CORPORATE SOCIAL

RESPONSIBILITY

TANMOY PYNE

SATYAKI CHOWDHURY

AVIK BANERJEE AMARTYA SINHA

RANIT SARKAR SANCHARINI BANERJEE

PRESENTED BY :

AATYAYIK MAPA DEBAPRIYA DAS RISHI

ARKAPRABHA BARAI

Objectives of the Session

A definition for CSR Brief History & Types of CSR

Myths Surrounding CSR Need & Demonstration of CSR

Benefits of CSR Evolution of CSR In India Corporates, India & CSR

What is Corporate Social Responsibility? A concept that encourages organizations to consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of its operations. Goes beyond the statutory obligation to comply with legislation Sees organizations voluntarily taking further steps to improve the quality of life for:

Employees and their families Local community Society at large

• Based on the idea of `Social Responsibility (SR)’ before the

dominance of corporate businesses and organizations.

• The term "corporate social responsibility" came into

common use in the late 1960s and early 1970s.

• In the 1980s, business and social interest came closer and

firms became more responsive to their stakeholders.

Brief History & Types of CSR

Generally 2 types of CSR exist :

a.a. Corporations providing funding and Corporations providing funding and resources for worthwhile social causes.resources for worthwhile social causes.

b.b. Taking out a plan to produce products or Taking out a plan to produce products or provide services that are in the best provide services that are in the best interests of society, in the means of interests of society, in the means of production and services.production and services.

Myths Surrounding CSR

MARKET MARKET GIMMICKGIMMICK

COMPLICATED & COMPLICATED & TECHNICALTECHNICAL

NOT FOR SMALL NOT FOR SMALL BUSINESSBUSINESS

SEPERATE SEPERATE INITIATIVEINITIATIVE

CSR

Social Responsibility Strategies

Carroll’s Pyramid of

CSR

Need For CSR

Issues such as environmental damage, improper treatment of workers, and faulty production leading to customer inconvenience or danger are being highlighted.

Investors and investment fund managers have began to take account of a firm’s CSR policy in making investment decisions.

Some consumers have become increasingly sensitive to the CSR program of the firms from which they buy their goods and services.

Need Of CSR For Consumers & SocietyImportant for encouraging businessesConsumer preferenceConsumer opinionsIssues mainly emphasized on by consumers:

Product qualityMoney valueTechnological advancements• Leads to increase in the awareness of the society

• Helps in dealing with societal matters such as:• Nutrition & health issues

• Human rights & gender• Labor practices

• Involvement in community issues

Demonstration of CSR

Potential Business Benefits of CSR TRIPLE BOTTOM LINE : People, Planet & Profit.

People - Relates to fair and beneficial business practicesPlanet - Refers to sustainable environmental practicesProfit -   Is the economic value created by the organization after deducting the cost of all inputs HUMAN RESOURCES : A CSR

program can be an aid to recruitment and retention, particularly within the competitive graduate student market.

RISK MANAGEMENT : Building a genuine culture of 'doing the right thing' within a corporation can offset the risks.

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Potential Business Benefits of CSR

BRAND DIFFERENTIATION : In crowded marketplaces, companies strive for a unique selling proposition that can separate them from the competition in the minds of consumers.

LICENSE TO OPERATE : To avoid interference in their business through taxation or regulations.

SUPPLIER RELATIONS : Emphasize the importance of practicing CSR to suppliers & researching on existing supply chains.

Benefits of CSR

Winning new businesses

Enhancing your influence in the industry

Attracting, Retaining and

Maintaining a happy workforce

Increase in customer retention

Differentiating yourself from the

competitor

Saving money on energy and operating cost

Access to funding opportunities

Media interestand goodreputation

Enhanced Relationship with

stakeholders

Benefits Of CSR

Evolution Of CSR In IndiaPhase – 1 : In the pre Industrialization period, the main drivers of Charity were 1) Charity 2) PhilanthropyThe wealthy merchants shared their wealth by building temples, providing food during famines, etc. But with the arrival of colonial rule, the approach changed & the industrial families became strongly inclined towards economic & social considerations.

