CSR and sustainable development innovative possibilities

CSR AND SUSTAINABLE DEVELOPMENT

INNOVATIVE POSSIBILITIES

Praveen Prajapati

Ravi Pal Singh

Shahnawaz Akhtar Khan

Mentor:

Amit Kumar Nayak

Team : ShARP

NTPC Tanda

LAYOUT

1

2

3

4

CSR

SUSTAINABILITY

LEGISLATURE

INNOVATIVE IDEAS

5

6

7

CASE STUDY

ROADMAP

CONCLUSION

Did you know that….

• Paper company manufactures paper from waste cloth.

• Chemical manufacturer has protected the largest stretch of mangroves along Mumbai’s coast

• Software company has developed a special call receiving software for 1098-Childline , India’s national helpline for children in distress

• An FMCG company is working to protect and conserve endangered plant species in India through re-forestation programmes

• A construction company (in Mumbai) posted a 60 % profit in 2010 amounting to Rs.1400 cr. and did not do any activity to benefit society

• Don’t Drink and Drive is the CSR campaign of a leading company that makes alcoholic beverages

• A drug manufacturer in India provides gifts and vacations abroad to doctors who prescribe its products.

• A power generating company is the highest CO2 emitter in India

Did you know that….

• Paper company manufactures paper from waste cloth.

• Chemical manufacturer has protected the largest stretch of mangroves along Mumbai’s coast

• Software company has developed a special call receiving software for 1098-Childline , India’s national helpline for children in distress

• An FMCG company is working to protect and conserve endangered plant species in India through re-forestation programmes

• A construction company (in Mumbai) posted a 60 % profit in 2010 amounting to Rs.1400 cr. and did not do any activity to benefit society

• Don’t Drink and Drive is the CSR campaign of a leading company that makes alcoholic beverages

• A drug manufacturer in India provides gifts and vacations abroad to doctors who prescribe its products.

• A power generating company is the highest CO2 emitter in India

Which companies have a good record?

Which companies have a bad record?

Which are plain ugly?

A set of conditions and trends in a given system that can continue indefinitely

“In the long run, by 2032, about 9 per cent of the installed capacity is

expected to be based on renewable sources of energy”

Hon’ble Shri Arup Roy Choudhary(CMD-NTPC Ltd)

OVER- AND UNDER CONSUMPTION

EXPONENTIAL GROWTH ???

ECOLOGICAL FOOTPRINT IN 2050-

NEED MORE THAN 2 PLANETS

Ecological footprint measures how much of the biosphere’s annual

regenerative capacity is required to renew the natural resources used by a

population in a given year

The

Time

of

Our

Lives

THE HOPE GRAPH- BY ALAN ATKISSON

Unsustainable

Sustainable

2000 2050

POVERTY GAP

POLLUTION

DESTRUCTION OF

NATURAL HABITAT

FOSSI L SUEL USE

INNOVATION

ENPOWERMENT

RENEWABLE

AWARENESS

CONSERVATION

OBJECTIVE IS TO

STRIVE TO PUSH THIS

POINT FORWARD AND

UP

GR

OW

TH

THE TRANSITION FROM THE INDUSTRIAL ECONOMY TO THE SUSTAINABLE ECONOMY

TRIPLE BOTTOM LINE

CSR is about how companies manage the business processes to produce an overall positive impact.

The responsibility of business towards the society

Corporate Social Responsibility

THE STAKEHOLDERS

•ENVIRONMENT

•SOCIETY

•EMPLOYEES

•SUPPLIERS

•CONSUMERS

•SHAREHOLDERS

•GOVT. AGENCIES

OWNERS

IS IT SHAREHOLDERS

???

•It is new

•CSR is not for small businesses

•It is too complicated and technical

•It is too expensive

•It is a market gimmick

•It is a separate corporate initiative

MY

TH

S

BENEFITS OF CSR

BENEFITS

OF CSR

WINNING NEW

BUSINESSES

ENHANCING YOUR

INFLUENCE IN THE

INDUSTRY

ATTRACTING,

RETAINING AND

MAINTAINING A

HAPPY

WORKFORCE

INCREASE IN

CUSTOMER RETENTION

DIFFERENTIATING

YOURSELF FROM THE

COMPETITOR

SAVING MONEY

ON ENERGY AND

OPERATING COST

ACCESS TO FUNDING

OPPORTUNITIES

MEDIA INTEREST

AND GOOD

REPUTATION

ENHANCED

RELATIONSHIP WITH

STAKEHOLDERS

THE LEGISLATURE

The Companies Bill 2012

• “The Board of every company referred to in sub-section (1),

shall ensure that the company spends, in every financial year,

at least two per cent. of the average net profits of the

company made during the three immediately preceding

financial years”

• In case, entities are unable to comply with the CSR rules,

they would be needed to give explanations. Otherwise, they would face action, including penalty.

THE LEGISLATURE

Section VII of the Companies bill lists the following

activities that qualify as CSR initiatives

• Poverty eradication

• Promotion of education, gender equality, and women

empowerment

• Reducing child mortality and improving maternal health

• Combating AIDS/HIV, malaria, and other diseases

• Ensuring environmental sustainability

• Employment-enhancing vocational skills and social business

projects.

• Relief and funds for socio-economic development, such as

for welfare of SC/ST, OBCs, minorities, and women.

3.74 %

0.52 %

FORBES INDIA FEATURES/REAL ISSUE | MAR 18, 2013

NTPC CSR FINANCES

YEAR IN CRORES

PAT

2012-2013 12590.78

2011-2012 9812.79

2010-2011 9353.40

AVERAGE OF THREE YEARS 10585.65

2% OF AVERAGE OF THREE YEARS 211.7

PROJECT ‘MAHAMAYA MEDICAL

COLLEGE’ IS WORTH 500 CRORE

Pollution of atmosphere

Deterioration of coal fields

Occupation of arable land

Exploitation of water

Forced migration of land ousters

Deterioration of flora and fauna

Disturbance to tribal habitat

Occupational hazards

Powering the Nation

Employment

Social development

Economic developments

Host of beneficiaries

CSR opportunities

NTPC-AFFECTING SOCIETY

HOW?

CSR & SUSTAINIBILITY-NTPC WAY

ADVANTAGES:

•Counter emitted greenhouse gases.

•Counter thermal pollution.

•Plantation also beautifies

surroundings

POLLUTION

• Plasma igniters in place of conventional LDO/HFO guns.

• Bio diesel from flue gas.

• Personal adoption of plantation and its periodic review.

• Raise the norms of environment and safety to extreme levels.

• Sponsor projects for development of by products from green

house gases or for their containment.

OPPORTUNITY:

•By products from greenhouse gas.

•Alternate to LDO/HFO firing.

•Effectiveness of plantation.

Environment

Society

Economy

VAPOUR ABSORPTION

AC SYSTEM

PLANTATION ECOFRIENDLY LIGHTING

I

N

N

O

V

A

T

I

O

N

ADVANTAGES:

•Load reduced on ash dyke.

•Generation of useful by products.

FLY ASH DISPOSAL

OPPORTUNITY:

•Involvement of locals in ash brick

production.

•Self production of cement.

•By products from fly ash.

ASH DYKE

CEMENT ASH BRIC

Environment

Society

Economy

• Forward integration in cement industry

• Financial and technical support to locals to establish fly ash

brick manufacturing units

• Tie up with these units for in house consumption of bricks and

cement.

• Sponsor projects to develop by products from ash(CaO, Mgo,

Silicates)

I

N

N

O

V

A

T

I

O

N


ADVANTAGES:

•Reduced water consumption

•Economical and environmental gain

WATER CONSUMPTION

• Air cooled condenser to eliminate 80% of total makeup.

• Utilize the water thus saved for irrigation.

• Avoidance of conflict of intentions with locals (irrigation vs.

power generation).

