RETROSPECT 2015-16 Innovative Rural Business Hubs in Eastern India Strengthening Techno-culture in Agriculture Network of Agri Startups, Venture Financiers, and Incubators (NAVI) Food and Agriculture Policy Dialogue Building Global Partnerships in Agriculture and Food Processing Make In India and Export Promotion Swasth Bharat Sashakt Bharat Business4nutrition Food Safety and Quality - Building Capacity and Creating Awareness Inside Make in India and Export Promotion FACE Research / Projects Food Safety and Quality – Building Capacity and Creating Awareness New Initiatives Building Global Partnerships in Agriculture and Food Processing Food and Agriculture Policy Dialogue Surakshit Khadya TM Abhiyan
Transcript
RETROSPECT 2015-16Innovative Rural Business
Hubs in Eastern India
Strengthening Techno-culture in Agriculture
Network of Agri Startups,
Venture Financiers,
and Incubators (NAVI)
Food and Agriculture Policy Dialogue
Building Global Partnerships in Agriculture and Food Processing
Make In
India and
Export Promotion
Swasth Bharat Sashakt Bharat
Business4nutrition
Food Safety and Quality - Building Capacity and Creating Awareness
InsideMake in India and Export Promotion
FACE Research / Projects
Food Safety and Quality – Building Capacity and Creating Awareness
New Initiatives
Building Global Partnerships in Agriculture and Food Processing
Food and Agriculture Policy Dialogue
SurakshitKhadya
TMAbhiyan
Message from Hari S Bhartia, Co-Chairman and Founder Jubilant Bhartia Group
The CII - Jubilant Bhartia Food and Agriculture Centre of Excellence (FACE) has created a platform for active policy dialogue related to agriculture and food processing sectors, since its launch in December 2012. Through its integrated approach of action oriented programs, capacity building, and knowledge creation, it attempts to address issues spanning from the farm gate to the end consumer.
FACE in its effort to engage effectively on the ground and leverage partnerships has undertaken innovative agri-business models working directly with farmers in eastern India providing end-to-end solutions. Considering the space for innovation, and technology in moving the agricultural production frontier several notches up, the Network of Agri-Startups, Venture Capitalists and Incubators (NAVI), a new initiative undertaken by FACE aims at mobilizing new ideas and creating a match making platform.
As part of its capacity building initiative, the Food Safety and Quality (FSQ) vertical within FACE has been actively engaged in conducting assessments, building capacity, recognizing best practices of food business operators, food safety and quality professionals and other stakeholders. The team comprising of technical experts has been successful in expanding the dimension of activities and diversity in stakeholder engagement. Addressing the need to boost mass awareness about food safety and quality and help stakeholders improve practices, adopt right methods, FACE launched the Surakshit Khadya Abhiyan initiativein 2015 -a pan India food safety awareness campaign aimed towards sensitizing and building capacity of consumers, street vendors and industry.
TMNew Initiatives like Swasth Bharat Sashakt Bharat – Business4Nutrition was launched in August 2015, aimed towards creating a multi-stakeholder platform to dialogue on issues related to nutritional imbalance in India. The Centre will work towards strengthening policy advocacy, creating knowledge base, and undertaking projects on ground to improve nutritional outcomes of the people.
These activities have enabled FACE strengthen its footprint in the policy discussion on agriculture, food processing and food safety. In its continuous endeavor to work collaboratively with diverse stakeholders and reach out to the people who matter the most – farmers, food business operators, food vendors, consumers, among others, FACE is taking up new challenges and working its way through a collaborative multi stakeholder partnerships.
New initiatives like
Swasth Bharat
Sashakt Bharat –
Business4Nutrition,
a dedicated vertical to
work collaboratively
with industry, nutrition
experts, development
agencies and
Government to address
some of the pressing
challenges in the area
of access to improved
nutrition has been a
new direction for FACE.
The sector is rightly positioned to contribute to the ‘Make in India’ vision.
Agricultural growth is inextricably linked to overall economic growth. Currently, agriculture contributes to 17.4 per cent of India's GDP and engages 48.9 per cent of the total workforce. Hence it is imperative to ensure a robust agricultural sector by addressing existing policy anomalies, creating the right institutions and incentivizing investments. Keeping in view the focus on sustainable agriculture and improving the resilience of the sector, various issues along the agriculture value chain need to be addressed – ranging from food grain management, agricultural marketing, access to quality inputs (fertilizers, agrochemicals, etc), and farm mechanization, among others.
Making agriculture more technology and knowledge driven provides a unique opportunity to retain youth in the sector and making agriculture a remunerative enterprise for the farmers. In fact, there is a visible change in the agriculture landscape with increasing number of entrepreneurs, innovators venturing into this sector. Various technologies related to hydroponics, smart machinery, precision farming, and ICT solutions are being rapidly adopted across value chains and States. Access to right information, knowhow and farm practices will enable the farmers to benefit from higher returns per unit of land and water.
Food Processing is yet another sector that exhibits marked promise and potential, growing at an annual average growth rate of 8.4 per cent and contributing to 9 per cent of manufacturing GDP in 2014-15. In addition to the revenue and employment generating capacity within the food processing sector, it supports the agricultural sector in terms of growth and livelihood opportunities for the primary producers. The sector is rightly positioned to contribute to the 'Make in India' vision. With a sizeable and growing market for Indian foods, there is immense scope for expanding the export portfolio of processed and value added food items with the right mix of fiscal and market development incentives.
CII has been deeply committed to the development of the agriculture and food processing sectors. Both CII National Council on Agriculture and CII National Committee on Food Processing have taken up the responsibility of bringing together various stakeholders including central/State governments, policymakers, think-tanks, civil society, farmers and industry to deliberate and action on critical policy issues. CII has been actively engaged in the food and agriculture policy reform dialogue through high level meetings; consultations as well as visiting delegations to develop a common understanding of the issues and come up with actionable future plans. The CII - Jubilant Bhartia Food and Agriculture Centre of Excellence (FACE) through its evidence based research has been adding the much needed depth and value to policy advocacy and engaging on the ground through projects and programs to understand the issues and help address those and build capacity of various stakeholders.
Message from Chandrajit Banerjee, Director General CII
FACE NEWSLETTER 03
Presentation to Expert Group on Agri-Marketing Reforms February 3 2015
Ministry of Agriculture had constituted a Group of
Experts to study the Report of the Committee of
State Ministers in charge of Agricultural Marketing to
suggest an action plan for implementation of
marketing reforms since the Agricultural Produce
Marketing Committee (APMC) Act.
CII presented its recommendations to the Expert
Group led by Dr Ashok Gulati. The key
recommendations focused on issues which
would revive agricultural marketing. These were
specifically related to the APMC Act and Rules &
status of the model Act; license and fees; institutional
issues and barriers which were impeding private
sector investment.
The thrust of the current agriculture policy thinking
is towards making Indian agriculture sustainable,
productive and profitable for the farmers. This is
further reaffirmed with the Prime Minister’s Vision
of Doubling Farmers’ Income by 2022. To achieve
the same, issues related to technology, markets,
finance, and risk mitigation need to be addressed
strategically. Over time, private sector has been
playing an important role in the agricultural sector
in terms of investments in the value chain,
technology and innovation, markets, etc.
CII National Council on Agriculture has been
actively engaged in the policy dialogue related to
marketing, price policy, foodgrain management,
better allocation of subsidies, and strengthening
agricultural technology and innovation. During
2015-16, the Counci l through various
representations to the Government, industry
delegations, conferences and brainstorming
sessions with experts and think tanks have
brought several of these issues to the mainstream
dialogue. It has been a constant endeavour of the
members representing the agribusiness sector to
take forward the agenda of inclusive growth,
identify workable solutions to issues at hand, and
strengthen public private partnership. The
industry has been very forthcoming in working
with the Government both at the Central and State
levels to address issues which impact the growth
of the sector as well as the farmers.
CII has been actively involved in organizing
flagship events of the Government of India such
as Make in India, and Krishi Unnati in 2016
showcasing the achievements and opportunities
in food processing and agricultural sectors
respectively. CII mobilized industry participation
for a Consultation on Contract Farming of Pulses
in Africa, bringing together large number of
players who have been working in Africa to identify
opportunities for undertaking the same. Through
these efforts and other policy advocacy efforts, CII
has strengthened its position in the agriculture and
food policy dialogue and will continue to contribute
towards the same in the times to come.
Message from
S SivakumarChairman, CII National Council on AgricultureChief Executive – ABD, ITC Ltd
Food andAgriculturePolicyDialogue
FACE NEWSLETTER04
CII Agri Technology and Mechanization Summit 2015: Strengthening Techno-Culture in Agriculture | September 1 2015
Addressing the Inaugural Session, Shri Siraj Hussain,
Secretary, Department of Agriculture and Cooperation,
Ministry of Agriculture & Farmers' Welfare (MoA&FW),
GoI highlighted the role of customized, need based
technology for the small and marginal framers and
re-affirmed the commitment of the Government to
support new technologies. He also launched the Network
FACE organized the first CII Agri Technology and Mechanization Summit 2015: Strengthening Techno-Culture in Agriculture on September 1 2015 in New Delhi
of Agri-Startups, Venture Financiers and Incubators
(NAVI).
The Summit was addressed by Dr Daniel Chamovitz, Dean,
George S. Wise Faculty of Life Sciences, & Director, Manna
Center for Plant Biosciences, Tel Aviv University, Dr Vipin
Kumar, Chief Innovation Officer, National Innovation
Foundation, Dr David Bergvinson, Director General,
International Crop Research Institute for Semi-Arid Tropics
(ICRISAT) and Mr Salil Singhal, Co-Chair, CII National
Council on Agriculture, Chairman and Managing Director,
PI Industries. The Forum emphasized the need to ensure
that grass-root innovations are taken to fruition,
commercialization and successful uptake at the ground
level.
Meeting with Shri Siraj Hussain, Secretary, Department of Agriculture & cooperation, Ministry of Agriculture, GoIApril 1 2015
Members of CII National Council on Agriculture met Shri Siraj Hussain, Secretary, Department of Agriculture and
Co-operation, Ministry of Agriculture – GoI, on April 1 2015, to present CII recommendations on some key concern
areas focusing on the policy on agriculture markets, seed & biotechnology, edible oil & oilseeds, fertilizer, food
grain management, farm mechanization and pesticides. It was highlighted that policy reforms were required to
allow consolidation of land and aggregation of farmers to ensure economies of scale; make customized technology
available to suit the needs of small and marginal farmers; bring in subsidy rationalization; scale up value addition
and ensure direct farm to firm linkages. It was emphasized that with appropriate policy action, challenges faced
by Indian agriculture can be translated into opportunities resulting in inclusive growth.
The Consultation focused on understanding the
experience of industry players already working in the
agricultural sector in Africa. It provided a platform to
deliberate on the scope of doing contract farming of
pulses in Africa and the specific role of the private
players. The deliberations also helped in identifying the
issues that can be addressed by the Government at the
G2G level and create an enabling environment for doing
business. Several opportunities, challenges and
enabling factors were identified. It was observed that
there is a need for a Consortium led approach to build
necessary infrastructure, stream-line access to
financial resource, undertake skill and capacity building
of local farmers. In general, create an enabling
environment for contract farming on pulses. Ministry of
Agriculture & Farmers’ Welfare (MoA&FW) also invited
interested industry participants to share specific
proposal which can be then taken up for
implementation.
The deliberations were led and moderated by
Mr Sanjeev Asthana, Founder and Managing Partner at
Joint Secretary-Trade, Ministry of Agriculture and
Farmers’ Welfare, GoI delivered a Special Address on
the situation of severe demand supply gap in pulses, its
impact on skyrocketing prices and hence the need to
look at Africa to ensure long term supply of pulses at
affordable prices. Dr Rajesh Ranjan, Director (East and
Southern Africa), Ministry of External Affairs, GoI and
Mr Ajit B Chavan, Director (EP-Agri), Ministry of
Commerce and Industry, GoI delivered a Special
Address highlighting the role of the respective Ministries
in extending support to incentivize Indian investments in
Africa.
The Concluding Session was chaired by Shri Avinash
Kumar Srivastava, Special Secretary, Ministry of
Agriculture and Farmers’ Welfare, GoI. Senior
leadership from Mahindra and Mahindra, Tata
Chemicals, Shapoorji and Pallonji Group, Jain
Irrigations, Kirloskar Group, Olam Agro, IL&FS, Eicher,
among others participated in this Consultation.
CII Consultation on Exploring Feasibility of Contract Farming of Pulses in Africa January 20 2016
Left to right: Shri Akash Gupta (Under Secretary, MEA), Shri Ajit Chavan (Director, EP-Agri, MoC&I), Shri Sanjay Lohia (Joint Secretary-Trade, MoA&FW), Shri Avinash Kr Srivastava (Special Secretary, MoA&FW), Mr Sanjeev Asthana (Member, CII National Council on Agriculture and Founder & Managing Partner, I-Farm Venture Advisors Private Ltd)
FACE NEWSLETTER 05
CII ICRIER Roundtable on Making Indian Agriculture Sustainable,Productive and Profitable | September 15 2015
Dr Ashok Gulati, Infosys Chair Professor, Agriculture,
ICRIER, spoke on the need for rationalizing agricultural
subsidies and the need to undertake the right
investments in agri – infrastructure across the value
chain. Mr Sivakumar, Chairman CII National Council
on Agriculture and Group Head – Agri and IT
Businesses ITC Ltd, highlighted the need to make
agriculture more sustainable, productive and profitable
by optimal utilization of resources and making
technology accessible to farmers at affordable prices.
Dr Rajat Kathuria, Director and Chief Executive,
CII and the Indian Council for Research on
International Economic Relation (ICRIER)
jointly organized a Roundtable on Making
Indian Agriculture Sustainable, Productive
and Profitable on September 15 2015, in
New Delhi.
ICRIER mentioned that models akin to the direct cash
transfer being implemented for LPG and fuel subsidies
are also being developed for fertilizer subsidy that will
allow government to have more fiscal space to make the
much needed investments in agriculture. Mr Pravesh
Sharma, Managing Director, Small Farmers'
Agribusiness Consort ium (SFAC) presented
‘Panchsheel’ – 5 ideas highlighting the urgent need to
build scale, improve access to institutional credit,
promote land leasing at the state level, fast track
mechanization of farm operations and enhance
agriculture trade through creation of special agricultural
zones to address the current challenges faced by the
sector. Mr Michael J Frank, Member, Monsanto
Executive Team & Vice President, Global Business, in
his remarks emphasized there is a huge opportunity in
digitization of agriculture and using it for seamless
integration of the agri value chain to maximize
productivity, profitability and sustainability for farmers.
FACE NEWSLETTER06
Krishi Unnati Mela 19-21 March 2016
Approximately 1 lakh farmers from different parts of the country participated in the 3-day Krishi Unnati Mela, which hosted around 500 exhibitions stalls by public and private exhibitors and technical sessions on various current day farming techniques.
Indian agriculture has come a long way in achieving food &
nutritional security. Government support, access to
technology and markets and enterprising farmers have played
an important role in enabling India achieve a commendable
breakthrough in production of cereals and high value
commodities such as horticulture, livestock and fisheries.
India today ranks first in the world in production of milk, pulses
and jute, second in rice, wheat, sugarcane, groundnut,
vegetables, fruits and cotton; and is a leading producer of
spices and plantation crop, livestock, fisheries and poultry.
Krishi Unnati Mela 2016, organized with the joint efforts of
the Ministry of Agriculture and Farmers Welfare and ICAR-
IARI, with CII as the Strategic Partner, celebrated and
recognized this great contribution of Indian farmers to the
progress of Indian agriculture, from 19 – 21 March in IARI
Campus, PUSA, New Delhi.
Inaugurating the mega-event, Hon'ble Prime Minister, Shri
Narendra Modi called upon all stakeholders, including
farmers, States and the Union Government to resolve to
double farmers' income by 2022. Hon'ble Prime Minister said
that while this task may be challenging, there can be no doubt
that this is an objective worth aiming for. Hon'ble Prime
Minister elaborated on some of the recent initiatives of the
Government such as Soil Health Card Scheme, Pradhan
Mantri Krishi Sinchai Yojana (PMKSY) and Pradhan Mantri
Fasal Bima Yojana (PMFBY) and called upon farmers to take
full benefit of these schemes which have been launched for
welfare of the farming community.
Appreciating the initiative of National Agriculture Fair on such
a mega scale,Hon'ble Prime Minister said it is an effective
outreach and training effort to communicate and demonstrate
new technologies and innovations directly to farmers.Hon'ble
Prime Minister launched 'Kisan Suvidha' a mobile app aimed
at providing information to farmers on weather, market prices,
farm machinery as well as identification and management of
crop pest and diseases.
Shri Radha Mohan Singh, Union Agriculture and Farmers'
Welfare Minister highlighted major features of the National
Agriculture Fair and also appreciated Hon'ble Prime Minister
for his keen interest, dedication and involvement in farmers'
welfare. Launching 'Pusa Krishi', another mobile app for
farmers, Hon'ble Minister said “the app will work towards
fulfilling the call of Hon'ble Prime Minister of India for taking
technology from 'Lab to Land'”. The app will provide farmers
with information related to new varieties of crops, resource
conserving cultivation practices as well as farm machinery
and implements which will finally help augment net returns to
the farmers.