Phase – 2 : During the Independence period, Mahatma Gandhi introduced the notion of trusteeship.

Under his influence businesses established trusts for schools and colleges and also helped in setting up training and scientific institutions. All these were in line with Gandhi’s reforms to abolish untouchability, women empowerment & rural development.

Evolution Of CSR In IndiaPhase – 3 Phase – 3 : CSR was influenced by the emergence of Public : CSR was influenced by the emergence of Public sector undertakings to ensure proper distribution of wealth. sector undertakings to ensure proper distribution of wealth. The policy of industrial licensing, high taxes and restrictions The policy of industrial licensing, high taxes and restrictions on the private sector resulted in corporate malpractices. on the private sector resulted in corporate malpractices. Therefore there was a natural shift of expectation from the Therefore there was a natural shift of expectation from the public to the private sector and their active involvement in public to the private sector and their active involvement in the socio-economic growth.the socio-economic growth.

Phase – 4 Phase – 4 :  Indian companies integrated CSR into a :  Indian companies integrated CSR into a sustainable business strategy. With  partial withdrawal of sustainable business strategy. With  partial withdrawal of controls and licensing systems there was a boom in the controls and licensing systems there was a boom in the economic growth of the country. This led to the increased economic growth of the country. This led to the increased momentum in industrial growth, making it possible for the momentum in industrial growth, making it possible for the companies to contribute more towards companies to contribute more towards social responsibilitysocial responsibility

What started as CHARITY is now understood and accepted as RESPONSIBILITY.

General Values Statement

ENVIRONMENTAL FOCUS“While we have always sought to be sensitive to the environment, we must use our significant resources and capabilities to provide active leadership on environmental issues, particularly those relevant to our business. We are committed to preserving our environment , from the use of more than $2 billion a year in recycled content & suppliers & beautification efforts.”

General Values Statement

EMPLOYEE FOCUS

Johnson & Johnson’s Balancing Work & Family program reflects our credo commitment to help employees manage work and family life. This effort offers advantages to employees and to the Company, which is able to attract, recruit and retain the most talented employees and offer them a host of benefits.

CORPORATES, INDIA & CSR

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1995- Tata Business Excellence Model - Makes sustainable growth a priority and has included this in its Key Enterprises Process.1999- Tata Code of Conduct - Mandates good governance ethical behavior by organizations as well as each and every employee.1995- Tata Council for Community Initiatives Provides the superstructure for CSR efforts across the Group. 2003- Tata Index for Sustainable Development A CSR measure adopted across the Tata Group.

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Areas of Impact

EnvironmentStimulating Economic GrowthSports and AdventureHealth for AllEducation / Arts and Culture

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SOCIAL PERFORMANCESOCIAL PERFORMANCE

Reliance Foundation School, Koparkhairane is a K-12 English Medium school with a mission to provide a learning experience that makes every child a happy and a whole person.

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Reliance Foundation Primary care clinic at C.

P. Tank Mumbai

Reliance Reliance Foundation Foundation

partnered with partnered with Quizzing Arena, Quizzing Arena, New Delhi, to New Delhi, to

conduct a conduct a Mathematics Mathematics

Quiz to Quiz to commemorate commemorate the 125th Birth the 125th Birth Anniversary of Anniversary of

Srinivasa Srinivasa Ramanujan, an Ramanujan, an

outstanding outstanding mathematician.mathematician.

Conclusions

A. Corporate had moved ahead to a really new level to

fulfill their Social Responsibility which not only helps

the society but also to these companies to make a

reputation in the society.B. The expectations from private sector

regarding CSR is very high.C. Corporate companies should be encouraged

and motivated to contribute more.

So, Companies not doing CSR will not survive.

It’s only the Question of “WHEN”…….