• Resources thus spared may be used to generate drinking

water for local area.

OPPORTUNITY:

•Cooling tower evaporation loss

reduction(>80% of total makeup)

•Waterless cooling of condenser.

•Saving of arable land. OPTIMISE

ASH WATER RATIO

RECYCLE WATER

FROM DYKE

INCREASE CYCLE

OF CONCENTRATION

Environment

Society

Economy

I

N

N

O

V

A

T

I

O

N


WATER CONSUMPTION

Environment

Society

Economy CSR & SUSTAINIBILITY-NTPC WAY

AREA CONSUMPTION m3/h WATER USE (%)

Cooling tower make up 3450 86.25

DM water make up 120 3

Potable & service water 250 6.25

Clarifier sludge etc. 110 2.75

Coal dust suppression 70 1.75

TOTAL 4000 100

Ash disposal* 1300 32.5

AIR COOLED CONDENSER (2X500 MW)

1.swf

ADVANTAGES:

•Faster decision making.

•Saving of paper and time.

•Easier and quicker analysis of data.

•Archiving is comfortable.

GO PAPER-LESS

• Exhaustive involvement of IT in all kind of communications to

avoid movement of paper.

• Extension of E-MAIL, SAP-ERP support to all employees.

• Stringent implementation of Lotus-mail and E-logbook.

OPPORTUNITY:

•Removal of dual/redundant system.

•Grooming of staff to use paperless

tools.

LOTUS MAIL

SAP ERP E-LOG BOOK

Environment

Society

Economy

I

N

N

O

V

A

T

I

O

N


???

OPPORTUNITY :

•Scarcity/unavailability of skilled

manpower.

•Unavailability of institutions/funds

for skill development.

SKILLED MANPOWER

ADVANTAGES :

•Development of skills of locals.

•Creation of employment

opportunities.

•Local, easy, competetive and

perennial availability of manpower.

Environment

Society

Economy

I

N

N

O

V

A

T

I

O

N

• Adopt local ITI institutions.

• Scholarship to meritorious students for higher educations.

• Absorb candidates from local institutes and groom them in-

house.

• Sponsor skill development for land oustees/ dependents



ADVANTAGES:

•Attachment with the locals

LOCAL TALENT DEVELOPMENT

• Organising local level sports tournaments like football, cricket

etc.

•Tapping & sponsoring local talents in the field of sports, arts

& culture.

•Infra development for locals for sports.

OPPORTUNITY:

•Sponsor local talents in field of

games, sport, arts and cultural.

•Organise village level sports

tournament, cultural nights.

I

N

N

O

V

A

T

I

O

N

Environment

Society

Economy

ADVANTAGES:

•Women empowerment

COTTAGE INDUSTRY-TAILORING

SUSTAINABILITY OPPORTUNITY:

•Sewing of clothes for school

•Sewing of school bags and

shopping bags for in house

consumption.

•Involve spouses of employees

Environment

Society

Economy

I

N

N

O

V

A

T

I

O

N

• Organize together beneficiary women to form ‘Anganwadi ’

like groups.

• Cooperate in financing and training of these groups.

• Tie up with them for purchase of finished goods.

• Promote these groups further in open market.


ADVANTAGES:

•Quick and nearby availability of

medical facilities in remote locations.

•Health camps for locals.

•Provide for physically challenged.

HOSPITAL

• Develop Hospitals outside township of the stature of Govt.

Hospital, Railway hospitals or Private chain of hospitals.

• Availability of facilities will prevent migration of

patients/doctors.

• Never ever consider hospital as source of revenue!

OPPORTUNITY:

•Super speciality hospitals.

Environment

Society

Economy

I

N

N

O

V

A

T

I

O

N


COLLABORATION WITH LOCAL BODIES

OPPORTUNITY:

•Labours are available in ample with

institutions like MNREGA

•Funds available in form of grants by

state and union govt

Environment

Society


• Joint efforts of NTPC and MNREGA to solve local construction

problems like:

• Sanitation

• Boring of hand pumps

• Water reservoirs maintenance.

