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SURAJIT HALDERMBA(HR), 2ND

SEMROLL- 21

CORPORATE SOCIAL RESPONSIBILITY :

Corporate Social Responsibility (CSR) is a concept whereby organizations consider the interests of society, based on the impact of their activities on customers, employees, shareholders, communities and the environment, for all aspects of their operations.

Corporate Social responsibility is best defined by the World Business Council as “The continuing commitment by business to behave ethically and contribute to economic development, while improving the quality of life of the workforce and their families as well as of the local community and society at large”.

CSR IN INDIA

In India there are an existent but small number of companies which practice CSR. This engagement of the Indian economy concentrates mainly on a few old family owned companies, and corporate giants such as the Reliance industry and IndianOil companies which have led the way in making corporate social responsibility an intrinsic part of their business plans. These companies have been deeply involved with social development initiatives in the communities surrounding their facilities.

In spite of having such life size successful examples, CSR in India is in a very nascent stage.

CONTRIBUTIONS OF CSR

IMPORTANCE OF CSRCSR is important because businesses are based on trust and foresight. Establishing and keeping trust with customers, communities and regulators isn’t simple and can be easily damaged or lost. To be successful in the long-term, companies need to think beyond what’s affecting them today to what’s going to happen tomorrow. This isn’t just about addressing changes to technology or the needs of customers, but also taking into account alterations in social, environmental and governance issues. 

OBJECTIVES OF CSR

1. Basic objective of CSR these days is to maximise the company’s overall impact on the society and stakeholder.

2. To give back the community in the best possible way in return to the resources.

3. To create awareness about the company & build its public profile.

4. Support various national campaigns on social & develop issues that need support to have a greater impact.eg. Sustainable development education health & sanitation & helps community to develop at large.

5. To maintain long run success of the business & achieve customer loyalty..

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The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private sector enterprise, with businesses in the energy and materials value chain. Group's annual revenues are in excess of US$ 66 billion. The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company in India.

The Group's activities span exploration and production of oil and gas, petroleum refining and marketing, petrochemicals (polyester, fibre intermediates, plastics and chemicals), textiles, retail, infotel and special economic zones.Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fibre producer in the world and among the top five to ten producers in the world in major petrochemical products.

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HEALTH

Health and safety are of universal concern across the spectrum of communities. As a company, company are not only committed to compliance with legal norms but its is our endeavor to voluntarily go beyond that and provide quality healthcare facilities in the regions around our site.

At its various project sites , Reliance industries sites runs medical facility center, physiotherapy center, and mobile medical vans that dispenses free medicines and provide free health check-ups. Also periodically company come up with health camps like general health check up camps, gynecology camps, eye check up camps and corrective surgery camps for disabled children.

EDUCATION

Education is a basic tool to bring development to an area and its people. company aim to create an awareness and pool of human resource both within and across company area of operations. company are committed to bridging the digital divide between the ‘haves’ and ‘have not's in educational infrastructure and facilities. Exposure to technology along with a sustainable education model could be strengthened through partnership with government and quasi-government agencies.

EMPLOYMENT Community is an integral part of the business environment and the basic commitment lies towards the overall economic and social development of local communities by discharging our social responsibilities in a sustainable manner.

oThe trained manpower available for construction will ensure quality and accident free working. The employees will become perfect train through some camp and seminars •English speaking classes •Personality development classes •Physiotherapy training center •Training by NAC (National Academy of Construction)and use them for future requirement of the construction.

oFor the women folk of the villages, in an effort to empower them the company trains them in soft skills like tailoring and poultry farming etc. Reliance industries provides assistance to women keen on starting their own businesses.

ENVIRONMENT

Reliance further integrated its safety and environment performance in the overall business plan and strategy. A management system approach, consisting of gap analysis, planning, implementation, and review has percolated to all business plans through ISO 14001:2004 at all manufacturing locations.

Through its annual environment plan and business targets, the Company identifies projects and takes action to achieve these targets with the ultimate goal of becoming water positive, carbon neutral, with maximum possible recycling and reuse of hazardous and other wastes.

COMMUNITY ENVIRONMENT INITIATIVES:Various environment programs, such as tree plantation, water conservation & harvesting and energy saving initiatives were conducted by all sites within the complex and in the nearby community. All sites, as part of the ‘World Environment Day’ celebrations created awareness on Global Warming and  melting of ice.

DHIRUBHAI AMBANI HOSPITAL, LODHIVALI Reliance also operates the Dhirubhai Ambani Hospital, Lodhivali and renders quality medical services to the rural population and highway accident victims.

MOBILE DISPENSARIES

Reliance also operates free medical diagnostic and therapeutic services at neighbouring villages of several of its manufacturing locations.

BLOOD DONATION DRIVES

The Company’s employees organize and participate in blood donation campaigns every year across its manufacturing divisions  and offices.

SPORTS FOR THE PHYSICALLY CHALLENGED

Reliance has joined hands with the organizing team of Special Olympics Gujarat (Bharat) for the physically challenged children of Gujarat. Several hundred children participated in the events that were organized at the Reliance Sports Complex, at Vadodara.