Speaking at the valedictory session, Shri Chandrajit Banerjee,
Director General, CII said “CII recognizes agriculture as a key
driver of Indian economy and has established its Food &
Agriculture Center of Excellence to contribute to the growth of
the agriculture and food sector. The center has been working
very closely with the farmers in particular to facilitate
knowledge transfer and its adoption”. He also said that in
today's demand led value chains, private sector investment in
R&D, and innovation plays a key role and complements the
public research system. With this background, CII has
launched many private sector driven initiatives like Network of
Agri-entrepreneurs, Venture Capitalists and Incubators
(NAVI); Rural Business Hubs project in Bihar and West
Bengal; training of farmers on Good Agricultural practices
(GAP), etc.
One of the key attractions of the Meal was bringing together
around 500 exhibitors to showcase high yielding seeds and
planting material of agricultural and horticultural crops; agro
agriculture & agro industry and poultry. A key outcome of
the discussion was the suggestion to constitute a Joint
Working Group of Industry from both India and
Lebanon to take forward the discussions on enhancing
cooperation in the area of agriculture and allied sectors.
Delegation from Lebanon February 5 2015
Delegation to IsraelApril 27 – May 2 2015
An Interactive Session with USFDA was held in New Delhi
on March 24 2015, with an objective to exchange and
understand the technical information between India and the
US on food regulatory issues, that would help step up and
facilitate bilateral trade.
The US team was represented by Mr. Michael R. Taylor, J.D,
Deputy Commissioner for Foods & Veterinary Medicine,
USFDA, and Mr. Howard R. Sklamberg, J.D, Deputy
Commissioner for Global Regulatory Operations and Policy,
USFDA. Indian industry was led by Mr. Vivek Bharati,
Chairman, CII Task Force on Food Regulatory Affairs &
Executive Director PepsiCo India Holding Pvt. Ltd, along with
Ms. Padmaparna Dasgupta, Head – Regulatory affairs, GSK
and Ms Meetu Kapur, Executive Director, FACE. The interaction
enabled the Indian participants to share perspective on the
challenges and opportunities on food safety with the FDA and
learn how FDA is implementing a preventive regulatory strategy
to enhance food safety.
Interactive session withUSFDA March 24 2015
Coinciding with Agritech Israel 2015, CII led a high level
business delegation to Israel from April 27, 2015 –May 2,
2015. A Roundtable on India-Israel Colloquium on “Food
Security” was held on April 4, 2015.
Given the Israeli expertise, focus of discussion was on
increasing collaboration between India and Israel in the fields
of precision agriculture, food processing and packaging. The
delegation visited Israel’s Agricultural Research Organisation
(ARO) – Volcani Centre which houses specialized institutes
responsible for plant sciences, animal sciences, plant
protection, soil, water and environmental sciences, agricultural
engineering, and postharvest and food sciences. Visits were
also organized to companies like Enzymotec, Rahan
Meristem, Eshet Eilon Industries, and StePac. It was decided
that a taskforce comprising of CII, TAU (Manna Center),
Volcani, and Shenkar will be set up. The taskforce will focus
on establishing further Centers of Excellence in India with
particular focus on specific crops (pomegranate, mango,
apple); post-harvest and packaging technology and new
technologies which could be made applicable throughout the
agri value chain.
FACE NEWSLETTER 07
Make in Indiaand ExportPromotion
Brainstorming session on PromotingExport of Value Added Productsfrom India | March 12 2015
CII with support from the Ministry of Food Processing Industries
organized the Food Conclave 2015 in New Delhi, on May 12
2015. The theme for the conclave was India: The Food Factory to
the World. Aligned to the Make in India campaign, the Food
Conclave was an attempt to focus on how agriculture and food
processing can play a vital role in offsetting any inflationary
pressures on the economy and focus on ways to promote ‘Brand
India’ by identifying key enablers.
The conclave was inaugurated by Ms Harsimrat Kaur Badal,
Honorable Minister, Ministry of Food Processing Industries. In her
remarks, she highlighted the critical role played by the processed
food sector in reducing wastage, uplifting the state of the farmers
and ensuring employment to the youth. Coinciding with the
conclave, a CII-Rabo report on “Importance of Food Processing
Sector in India” was released. The Conclave was also addressed
by Ms Sadhvi Niranjana Jyoti, Union Minister of State, Ministry of
Food Processing Industries, GoI who emphasized that the
Ministry of Agriculture and Ministry of Food Processing Industries
are critically linked and there is a need for mutual support to
create an enabling environment for the agri and processed
food sectors.
CII and Agricultural and Processed Food Products
Export Development Authority (APEDA) organized a
Brainstorming Session on Promoting Export of Value
Added Products from India, on 12th March 2015. Given
that agricultural exports from India is on the rise, the
discussion focused on: identifying strategies needed to
give a further impetus to exports of processed food
products; identifying areas that need enhanced
support in addition to the existing Government schemes
to promote exports; and deliberating on issues that
continue to impede exports.
Two key outcomes of the deliberation were
the announcement of:
I) taskforce with an objective to work on enhancing
India’s competitiveness in agro / processed food
products and
II) of a Special Purpose Vehicle (SPV) in Public Private
Partnership (PPP) mode for Indian Agri and Processed
food branding over the next three years.
FACE NEWSLETTER08
CII Food Conclave:The Food Factory to the WorldMay 12 2015
CII - Jubilant Bhartia Food and Agriculture Centre of
Excellence (FACE) in collaboration with Department of
Horticulture, Government of Andhra Pradesh has
initiated a project on Strengthening Post-Harvest Value
Chain Management for Development of Mango Industry
in Andhra Pradesh. This project aims to catalyze
investments in post-harvest cold infrastructure and
create brand value for mangoes from Andhra Pradesh.
It also aims to provide a platform for buyers and sellers
to come together to chalk a way forward for sustainable
production of processed mango and build capacity of
farmers and processors on new technologies and
practices. The project is the outcome of several studies
initiated by the CII Cold Chain taskforce.
The Project Initiation Workshop was organized in Hotel
Fortune Grand Ridge in Tirupati on 7 November 2015.
