-minded goal here is to help

build model villages that can stand on their own feet. Our focus areas are healthcare, education,

sustainable livelihood, infrastructure and espousing social causes.


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Tata Group

About Company

Tata Groupis an Indianmultinationalconglomerate company headquartered inMumbai,

Maharashtra, India.[3]It encompasses seven business sectors: communications and information

technology, engineering, materials, services, energy, consumer products and chemicals. Tata

Group was founded in 1868 byJamsetji Tata as a trading company. It has operations in more than

80 countries across six continents. Tata Group has over 100 operating companies with each of

them operating independently. Out of them 32 are publicly listed.[4]The major Tata companies

areTata Steel,Tata Motors,Tata Consultancy Services (TCS),Tata Power,Tata Chemicals,Tata

Global Beverages,Tata Teleservices,Titan Industries,Tata Communications andTaj

Hotels.

[5]

The combinedmarket capitalisation of all the 32 listed Tata companies was INR 6.8Trillion ($ 109 billion) as of March 2014.[6]Tata receives more than 58% of its revenue from

outside India.[7]

Tata Group remains a family-owned business, as the descendants of the founder (from theTata

family)own a majority stake in the company. The current chairman of the Tata group isCyrus

Pallonji Mistry,who took over fromRatan Tata in 2012.[8]Tata Sons is the promoter of all key

Tata companies and holds the bulk of shareholding in these companies. The chairman of Tata

Sons has traditionally been the chairman of the Tata group. About 66% of theequity of Tata

Sons is held by philanthropic trusts endowed by members of theTata family.

The Tata Group and its companies & enterprises is perceived to be India's best-known global

brand within and outside the country as per anASSOCHAMsurvey.[9]The 2009, annual survey

by the Reputation Institute ranked Tata Group as the 11th most reputable company in the

world.[10]The survey included 600 global companies. The Tata Group has helped establish and

finance numerous quality research, educational and cultural institutes in India.[11][12]The group

was awarded theCarnegie Medal of Philanthropy in 2007 in recognition of its long history of

philanthropic activities.
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Tata Philanthropy

The Tata Group has helped establish and finance numerous quality research, educational and

cultural institutes in India.[11][12]The Tata Group was awarded the Carnegie Medal of

Philanthropy in 2007 in recognition of the group's long history of philanthropic

activities.[13]Some of the institutes established by the Tata Group are:

Tata Institute of Fundamental Research Tata Institute of Social Sciences Indian Institute of Science National Centre for Performing Arts Tata Management Training Centre Tata Memorial Hospital Tata Football Academy Tata Cricket Academy Tata Trusts, a group of philanthropic organisations run by the head of the business

conglomerate Tata Sons[16]

The JRD Tata Ecotechnology Centre The Energy and Resources Institute (earlier known as Tata Energy and Research Institute)

a non-governmental research institute.

Tata Medical Center,was inaugurated on 16 May 2011, by Ratan Tata

The Tata Grouphas donated a 2.20 billion ($50 million) to the prestigiousHarvard Business

School (HBS) to build an academic and a residential building on the institute's campus in

Boston, Massachusetts. The new building will be called the Tata Hall and used for the institute's

executive education programmes.[18]The amount is the largest from an international donor in the

business school's 102-year-old existence.

One Tata project that brought together Tata Group companies (TCS, Titan Industries and Tata

Chemicals) was developing a compact, in-home water-purification device. It was calledTata

swach which means "clean" inHindi and would cost less than 1000 rupees (US$21). The idea
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ofTata swach was thought of from the 2004 tsunami in the Indian Ocean, which left thousands

of people without clean drinking water. This device has filters that last about a year long for a

family of five. It is a low-cost product available for people who have no access to safe drinking

water in their homes.[19]The advantage of this device is that it does not require the use of

electricity.

TCS also designed and donated an innovative software package that teaches illiterate adults how

to read in 40 hours. "The children of the people who have been through our literacy program are

all in school", says Pankaj Baliga, global head of corporate social responsibility for TCS.

In 1912, Tata Group expanded their CEO's concept of community philanthropy to be included in

the workplace. They instituted aneight-hour workday,before nearly any other company in the

world. In 1917, they recommended a medical-services policy for Tata employees. The company

would be among the first worldwide to organise modern pension systems, workers'

compensation, maternity benefits, and profit-sharing plans.