IndianOil is the highest ranked Indian company in the latest Fortune 'Global 500' listings, ranked at the 125th position. IndianOil's vision is driven by a group of dynamic leaders who have made it a name to reckon with.IndianOil has figured among the best employers in the Indian workplace as per the tenth annual edition of the 'Best Companies to Work For' survey unveiled by the Business Today magazine in its latest edition. IndianOil controls 10 of India's 20 refineries. The group refining capacity is 65.7 million metric tonnes per annum (MMTPA, i. e. 1.30 million barrels per day approx.) the largest share among refining companies in India. It accounts for 34.8% share of national refining capacity.

IndianOil has defined a set of core values - Care, Innovation, Passion and Trust - to guide them in all they do. They take pride in being able to claim all countrymen as their customers. That's why, they coined the phrase, "IndianOil - India Inspired", in their corporate campaigns. Public corporations like IndianOil are essentially organs of society deploying significant public resources. They are aware of the need to work beyond financial considerations and put in that little extra to ensure that they are perceived not just as corporate behemoths that exist for profits, but as wholesome entities created for the good of the society and for improving the quality of life of the communities they serve.

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HEALTH

Surgery Centre at Sankara Nethralaya, a reputed eye hospital & research centreat Chennai. IndianOil donated Rs. 24 lakh to Sankara Nethralaya for installing the fourth generation Excimer Laser for corneal refractive surgery, to ensure greater precision and safety in the procedure.

The Corporation contributed Rs. 2 crore to Bhagawan Mahaveer Vikalang Sahayata Samiti, Jaipur, which provides artificial limbs, tricycles, wheel chairs, crutches and other appliances to IndianOil has adopted a Harijan basti named Shob Mathai with a population of 1,000 near Allahabad inUttar Pradesh

The Cancer Research Institute at Chennai received a contribution of Rs. 50 lakh forsetting up a micro array system in the Department of Molecular Oncology.

During recent natural calamities like the Tsunami that hit the southern coast of the country, the cyclone in Orissa and the devastating earthquakes in Gujarat,Uttaranchal and Jammu & Kashmir, IndianOilPeople stood up to the challenge to provide succour and shelter to the victims.

IndianOil awards 2600 Scholarships for meritorious students all over India, under the IndianOil Scholarships Scheme for each academic year.

As part of IndianOil's social responsibility programme, the scheme provides for attractive scholarships to bright students selected on 'merit-cum-means' basis. For each academic year, 2600 scholarships covering the first year students of 10+ / ITI, Engineering, MBBS and MBA, have bee IndianOil Academic and Sports Scholarships n formally announced through newspaper advertisements inviting applications under the IndianOil Scholarships Scheme.

As part of the scheme, special encouragement is being given to girl students, physically challenged students, and students from J & K as well as the Northeast States.

IndianOil Sports also awards scholarships to promising young players with a view to encourage talent and create a pool of sportspersons from whom to select sport appointees to the Corporation.

IndianOil Academic and Sports Scholarships

The history of India, which can be traced back to the ancient times, is rich and stimulating. A large number of heritage monuments from past centuries still stand tall, as testimony to the glorious past.

With the objective of protecting, preserving and promoting this glorious past, IndianOil has created a non-profit trust, the IndianOil Foundation, in collaboration in the Archaeological Survey of India ( ASI ) and the National Culture Fund of the Ministry of Culture, Government of India. The genesis of the creation of IndianOil Foundation lies in IndianOil's Mission statement, to" preserve ecological balance and heritage." Exclusively funded by IndianOil with an initial corpus of Rs. 25 crore and an annual contribution of Rs. 10 crore, IOF will adopt at least one heritage site in every State and Union Territory.

Indian oil foundation :

Environment

As part of its environment-protection initiatives, IndianOil has invested close to Rs. 7,000 crore in state-of-the-art technologies at its refineries for production of green fuels meeting global standards. To further reduce dependence on precious petroleum products and secure the nation’s energy security, the Corporation is now in the process of commercialising various options in alternative fuels such as ethanol-blended petrol, biodiesel, and Hydrogen and Hydrogen-CNG.

LPG SCHEME

In accordance with the Govt. guidelines, 20% of 2% of Net Profit of previous year (i.e. 15.82 crore) was allocated towards release of one-time grant to Below Poverty Line (BPL) families in the rural areas for release of new LPG connection under Rajiv Gandhi Gramin LPG Vitarak Yojana.

With safety, health and environment protection high on its corporate agenda, IndianOil is committed to conducting business with a strong environment conscience, so as to ensure sustainable development, safe work places and enrichment of the quality of life of its employees, customers and the community. IndianOil is also committed to the Global Compact Programme of the United Nations and endeavours to abide by the 10 principles of the programme, some of which are already part of the Corporation’s Vision and Mission statements. It is the firm resolve of IndianOil People to move beyond business, touch every heart and fuel a billion dreams.

CONCLUSION

Increasing social issues impacts the entire society in general &business in particular because to a large extent business is dependent on the society for its growth & prosperity. Both public & private efforts must be extended to solve the problemsidentified. CSR can thus be expressed in terms of three principles: legitimacy, public responsibility & managerial discretion. We need to create innovative strategies & methodologies – which creates win-win situation for all & communicate to others how consultative & collaborative model of change is really profitable for all.

THANK U

SURAJIT HALDERMBA(HR), 2ND SEM

ROLL- 21