Home >Marketing >#CSES Advanced Digital Marketing

#CSES Advanced Digital Marketing

Date post:19-Jul-2015
Category:
View:86 times
Download:1 times
Share this document with a friend
Transcript:

Advanced Digital MarketingHow investing in paid marketing can grow your business faster than ever.# CSES2015Exit clause - leave whenever you want.

Questions encouraged - stop me anytime.

Just observe - sit out interactive exercises.

Your presentation - take notes, photos, etcAgreement# CSES2015New business from paid Marketing.

Be able to estimate campaign costs.

Pick the right paid channel for you.Objectives# CSES2015To-do

Tell your neighbor your #1 Marketing problem.# CSES2015Me

# CSES2015Digital

# CSES2015Uh-oh

# CSES2015To-do

Look at 1 post per week and see if reach is declining.# CSES2015History

# CSES2015History

# CSES2015History

# CSES2015History

# CSES2015Today

# CSES2015Goal

# CSES2015To-do

Agree to an amount you will pay to acquire customers.# CSES2015Effective

# CSES2015Rules

# CSES2015StrategyChannelCostConversionVolumeChannel A$78%1,000Channel B$1010%50Channel Z$0.093%20,000# CSES2015Targeting

# CSES2015Customers

# CSES2015To-do

Ask 10 customers where they hangout online.# CSES2015Tip!

Stay small and dont battle the big advertisers.# CSES2015Example

# CSES2015Example

# CSES2015Tip!

# CSES2015Tip!

# CSES2015Channels

# CSES2015Test

# CSES2015To-do

Create 1 paid campaign for each channel.# CSES2015Google

# CSES2015Facebook

# CSES2015LinkedIn

# CSES2015Twitter

# CSES2015Offers

# CSES2015Whats in it for me?

Context

# CSES2015Action

# CSES2015To-do

Brainstorm 1 offer that will work for each channel.# CSES2015Tip!

Have a page for each specific campaign.# CSES2015Example

# CSES2015Tip!

Ad content order of importance:

ImageHeadlineOffer# CSES2015UnbounceWufooExample

# CSES2015Recap# CSES2015New business from paid Marketing.

Be able to estimate campaign costs.

Pick the right paid channel for you.Objectives# CSES2015PlaybookLook at 1 post and track organic reachFind the amount you will pay for customersAsk 10 customers where they go onlineCreate 1 paid campaign for each channelBrainstorm 1 offer for each channelPut it all together!# CSES2015Q&A# CSES2015Thank [email protected]@trevorhlynnwww.socialtables.com

# CSES2015

Popular Tags:

Click here to load reader

Reader Image
Embed Size (px)
Recommended