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The Experience Imperative …turning events into experiences

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Background

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I’m a nerd…and proud

• Interactive = yes

• Boring = no

• Tweet questions

• Tweet/Instagram pics

• Make new friends

• Record some vids

Use Password D4X3R in the app (or Look up “EventMix” in the app/play store)

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Housekeeping

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Who are you?

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Old Skool Events

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New School Events

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The Digital Event

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The State

21%80%150

5.6%

vs 3.3%

35%

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The Reasons Excuses

1.  It might not work when I need it to

2. The client won’t need me

3.  It’s too hard- where do I start?

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The Experience Imperative A

C

E

tmosphere

ohesivity

xperience

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PLANM P

L

A

M

urpose

ctivate

easure

isten

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@StoryMix #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd

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Instagram

@Instagram Infographic  sourced  from  digitalbuzzblog.com  

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MoxShots

@MoxShots #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd

MoxShots

@MoxShots #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd

@magicmomentsinc #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd

#CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd

@magicmomentsinc #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd

#CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd

The New Social Not just about Twitter & Facebook http://theeventnerd.com/cses

@BonfyreApp

@SocialTables

@PeopleHuntMe

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@FISHTechnology #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd

@FishTechnology @AccessPasses

• Collect  Content  -­‐  Guests  use  RFID  tools  (such  as  RFID  enabled  wristbands  or  badges)  to  acAvely  request  content  which  is  delivered  to  them  via  email,  SMS,  or  Facebook  Ameline.  

• Personalized  Engagements  -­‐  Consumers  receive  content  that  is  based  on  their  interests,  age,  primary  language,  etc.  

• Access  -­‐  Guests  receive  special  event  access  as  part  of  a  clearly  defined  value  exchange.    

• Share  Experiences  -­‐  Guests  can  automaAcally  share  their  experiences  with  their  friends  through  social  media  by  simply  tapping  their  RFID  wristbands.  

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@FishTechnology #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd

@FishTechnology #CSES2013 #eiapproved @TheEventNerd FB..com/theeventnerd

Nerd isms

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Nerd isms

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Nerd isms

1.  A Badass doesn’t talk about being a badass. Period.

2.  A badass doesn’t try to be a badass or look tough. They simply are.

3.  A badass is true to themselves. 4.  A badass does not give up. Badasses

always push to be better. 5.  A badass is not a jerk. 6.  A badass knows their limits. You ain’t

Superman! 7.  A badass doesn’t make enemies or go

looking for fights they can’t win.

The Badass Creed

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