Mr. Chiranjeevi Chowdary, IFS, Commissioner & Ex
Officio Secretary Horticulture, Government of Andhra
Pradesh, Mr. Vijaya Naidu Galla, Chairman,
Manufacturing Panel, CII AP State Council and
Managing Director, Mangal Industries Ltd., Mr. B
Thiagarajan, Chairman, National Committee on State
Level Coordination for Agriculture and Food Processing
& Executive Director & President, Blue Star Limited
among others were present.
Some of the challenges identified were low mango
productivity in the state, water scarcity in mango
processing industry belt, high electricity costs adding to
operational costs, scarcity of labor and high labor costs,
40-60 per cent post-harvest wastages, use of carbide
for ripening, high bank interest rates making it difficult
for processing industries to modernize their equipment,
high excise and import duty for goods manufactured in
India thus limiting export to EU countries. It was
suggested that we create an institutional mechanism to
address the whole gamut of issues faced by sector in a
programmatic format. Three Working Groups on
Production, Post-harvest and Marketing have been
suggested to work on these issues and build an
actionable roadmap.
Inaugurating a Seminar on 'Opportunities in the Food Processing Sector' at MAKE IN INDIA WEEK, on 17th February 2016 at Mumbai, Hon'ble Union Minister Food Processing Industries Smt. Harsimrat Kaur Badal, announced that she is requesting the opening up of FDI in Multi Brand Food Retail but only of food that is produced in India by the Indian farmers and food products that are manufactured by the manufacturers in India.
Hon'ble Minister signalled that government wants all stakeholders on board before announcement of this change in policy and the response of stakeholders is quite overwhelming. She said that it would be a major step towards modernizing of old kirana into modern food retail and providing fair remuneration to farmers.
Outlining the priorities for the Food Processing Ministry, the Minister advocated India to have a comprehensive Food Policy. She declared that India should have regulatory mechanism in India is moving from licence regime to registration regime for seamless hassle free production of food products and in line with this, thousands of new ingredient standards have been notified by FSSAI. She assured the investors that the government is fully committed to providing an environment that is smooth, transparent and easy for investors wanting to start an enterprise in India. The Hon'ble Minister called upon the industry to make optimum use of vast opportunities available in this sector for the benefit of masses across the world as well as India, “as the time to invest and Make in India is NOW”.
The seminar was addressed Mr. Avinash K Srivastava, Secretary, Ministry of Food processing Industries and Mr. Parag Gupta, Joint Secretary, Ministry of Food processing Industries from Government of India.
During the interaction Chairman, CII National committee on Food Processing, Mr. Piruz Khambatta, discussed in detail the focus areas and India's Position to be food hub that committee intends to undertake.
Eminent speakers from Industry and Academia addressed the gathering on investment opportunities in Food Processing sector, like Dr. Ajit Kumar, Vice Chancellor, National Institute of Food Processing technology and entrepreneurship Management, Mr. Sanjeev Puri, Executive Director, ITC, Mr. P. Ravichandran, President Danfoss Industries to name a few.
Industries like Danone India, KRBL Ltd, Boch Packaging India, Yes Bank are some of the companies that presented their views on investments in India. The seminar witnessed the active participation of around 300 officers of top Food Processing Companies, government organization, state government representative from all four regions of the country.
Strengthening Post-HarvestValue Chain Management for Development of Mango Industry in Andhra Pradesh: Project Initiation WorkshopNovember 7 2015, Tirupati
This project aims to catalyze investments in post-
harvest cold infrastructure and create brand
value for mangoes from Andhra Pradesh.
FACE NEWSLETTER 09
India a resilient food economy and the Food Factory of the World February 17 2016
FACE and the United States Agency for International
Development (USAID) are project partners. The
project was implemented by FACE in partnership
with Sahaj e-Village and Keventer Agro Limited
in West Bengal, and Kaushalaya Foundation in
Bihar
• Agri-Business Centers (Rural Business Hubs)
operationalized, have bank account and input
(seed, fertilizer and crop protection) license
• Membership of 5000 farmers through 4 FPOs
• 44 demonstration plots
• Advisory services to farmers for soil testing,
crop protection and weather information
• Input supply tie-ups with 20 companies
benefitted 1243 farmer members
• Tie-ups with Knids Green Pvt Ltd- wholesellers
in Bihar Sharif and Patna mandi
• Transaction of input and output worth Rs 8.6
lakhs by FPCs
• Share Capital worth Rs 2.5 lakhs contributed by
more than 3000 farmers
Innovative Rural Business Hubs in Eastern IndiaPROJECT
• More than 3000 farmers mobilized
• Around 900 farmers adopted the tissue culture technology
• Demonstration of G9 variety bananas in 6 demonstration sites managed by Agri-experts and Scientists
• 6 Rural Business Hubs activated
• Best quality agri inputs worth more than INR 9 lakhs traded through RBHs
• 110 formal training sessions conducted for more than 2500 farmers and Village Level Entrepreneurs (VLEs) to build awareness and entrepreneurship development
PARTNERSSTATUSMarch 2015
OUTCOMES
WEST BENGAL
BIHAR
FACE NEWSLETTER10
FACEResearchStudies andProjects
• National and state level advocacy forums were organized with workshops/high level meetings in Mumbai, Bangalore and Lucknow to advocate the merits of fortification of staple foods
• One-on-one meetings with industry players engaged in the edible oil sector were conducted to understand the current strategy towards undertaking edible oil fortification
• A consumer awareness campaign was undertaken in partnership with consumer organization (VOICE)
• Over 21 workshops with consumers were organized across cities with involvement of the print and social media. 1300 direct contacts and 4500 indirect contacts have been established through this process
• A Documentary titled: A Conscious Choice was prepared featuring fortification as a vehicle to curtail malnutrition
• A strong Facebook community with 800+ likes and a follower base of 2.4k+, was generated creating a potential reach of 4 lakhs
• Manuals on Quality Assurance (QA) and Quality Control (QC) protocols for fortification were developed for adoption by SMEs and other companies planning to fortify their food products
