Social Networking – Revolution of Communication

SOCIAL NETWORKING SITES

Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.

FAMOUS SOCIAL NETWORKING SITES

WAYS OF COMMUNICATION IN SNS

ORKUTChatOrkut MobileOrkut SMSOther Ways -Orkut promote

-Message

-Teasers

-Testimonials

HI5• Video

• Music

• Photo Albums

• Friend Circles

• Finding Friends

• Profile Design

FACEBOOK• Chat

• Messaging

• Wall

• News Feed

History of Social Network Sites

DO’S• Be very careful what you put online

• Do consider creating a personal web site, if you're unemployed.

• Do update your profile regularly

• Do join groups...selectively

• Do go on the offensive

DON’T’S• Don't list your blog on your resume

unless it's relevant

• Don't badmouth your current or previous employer

• Don't mention your job search if you're still employed

• Don't forget others can see your friends

SWOT OF SOCIAL NETWORKING

STRENGTHS

• Direct contact with audience.

• Allows for conversations.

• Cost-effective in the sense most of the platforms are free. They just demand time.

• It is a channel in continuous change and improvement

• Human factor: Your brand becomes more HUMAN

• Build strong, long term relationships through online social networking, at a faster pace than just relying on traditional face-to-face networking

WEAKNESS

• Ever-changing environment• Very personal• Effort vs. results• Consistency• Making up for mistakes

OPPORTUNITIES

• Reach out to certain groups that traditional media didn’t alow you to

• Talent coming your way effortless

• Developing a following/ audience that auto-nurtures itself

• Being present where stuff happens

THREATS

• Consumers DO judge• Spionage? • Besides trial and error• The giants are close• Heavy brand exposure • And happilly ever after? • How happy are your employees?

Social Networking, the “Third Place,” and the Evolution of

Communication

Communication is (Still) Changing

• More Shorter• Instant Messaging• Broadcast technologies • New environments like virtual worlds • Awareness of the movements

The Contexts of Online Communication

• Online communication channels.

• Type of technology

• Lack of nuance

The Internet is the Place

• New means of communication

• New places to communicate

• New avenues of interaction

New means of communication

• Skype or Yahoo!

• Internet calling

• Blogs

• Eg - Twitter

New places to communicate

• Social networking sites

• virtual environments

• World of Warcraft

• Youtube

New avenues of interaction

• Reduce the distance

• Incorporate modes of contact

• Communications much richer

The Future of Social Networks – Communication

• PLATFORM FOR SELF EXPRESSION

• VIDEO COMMUNICATION

• PORTALS OF NEXT GENERATION

Thank ‘U’