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Student Engagement:
G e r a l d T a n gA s s o c i a t e D i r e c t o rS T A R R C a r e e r D e v e l o p m e n t C e n t e r
C S A C 1 6
Connecting with Today'sStudents on Social Media
i m a g e c r e d i t : B a r u c h l e x c o n
01Who are they?Class of 2020.
Today's agenda
02Why do we want toconnect withstudents?
03How do we connectwith them via socialmedia?
04Future trends and bestpractices.
STARR Career Development Center
Purpose of social media?
Image Credit: Google
Class of 2020
Image Credit: Baruch Undergraduate Admissions
Class of 2019- G o o g l e h a s a l w a y s b e e n t h e r e , i n i t s f o u n d i n g w o r d s , “ t oo r g a n i z e t h e w o r l d ' s i n f o r m a t i o n a n d m a k e i t u n i v e r s a l l ya c c e s s i b l e . ”
- E m a i l h a s b e c o m e t h e n e w “ f o r m a l ” c o m m u n i c a t i o n , w h i l et e x t s a n d t w e e t s r e m a i n e n c l a v e s f o r t h e c a s u a l .
- T h e y h a v e g r o w n u p t r e a t i n g W i - F i a s a n e n t i t l e m e n t .
- C e l l p h o n e s h a v e b e c o m e s o u b i q u i t o u s i n c l a s s t h a tt e a c h e r s d o n ’ t k n o w w h i c h s t u d e n t s a r e u s i n g t h e m t o t a k en o t e s a n d w h i c h o n e s a r e p l a n n i n g a p a r t y .
- T h e i r p a r e n t s h a v e g o n e f r o m e n c o u r a g i n g t h e m t o u s e t h eI n t e r n e t t o b e g g i n g t h e m t o g e t o f f i t .
Source: Class of 2019 Mindset list by Beloit College (2015) https://www.beloit.edu/mindset/2019/
What aboutClass of 2020?
- Exposure to social networks
- Have multiple devices (i-nation)
- Friendster, Myspace, Youtube, Facebook, Twitter, Instagram, Pinterest, Snapchat, Tumblr, Blogs
- "Google Nation"
- Already have established social profiles
What about CUNY students?
Image credit: Ocean City HS Graduation
Why do we want to connect with our students?
Too busyto ask
they don't know what they don't
know
This is how we canpromote our programs
image credit: CUNY Service Corp
How do we connect with our students viasocial media?
Image credit: CUNY COSA
Our Role:- Educate them on professional etiquette.- Help to redefine their stories/identity.- Play the mentor role!
How?- In their space.- Understand why they are there.- Understand how they are using these channels.- Have an authentic voice!- Have a strategy!- Be open to change.- Content-driven, demonstrate values.
Don't forget some of the traditional marketing efforts
Emails
Flyers
Word of mouth/Referrals
Partners across campus
Future Trends
- Video, Live Video- Snapchat, Periscope (Express their storiesbeyond images, YoutubeStars)
- Tailored content (Make it relevant to themnow)
- Graphics, infographics
Image Credit: Baruch College
Create short videos toshow our values
(Snapchat, Periscope, etc.)
Video01
Share CareerTips/Resources or
Professional Etiquette
Focus onresources
02
Tell them why and how they should follow you!
Establish your credibility03
KEY TAKEAWAYS
Less is more! Helpstudents filter social media
content
Filter04
You are not a robot!
Make ithuman
05
Tell them how to write a resume,not just give them a template!
(They can just Google it!)
Focus on how!06
KEY TAKEAWAYS
Who doesn't like free stuff?
Use free tools
08
Consult with your students,partners across campus!
Consult
09
You will never know what will happenif you don't try!
Conquer your fears10
Set your goal!And then assess the
effectiveness!
07Assessment
Gerald TangLinkedin.com/geraldtang
@geraldtang
Associate DirectorSTARR Career Development CenterBaruch College