Group 7: Abhas Garg 14P001 Aditya Menon 14P003 Akhil Aggarwal 14P005 Anup Kumar 14P009 Sayoni Basak 14P044 Sunny Khanna 14P052

Group 7:Abhas Garg 14P001Aditya Menon 14P003Akhil Agrawal 14P005Anup Kumar14P009Sayoni Basak 14P044 Sunny Khanna 14P052

Assessment of CSR Strategy TATA SONS

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METHODOLOGYMETHODOLOGY

WHY TATA SONS ? Corporate Social Responsiveness since 1892 In a free enterprise, the community is not just another stakeholder in business but is in fact the very purpose of its existence." - Jamsetji Nusserwanji , Tata Founder, Tata Group At the epitome of ethical and socially responsible business operations Indian conglomerate emulated worldwide for setting new standards in strategically operating for the betterment of the communityUtilizing 8-14% of average net profits every year for social causes through family owned philanthropic trusts (Sir Dorabji Tata, Sir Ratan Tata Trusts) (Source: IOSR Journal of Business and Management) Ratan Tata CSR should be at the DNA of any organization

METHODOLOGYWHY TATA SONS?

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POLICY STATEMENT ON CSRA Tata Company shall be committed to be a good corporate citizen not only in compliance with all relevant laws and regulations but also by actively assisting in the improvement of the quality of life of the people in the communities in which it operates with the objective of making them self reliant. Company shall be mindful of its social and moral responsibilities to consumers, employees, shareholders, society and the local community(Clause 10, Tata Companies, Articles of association)METHODOLOGYWHY TATA SONS?POLICY STATEMENT ON CSR

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THE TATA WAYCSR Initiatives of TATA MotorsPollution Control: First Indian Company to introduce vehicles with Euro norms. To make environment friendly engines it has taken the help of world-renowned engine consultants like Ricardo and AVLManufactured CNG version of buses and also launched a CNG version of its passenger car, the IndicaInvestments in the establishment of an advanced emission-testing laboratoryMaintaining Ecological Balance: Planted 80,000 trees in the works and the township and more than 2.4 million trees in Jamshedpur region. Directed suppliers to package their products in alternate material instead of woodPune: treated water is conserved in lakes attracting various species of birds from around the worldStrategic product development:First to come out with a feasible low cost transportation means for the masses in the form of TATA NANO Innovated a two cylinder engine model that could be produced for 2500$ Repositioning the entire auto industry in the country; higher fuel efficiency leading to lower carbon footprint Employment Generation: The Tata Motors Grihini Social Welfare Society assists employees' women dependents; they make variety of products, ranging from pickles to electrical cable harnesses Human Capital: Supports 211 students from the marginalized sections of the society; PPP with educational institutes to develop 10 Industrial Training Institutes across the country

METHODOLOGYWHY TATA SONS?POLICY STATEMENT ON CSRTHE TATA WAY

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THE TATA WAYCSR Initiatives of TATA SteelSelf Help Groups : Over 500 self-help groups operating under various poverty minimizing programs Women empowerment programs through Self-Help Groups extended to 700 villages For providing portable water to rural communities 2,600 tube wells installed for the benefit of over four lakh people From the year 2003-06, the maternal and infant survival project had a coverage area of 42 villages in Gamharia block in Seraikela Kharsawa and a replication project was taken up in Rajnagar blockSupport for Social Welfare Organizations (Cocreating): Supports various social welfare organizations like: Tata Steel Rural Development Society, Tribal Cultural Society, Tata Steel Foundation for Family Initiatives, National Association for the Blind, Centre for Hearing Impaired Children and the Indian Red Cross Society, East SinghbhumHealthcare Projects: The healthcare projects of Tata Steel include facilitation of child education, immunization and childcare, plantation activities, creation of awareness of AIDS and other healthcare projects. Economic Empowerment: A program aiming at economic empowerment through improvised agriculture has been taken up in three backward tribal blocks in Jharkhand, