Date post: | 18-Nov-2014 |
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Career |
Upload: | rajul-kharya |
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CSR as a tool for image building
Business operations with social values.
“CSR is defined as operating a business that meets or exceeds the ethical, legal, commercial & public expectations that society has of
business.”
Its activities is to embrace responsibilities towards :-
•Environment•Employees•Consumers•Stakeholders
WHAT IS CSR?
SHOWING A TRUE
COMMITMENT
SOCIAL MEDIA
FEASIBILITY
PUBLIC RELATION BENEFITS
GOVT RELATION
S
BUILDING A
POSITIVE WORKPLA
CE ENVIRON
MENT.
IMPORTANCE OF CSR
CSR IN INFOSYS
INFOSYS Foundation created on 1996 Headed by Sudha Murthy
Three Major CSR Activities :
1. Learning & Education
Donated 10,200 books alone in Karnataka Reconstructed 14 Govt. schools
2. Art & Healthcare :Organizes cultural programsConstructed Infosys Super Specialty Hospital Installed Office Management Software at KEMConstructed Pediatric Hospital
3. Social Rehabilitation & Upliftment:
Constructed hostels, orphanages, old age homes Rehabilitation of Devdasis
CSR activities at Infosys DCs in 2009
Pune DC Eye donation Camp Blood Donation Camp
Hyderabad DC PC donation drive
Chennai DC Educare Facilities for rural schools
• Positive image among public.• Easier recruitment and retention.• Improves operational efficiency.• It brings motivation.• Good governance.
IMAGE BUILDING THROUGH CSR
CSR as an image building tool can make corporate to involve in CSR activities , thus making it a channel to success and popularity among masses, responsibility towards society is a factor that organizations have to sense and follow apart from the profit motive of every business.
CONCLUSION