• Create an enabling environment for the edible oil Industry to voluntarily fortify edible oils with vitamin A and D sold through commercial channels
• Facilitate and convene technical and policy forums to review the regulatory and policy framework around edible oil fortification in the country
• Create awareness about vitamin A and D deficiencies and benefits of fortification among stakeholders
OBJECTIVE
ACTIVITIES
• Food fortification should be voluntary and not mandatory, as voluntary fortification will help build competitive differentiation as a business strategy
• Creation of standards and protocols on oil fortification is required to determine the minimum dosage of micronutrients in edible oil as the vitamin stability varies across oils
• To differentiate fortified from non-fortified foods, a logo can be used which can be identified and understood by all
• Need to create consumer awareness through campaigns conducted by expert agencies working closely with consumers, engaging Government, policymakers, nutrition experts and think-tanks. This will catalyze confidence building and addressing questions related to the benefits of fortified foods
LEARNINGS
National Edible Oil Fortification ProjectPROJECT
FACE undertook the project in partnership with Global Alliance for Improved Nutrition (GAIN). A National Alliance on Edible Oil Fortification was created comprising of leadership from Cargill, Ruchi Soya, Marico, Bunge, Mother Dairy, among others
Distinguished speakers at the forum included: Mr. Bhanu Pratap Sharma, Secretary, Ministry of Health & Family Welfare,
Mr. Jagdish Prasad Meena, Additional Secretary, Ministry of Food Processing Industries, Dr V Prakash Distinguished Scientist of CSIR – India
& Hon. Director of Research, Innovation and Development, at JSS–MVP & Chair, Scientific Panel on Nutraceuticals, Nutritionals, Functional
Foods and Dietary Supplements, FSSAI, Govt. of India – Dr. Mathew T. Thomas, Director, USFDA – India Office, Mr. Dean Rugnetta, Deputy
Director, USFDA - India Office, Mr Patrik Jonasson, Director – Public Policy International, GS1 and Mr. John Figgins, Technical Specialist for
Food, BRC Global Standards were other eminent speakers present at the forum.
More than 200 Food Safety & Quality professionals and more than 50 speakers of national and international repute gathered for the Annual
Flagship event supported by Industry partners to different ways of improving Food Safety and Quality in the Food Chain.
CII National Food Safety Awards 2015 were presented to Food Business Operators for Excellence in Food Safety Practices at the special
Awards event during the Summit.
FACE as a part of its capacity building initiative organized the 10th National Food Safety and Quality Summit on December 1-2 2015 in New Delhi on “Integrating Global Perspectives on Food Safety and Quality for Enhanced Consumer Safety”.
10th CII National Food Safety and Quality Summit and 5th CII National Food Safety Awards 2015December 1-2 2015
Food Safety Study Delegation from NepalSeptember 20- October 1 2015
14 delegates headed by Director General of the Department of Food Technology and Quality Control, Kathmandu, Mr. Sanjeev Kumar Karn, together with representatives from the Ministry of Agricultural Development (MoAD), Department of Food Technology and Quality Control (DFTQC), Department of Livestock Services, Department of Agriculture, Ministry of Commerce and Supplies, consumer associations and private sector organizations (FNCCI and FNCSI) comprised the delegation.
The tour started with an Orientation Programme at CII followed by meetings with FSSAI officials in Delhi, FSSAI State Offices at Chennai and Kolkata, Export Inspection Council (EIC) in Delhi and Export Inspection Agencies (EIA) at Chennai and Kolkata.
The study tour also included training programmes and visits to food companies (Chennai and Kolkata), airport cargo terminals (Delhi) and Port Trust (Kolkata). The tour was successfully completed and helped the delegation to gain an overview of functions and the structure of the food safety framework in India which would be useful for the development of Food Safety Policy and Food Regulations of Nepal.
Delegates on a study tour on
"Formulation and Introduction
of New Food Safety Policy
Regulations and Mandatory
Standards" from Nepal visited
I n d i a f r o m S e p t e m b e r
20- October 01, 2015.
The study tour was the part
o f the ongo ing USAID
sponsored Government of
Nepal - IFPRI project on Policy
Reform Initiative in Nepal.
The tour was organized by
FACE.
FACE NEWSLETTER 13
In order to strengthen technology adoption at the field level, adopt right solutions and reach target areas, connecting technology developers, users and intermediate entities is critical. FACE announced a Network of Agri-startups, Venture Financiers and Incubators (NAVI) as a new initiative on September 1 2015.
Network of Agri-Startups, Venture Financiers and Incubators (NAVI)
NAVI will provide an opportunity for:
• Agri-startups to pitch and present their ideas
• Venture financers to pick up ideas for financing and helping build start ups
• Incubators to provide a platform for take off
TMSwasth Bharat Sashakth Bharat Business4Nutrition | August 25 2015
FACE in partnership with the Global Alliance for Improved Nutrition (GAIN) organized a National Consultation on Nutrition “Business Models for Securing Nutritional Outcomes” under
TM‘Swasth Bharat Sashakt Bharat ’ Campaign on August 25 2015 in New Delhi. Addressing the Inaugural Session, Chief Guest, Mr T Nandakumar, Chairman, NDDB, said that the infrastructure and systems were already in place to tackle the nutritional challenge; what is needed is a stronger operating mechanism to address the delivery deficit. Mr Salil Singhal, Co Chairman CII National Council on Agriculture and CMD, PI Industries Limited highlighted the need for measurable parameters to monitor impact of programs like National Food Security Mission, National Rural Health Mission etc on nutritional security. Dr R B Singh, Past President, NAAS, Mr Shyam Khadka, FAO Representative in India, Dr T Longvah, Director in charge, NIN, Mr Jan Delbaere, Deputy Country Director, World Food Program and Dr Purvi Mehta Bhatt, Senior Advisor and Head of Agriculture, South Asia, (BMGF) also addressed the session. A panel discussion ‘Business for strengthening nutrition security’ chaired by Ms Vinita Bali, Chair, Board of Directors, GAIN, highlighted the efforts of private sector companies like Cargill, DSM, Mother Dairy and Ruchi Soya in the arena of ensuring greater availability of nutritional foods and contributing towards improving nutritional outcomes.
