A Community Partnership MARCH 2015

Community Partnerships

NATIONAL DIVISION ENCOMPASSING OUR CW/INDY AND CBS O & O PROPERTIES

UNDERSTANDS HOW TELLING THE STORY ABOUT CORPORATE SOCIAL RESPONSIBILITY INITIATIVES CAN POSITIVELY

INFLUENCE CONSUMERS, EMPLOYEES AND SHARE HOLDERS, ULTIMATELY IMPACTING YOUR BOTTOM LINE

.

PARTNERS WITH NON-PROFITS, GOVERNMENT, & PRIVATE SECTOR COMPANIES ON BEHAVIOR IMPACT &

CORPORATE SOCIAL RESPONSIBILITY PROGRAMS

LEVERAGES THE VOICE OF OUR MEDIA OUTLETS TO SERVICE ORGANIZATIONS WORKING TO IMPROVE

THE GREATER GOOD OF THE COMMUNITY

Crystal Geyser – The Differentiator

Of Americans want to hear about CSR Efforts but those

messages must be authentic and

clear**

Of consumers don’t think

companies are giving them

enough details about their

efforts, including the amounts

donated and the length of

promotions*

Of consumers would buy a

product with a social and/or

environmental benefit if given

the opportunity**

Americans say they are more likely to trust and would be more loyal to

companies that back causes**

88% 61% 88% 90%

Message Awareness Action Support

*When quality and price are equal Sources:2012 Edelman Good Purpose Study, 2010 Cone Cause Evolution Study

**Source: 2013 Cone Communications Social Impact Study

Spotlight on CSR CBS understands how telling the story about your Corporate Social Responsibility initiatives can positively influence consumers, employees and share holders - ultimately impacting your bottom line and strengthening your business. In fact, we’ve created an entire division dedicated to community.

Community Partnerships would like to help Crystal Geyser tell their CSR story and the remarkable impact that they are making with various community sponsorships.

KBCW will absorb the production of 1 :30 vignette showcasing your companies commitment to any of the following: • Reforestation efforts of American Forests• California Coastal Cleanup Day, the premier volunteer event focused on the country's marine environment• Crystal Geyser is the official water for the MS walks in the states of California and Florida• Partnerships with San Francisco's PIER 39 since 1990 by intimately linking our brand through our title

sponsorship of the Street Performer's Stage .

We will Interview your CEO, Doug MacLean to help convey their meaningful commitment to improving the local San Francisco Bay area and California. KBCW will work with Crystal Geyser to develop a message that will get the attention of consumers and will translate to admiration of the brand and goal of purchase.

AMERICAN FORESTS

MS Walks San Fran PIERCOASTAL CLEAN UP

CW What Matter Now

CW has developed an assortment of educational messages that address today’s important community issues. KPCW will develop a custom commercial targeting your demographic that will educate consumers on all the things recycled bottles can be used for, ultimately encouraging viewers to recycle! See sample script below.

Sample Script: “CW What Matters now is sponsored by Crystal Geyser. Did you know that plastic bottles can be recycled into several products, including rugs, swimming goggles, dog bowls, backpacks, skateboard wheels and ski jackets? And when made from recycled plastic, the nails and screws in plastic lumber hold better than wood for at least 50 years? Don’t forget to recycle, especially your water bottles and the caps too. CW What Matters Now is Sponsored by Crystal Geyser”

CASE STUDIES1) CW worked with Keurig Green Mountain, Americas leading

single-cup coffee brewing systems to communicate their water conservation efforts across the globe in 7 markets on our CBS owned, CW and Indy stations elevating the brands commitment to water.

2) Community Partnerships-SF, in combination with Whole Foods, partnered with the Bay Area Food Banks for a “Food For Bay Area Families” campaign over the holiday season.  CEOs from participating companies taped :30 call-for-donation spots that also challenged and invited other corporations to do the same.  Many of these companies used their sponsorship as a rallying cry for internal volunteerism, which were also highlighted in the spot, boosting company morale.  Additionally, a portion of the proceeds from each sponsorship was given directly to the Food Banks, some in on-air check presentations.   Knowing $1 contributed = $7 of food, in 2012, our inaugural campaign generated a record setting $1.4 million in cash donations.   In 2013 we increased that amount by 60%, raising over $2.23 million.  Though the official tally for 2014 has yet to be released, we know that cash donations were at least $3.62 million dollars, continuing our trend of record setting years!