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StrategizingCorporate Social Responsibility

Lecture 1

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Schedule and Rules 23 sessions by internal faculty

3 sessions field visit  4 sessions for NGO workshop

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Evaluation Pattern Report to class in time

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Important Websites

www.bsr.org Business Social Responsibility

www.csrforum.com Corporate SocialResponsibility Forum

www.infochangeindia.org Info Change India

www.undp.org.in United NationsDevelopment Programme

www.bitc.org.uk Business in the Community

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Global Scenario Defining globalisation

Rapid expansion of world trade

Foreign direct investment 

Integration of financial markets

Technology & Importance of knowledgebased industries

Not an unmitigated virtue

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Globalisation Kaleidoscope of opinions, but much

common ground

Different opinions (as also impact) indifferent geographies

In Asia, benefits for some, not for all

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Wider impact of globalisation

Global connectivity & access toinformation

Improved quality of democracy

Need for evolving a global governancemechanism

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India A Demographic Profile 29 states, 7 U.T. & 600 districts

Population - 1037 million in 2007 Population growth rate - 1.7 % pa

Sex ratio (females per 1000 males) 933

Literacy 65%, (M) 76%, (F) 54% Life expectancy 63.9 years in 2001

HDI Ranking 131 in 2007

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India Profile of the Economy GDP growing at + 8 % per annum

Sectoral composition GDP Employment 

  Agriculture 21 % 70 %

Industry 24 % 12 %

Services 55 % 18 %

Exports (% of world exports) 0.7 Exports (% of GNP) 9.98

Forex Reserves + US $ 295 bn

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Development SceneWHAT CAN THE BILLIONTH INDIAN BABY EXPECT IN THE

21ST CENTURY?

Life expectancy at birth and infant mortality are twoimportant indicators of a society's health.

The billionth Indian baby is less likely to die in

childhood, more likely to live a long life. She canexpect to live beyond her 60th year, twice as long asher great-grandfather did.

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 Achievements The political environment has fostered a

vocal and free press, an articulate educated

segment and a relatively free exchange of ideas.

The Indian economy has developed thecapacity to produce a range of goods for  

domestic consumption. Mass famines and epidemics have been

prevented due to effective organization of relief by the central and state governments.

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 Achievements The lives of ordinary people have

improved on many counts: Average

Indian (as compared to 50 years ago)

Lives longer,

Less likely to die in infancy or childhood,

Better equipped to resist the depredationsof infectious diseases and

More likely to be literate

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Major Issues In spite of India's many positive

accomplishments, there is a feeling in

the global community that India, as a

society has not lived up to its potential,

given its considerable natural and

human resources. India a country of striking contrasts

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Issues .. Population growth 1950s 1.96 % per annum

1970s 2.22 % per annum 1990s 1.93 % per annum

2000 1.72 % per annum

Migration from rural areas & problemsof urbanisation

Unemployment and under-employment 

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Issues . Poverty

28.6 % live below poverty line

 Almost similar nos. just above poverty line suffer from income and food insecurity

Poverty associated with a host of secondarysocial problems likehigh birth rates, lower life expectancy,

higher child mortality, chronic malnutrition

and illness, child labour, illiteracy, and

low economic productivity over lifetime

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Major Issues

 Agriculture & Food Security

Small holdings and low productivity Excessive dependence on monsoon

Food processing and storage facilitiesalmost non existent 

Non-remunerative prices

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Major Issues . Health Though national averages looking up.. ?

but these averages hide wide variations

Declining fertility rates

More deliveries with health carefacilities

One third of married women havechronically anaemic

Declining infant mortality rates

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Major Issues . Health Graying of population & its challenges

Spread of HIV

& AI

DS Largest burden of leprosy patients in

the world

Tuberculosis kills 5,00,000 / year

With urbanisation, lifestyle diseases arecatching up

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Major Issues .

Womens Health Women tolerate ill health without 

complaint & without treatment 

100,000 women die of pregnancyrelated causes

12 % of these deaths during / after

MTPs Only 10 % of abortions inapproved health facilities

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Major Issues Education High drop-out rates Higher among

girls

Unequal opportunities in highereducation Need for subsidising ?

Educated unemployment &employability

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Major Issues .Environment 

Haphazard industrialisation Declining forest cover

 Alternating floods & droughts

 Access to potable water & sanitation Solid waste management 

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Millennium Development Goals

Eradicate extreme poverty and hunger 

Achieve universal primary education

Promote gender equality and empower women Reduce child mortality

Improve maternal health

Combat HIV/AIDS, malaria, and other diseases

Ensure environmental sustainability

Develop a global partnership for development

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Need for Intervention of Business for 

Sustainable Development 

If business has to be developed, the societyneeds to be developed, business cannot

flourish in any country, if the environmentrequired by business is not conducive.

Increasing social issues impacts the entire

society in general and business in particular because to a large extent business isdependent on the society for its growth andprosperity.

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Defining sustainable development 

 Structured economic transformation,which optimises economic and societalbenefits, available in the present without jeopardising potential future

benefits