NewInitiatives
One of the key outcomes of the Consultation was the Launch of a Resource Centre within FACE that supports Business4Nutrition, reaffirming business commitment to nutrition. The resource center will help address the challenge of nutrition imbalance (malnutrition & obesity) through initiatives related to fortification of staples food (milk, eggs, fruits and vegetables), expanding the basket of nutrition rich high value food products, strengthening agri-nutrition linkage (bio-fortification, etc) and creating consumer awareness about healthy and nutritious food and its relevance in the context of public health and nutrition.
FACE NEWSLETTER14
Interactive Session with Ms Ertharin Cousin Executive Director World Food Program January 12 2016
Left to right: Meetu Kapur, Executive Director, Food and Agriculture, CII, Mr Salil Singhal, Co-Chairman, CII National Council on Agriculture, Chairman and Managing Director, PI Industries, Ms Ertharin Cousin, Executive Director, World Food Program, Mr Manoj Juneja, Assistant Executive Director & Chief Financial Officer, World Food Program, Ms Vinita Bali, Chairperson, Board of Directors, Global Alliance for Improved Nutrition (GAIN)
The Sustainable Development Goals (SDGs) focus on
ending hunger and improving access to nutrition and
considering a revitalized global partnership to achieve the
same is most topical and timely. In the global partnership
approach, the role of private sector has been well recognized
and considered as an effective means to mobilize resources,
expertize and technical strength to achieve the SDGs. In
addition to food, agriculture also plays an important role in
achieving food and nutrition security through different
pathways, notably, enhanced livelihood and income security
and expanding the bio-fortified crop basket. CII has been
working closely with food and agribusiness players on taking
forward the agenda of achieving food security and improved
nutrition and engaging actively in policy dialogue with various
stakeholders.
An Interactive Session with Ms Ertharin Cousin, Executive
Director, World Food Program on Achieving Food Security
and Improved Nutrition: Role of Private Sector Partnership
was held on 12th January 2016 in New Delhi. The Session
was chaired by Mr Salil Singhal, Co-Chairman, CII National
Council on Agriculture, Chairman and Managing Director, PI
Industries. He emphasized on the need to look at
partnerships that will allow the private sector to engage
effectively and that CII will take this agenda forward.
Ms Vinita Bali, Chairperson, Board of Directors, Global
Alliance for Improved Nutrition (GAIN) highlighted the need
for strengthening policy advocacy around nutrition security
and generating evidence to create awareness. The Session
was attended by senior leadership and experts from the food
and nutrition business.
The issue of Nutrition Security is extremely important in the
context of India which despite robust economic growth, large
scale public intervention faces the challenge of malnutrition
and obesity. Particularly, children and women are seen to be
most vulnerable to poor nutritional and health outcomes.
About 39 percent of children under 5 are stunted in India
(according to the Rapid Survey on children 2013-14,
MoWCD). Given the significant challenge confronting India
in terms of malnutrition and under-nutrition, a three way
approach to address the same was suggested. First, the
private sector to start working in areas which they can
undertake on their own; second, collaborate and work in
partnership with the Government; and third, Government to
lead the way in the areas which are beyond the scope of
private intervention, particularly, the social safety net
programs.
There is immense scope of large scale fortification to reach
the required micronutrients to the people and address health
issues as observed in the case of Salt Iodization Program in
India. It is a perfect example of private public partnership to
generate evidence of the benefits of salt iodization, ensure
value chains are compliant and undertake large scale
fortification. Similar efforts need to be extended to scale up
fortification of staples such as edible oil, rice, flour and dairy.
Key to achieving the Zero Hunger Challenge will require the
private sector to work with the Government, Universities,
research community and be part of the advocacy that is
driven by data, evidence and outcomes. It is in the interest of
business to partner with other stakeholders to achieve the
goal. There is a shareholder value for business engaging and
partnering in such efforts. Also, engagement of international
agencies like World Food Programme can help create an
ecosystem that is more credible and capable of delivering on
these large scale issues. This will also help add scale to the
contributions made by the private sector and attract more
players into the mix.
FACE NEWSLETTER 15
Focussed Food Safety Advocacy Programs were organized in 2015-16
• Food Safety Quiz competitions in Kolkata, Lucknow
and Jamshedpur
• Flash Mob Activity on Handwashing and Pest
Control in Bangalore
• Thematic Poster & Photography Competitions in
Kolkata, Bangalore, Jamshedpur, Pune
• Sit and Draw Contests for School students in Delhi,
Lucknow, Kolkata, Bangalore, Jamshedpur, Pune
• Inter- college Skit Competition in Kolkata
• Short Speech Contest for Senior Citizens on
Domestic Food Safety in Kolkata
The Interactive programs conducted before / during the Walkathons were:
The Consumer Connect
FACE NEWSLETTER16
Aligned to “Jago Grahak Jago”, a Consumer Welfare movement and the Swachh Bharat
Abhiyan for its commitment to cleanliness, Confederation of Indian Industry (CII)
supported by National Industry Partner Cargill India and in association with multi-
stakeholder National partners like Consumer Body VOICE and National Association of TMStreet Vendors of India (NASVI) has ushered in the Surakshit Khadya Abhiyan during
2015. The Pan India Campaign was launched by the Hon'ble Minister of Consumer Affairs,
Food & Public Distribution, Shri Ram Vilas Paswan at Krishi Bhawan on 21st July 2015.
TMSurakshit Khadya Abhiyan is a National Awareness Campaign to Strengthen Food
Safety in the country by sensitizing stakeholders and enhancing capacity building on
safe food practices and system standards.
• Safe Food Walkathons in Delhi, Lucknow, Kolkata,
Bangalore, Jamshedpur, Pune to sensitise general
consumers on the importance of Food safety.