• Local monuments protection.

• Approach road/puliya.

I

N

N

O

V

A

T

I

O

N

RURAL COMPUTER SAKSHARTA

OPPORTUNITY:

•Availability of faculty in forms of

employee and their spouse.

•Computer infrastructure available

from plant (buyback).

Environment

Society


• Mobile computer education vans.

• Mandatory teaching by all employees (link with KPA, min 06

days of teaching in a year)

• Involve spouse / mahila samiti in these projects.

I

N

N

O

V

A

T

I

O

N

MISCELLANEOUS IDEAS

CSR

•Car Jeep Contract Agreements to land oustees

•Clause of Labour and their family health checkups in AMC’s.

•Extending CSR activities to Coal Mines.

•Screening of small documentaries regarding health, social and environmental issues

SUSTAINABILITY

•Electrical powered vehicles as

Public transport from plant to

Township.

•Development of clean energy

resources.

•Scope of wind energy on

transmission line towers.

•Build-Scrap-Build concept .


EDUCATION


CASE STUDY-BMD CHILDRENS ACADEMY

CASE STUDY-BMD CHILDRENS ACADEMY

•Within 100 meters of plant boundary.

•Functional for last 05 years

•From Class-1 to Class-10

•More than 250 students

•12 teachers

•Owner : Mr. Prem Kumar (Mob. :

9651687149)

•Fees structure:

CLASS FEES IN Rs.

1 TO 5 25

6 TO 10 75

PROBLEMS FACED:

•Shortage of students

•No permanent building

•No source of grant/finance

•High rate of dropouts.

AND THERE ARE MANY MORE SUCH SCHOOLS....

HOW TO HELP THESE SCHOOL??????

EDUCATION-DISPARITY


BRIDGE THE GAP !

Student exchange

Teachers exchange

Combined classes

Does our responsibility ends here???


CSR II – IMPACT INDEX

Social impact index= Net improvement in quality of life, and number of lives

affected due to the nature of the CSR activity and based on the needs of

the TB ( in terms of increase in awareness social, economic, health,

environment, education, political, and other areas of life etc)

Economic impact index= Net improvement in incomes, wealth, savings, and

assets, and number of lives affected, due to the nature of the CSR activity,

and based on the needs of the TB( in terms of economic value created,

income-generating assets created etc).

CSR POLICY BASED ON NEED OF TARGETED

BENEFICIARIES

SETTING OF TARGETS CSR II

IMPLEMENTATION AND

MEASUREMEMNT OF CSR II

COMPARISON OF ACTUAL AND

TARGETED CSR II

PDCA CHART


ROADMAP CSR Policy Formulated, and CSR committee approves CSR activities

Local Communities/targeted beneficiaries approves the CSR activities

External/internal Partnerships formed for executing CSR activities

Evaluation of Social impact of CSR activities

Evaluation of Economic impact of CSR activities

Overall CSR II of CSR activities

Sustainable Impact of CSR activities on Local Communities


CONCLUSION

Explore other benefits that can be derived from action on

sustainability.

•We can show our responsibility not only through our words but

our actions.

•CSR is not only a charity but a timid seed which bears the fruit of

sustainability.

•This tree bears fruit of sustainability only after a finite period of

time.

Questions? Thank you

सरे्व भरं्वतु सुखिनः

सरे्व संतु ननरामयाः |

सरे्व भद्राखि पश्यंतु

मा कश्श्िद् दःुिभाग्भरे्वत ्|| || “Let all people be happy, Let all live with complete good health

Let all know what is good and what is not so good, Let no body be subjected to troubles”

EMMISSION NORMS

Environment

Society


The ambient sulphur dioxide and NOx concentrations around

the power plant is less than 1/3 th prescribed ambient air

quality standard for SO2 and Nox for the concerned area.

INDIA VS OTHER COUNTRIES

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CSR and sustainable development innovative possibilities

Services