Trusts created by Tata Group control 65.8% of company shares, so it can be said that about 66%

of the profits of Tata Group go to charity. The charitable trusts of Tata Group fund a variety of

projects, for example the Tata Swach and the TCS project. They founded and still support such

cherished institutions as the Indian Institute of Science, Tata Institute of Fundamental Research,

the National Centre for the Performing Arts and the Tata Memorial Hospital. Each Tata Group

company channels more than 4 percent of its operating income to the trusts and every generation

of Tata family members has left a larger portion of its profit to them.

After the Mumbai attacks, Salaries of then heavily attacked Taj Hotel employees were paid

despite the hotel being closed for reconstruction. About 1600 employees were provided food,

water, sanitation and first aid through employee outreach centres. Ratan Tata personally visited

families of all the employees that were affected. The employee's relatives were flown to Mumbai

from outside areas and were all accommodated for 3 weeks. Tata also covered compensation for

railway employees, police staff, and pedestrians. The market vendors and shop owners were

given care and assistance after the attacks. A psychiatric institution was established with the Tata

Group of Social Science to counsel those who were affected from the attacks and needed help.

Tata also granted the education of 46 children of the victims of the terrorist attacks.
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In 2013, the Tata group, through the Tata Relief Committee and the Himmotthan Society, an

associate organisation of the Sir Ratan Tata Trust, has been working in close collaboration with

the Uttarakhand government to provide relief to the impacted local communities in three districts

of the state. The relief activities, which include provision of food and household material, have

so far covered over 65 villages and 3,000 families. In the first phase of relief, the group expects

to reach over 100 villages. The Tata group also plans to implement long-term measures for the

economic, ecological and resource sustainability of the affected communities and areas. The

plan, currently under development, will be based on a baseline survey of impacted villages which

is being carried out by teams from the Centre for Disaster Management at the Tata Institute of

Social Sciences (TISS), Mumbai, in collaboration with local organisations and communities.

Tata Group Purpose of CSR

At the Tata Groupour purpose is to improve the quality of life of the communities we serve.

We do this through leadership in sectors of national economic significance, to which the group

brings a unique set of capabilities. This requires us to grow aggressively in focused area of

business.

Our heritageof returning to society what we earnevokes trust among consumers, employees,shareholders and the community. This heritage will be continuously enriched by formalizing the

high standards of behaviors expected from employees and companies.

The Tata name is a unique asset representing leadership with trust. Leveraging this asset to

enhance group synergy and becoming globally competitive is the route to sustained growth and

long-term success.


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Corporate Social Responsibility & Accountability Policy

Tata Steel believes that the primary purpose of a business is to improve the quality oflife of people.

Tata Steel shall volunteer its resources, to the extent it can reasonably afford, to sustainand improve healthy and prosperous environment and to improve the quality of life of

the employees and the communities it serves.

Tata Steel shall conduct its business ever mindful of its social accountability, respectingapplicable laws and with regard for human dignity.

Tata Steel shall positively impact and influence its partners in fostering a sense of socialcommitment for their stakeholders.


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TATA CSR Commitments

Signatory - UN Global Compact Founder Member - Global Business Coalition on AIDS Member -CII-Social Development Community Affairs Committee Adopted CII-UNDP Social Code Member - Corporate Roundtable on Environment & Sustainable Development

The Energy Research Institute ( TERI)

Member - Global Reporting Initiative Board Member -International Iron & Steel Institute Project Group on Sustainability indicator for

Steel.

CSRApproach

Millennium Development Goals

Eradicate extreme poverty and hunger Achieve universal primary education Promote gender equality and empower women Reduce child mortality & Improve maternal health Combat HIV/AIDS, malaria and other diseases Ensure environmental sustainability Develop a Global Partnership for Development

Aspirations of the Community

Perception of the Stakeholders


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Tata CSR Strategy

Empower communities by building various forms of capacities, skills, human and socialcapital.

Create & Measure the formation of Sustainable Livelihoods

Focus on Youth through Vocational Training, Inclusion & absorption across the supplychain as artisans, entrepreneurs and micro-enterprise.

Consciously deploy technology to help people. Synergize with the local area development plans.


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Date post:	03-Jun-2018
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Crs Aditya &Tata groups by Avi

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