• Street Plays on Good Hygiene Practices, How to read
labels, Expiry dates, Storage Conditions in all
Walkathon cities.
• Distribution of Food Safety Booklets and Guidelines to
educate students community and housewives on how
to mitigate food safety risks in our day to day life in
Lucknow, Kolkata, Jamshedpur and Pune
• Consumer&Volunteer Training in Delhi for creating a
cascading model for dissemination of food safety
among micro scale food business operators
• Dissemination of Food Safety messages through
Hoardings in Walkathons cities for the general population
FACE NEWSLETTER 17
15 States
Tamil Nadu
Karnataka
Punjab
UP
Maharashtra
Andhra Pradesh
Telengana
Gujarat,
West Bengal
Jharkhand
Bihar
Assam
Mizoram
Kerala
Meghalaya
6 Fruits and 8 Vegetables
Banana
Pomegranate
Papaya
Pineapple
Ground Nuts
Mangoes
Okra
Drumsticks
Green Chilies
Brinjals
Bitter Gourd
Curry Leaves
Betel Leaves
Rose Onion
Consumers and Food Processing units are dependent on Primary producers for safe fruits and vegetables which are
fresh, devoid of plant diseases & extraneous matter and within acceptable chemical residue levels . It is thus imperative
that farmers be assisted to integrate Food Safety in their daily agricultural practices .To achieve the purpose, Training for
Farmers on Good Agricultural Practices are being organized across the country in local languages in partnership
with APEDA, State Government and Agricultural Universities. These programs are aimed at impacting more than
2000 Farmers through 32 clusters in 15 states.
The Primary Producer Connect
FACE NEWSLETTER18
The Street Food ConnectStreet Food of India offers a multi cuisine variety with unique flavors which are convenient and at affordable cost. To
upgrade safety of Street Vended Foods, Training of Food Vendors we reorganised in Kolkata and Jamshedpur . Further,
to connect with the youth on Food Safety capacity building, 120 Student Volunteers have been trained who in turn would
be able to train the micro scale food business operators. Additionally, to motivate street food vendors towards having
best safe food practices, the annual CII Food Safety Award has been extended to Street Food Vendors as well.
The Industry Connect
• 4th Batch of IIT-FACE Certified Training Program
• Internal Auditor Training Programs on FSSC 22000 and ISO 22000
• Workshop on Integrated Management Systems
• CII Food Safety Assessor Training Programs in Delhi, Chennai, Bangalore, Mumbai
• Sector Specific GMP, GHP, GAP, HACCP Programs
•
• Tea, Coffee, Spices
• Fruits & Vegetables
• Hotels, Restaurants & Catering
Ready to Eat
Sectors Covered
The Industry connect of Surakshit Khadya Abhiyan is established through a number of workshops and training
programs like:
Way Forward with Food Safety Advocacy Programs: Surakshit Khadya Abhiyan 2016-17
• Develop Suppliers of Small and Medium Food Businesses to deliver Sustainable Food Safety & Quality
• Strengthen Food Safety in segments like Self Help Groups related to Food Businesses and Micro scale Food
Business Operators
• Host Industry Visits for Sharing Best Practices with Consumers and Industry
• Train Primary Producers on Good Agricultural Practices for creating awareness on Maximum Residue limits and
Food Safety Risk Mitigation Practices
• Organize Food Safety Awareness campaigns, for consumers, leveraging Social Media
FACE NEWSLETTER 19
•
• Dairy ,Confectionary
• Primary Production
• Warehousing
Bakery, Meat & Poultry
The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, Government, and civil society, through advisory and consultative processes.
CII is a non-government, not-for-profit, industry-led and industry-managed organization, playing a proactive role in India's development process. Founded in 1895, India's premier business association has over 8000 members, from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 200,000 enterprises from around 240 national and regional sectoral industry bodies.
CII charts change by working closely with Government on policy issues, interfacing with thought leaders, and enhancing efficiency, competitiveness and business opportunities for industry through a range of specialized services and strategic global linkages. It also provides a platform for consensus-building and networking on key issues.
Extending its agenda beyond business, CII assists industry to identify and execute corporate citizenship programmes. Partnerships with civil society organizations carry forward corporate initiatives for integrated and inclusive development across diverse domains including affirmative action, healthcare, education, livelihood, diversity management, skill development, empowerment of women, and water, to name a few.
The CII theme for 2016-17, Building National Competitiveness, emphasizes Industry’s role in partner ing Government to accelerate competitiveness across sectors, with sustained global competitiveness as the goal. The focus is on six key enablers: Human Development; Corporate Integrity and Good Citizenship; Ease of Doing Business; Innovation and Technical Capability; Sustainability; and Integration with the World.
With 66 offices, including 9 Centres of Excellence, in India, and 9 overseas offices in Australia, Bahrain, China, Egypt, France, Germany, Singapore, UK, and USA, as well as institutional partnerships with 320 counterpart organizations in 106 countries, CII serves as a reference point for Indian industry and the international business community.
FACE is CII’s Centre of Excellence dedicated to
building efficiencies across the agricultural value
chain from farm to fork.
FACE is charged with the mission of improving
competitiveness of India’ agriculture and food sector
by catalyzing innovation, building capacity and
enhancing productivity across the value chain. FACE
works with farmers, companies, development
institutions and the government to
• Improve on and off-farm productivity through
the dissemination of best practices and
technological innovation
• Invest in capacity building initiatives and skill
development for supply chain participants
across the value chain
• Strengthen linkages across the value chain
through market access initiatives, thereby
reducing losses and increasing farmer incomes
FACE’s service portfolio comprises commodity
specific value chain assessments and supply chain
advisory services for food and agri businesses,
training and consulting services in the area of food
safety, and sectoral research across different market
segments. FACE also works on projects in PPP
mode, to develop business models that are scalable
and replicable across geographies.
For further information, contact:
Meetu KapurExecutive Director
CII - Jubilant Bhartia Food and Agriculture Centre of Excellence
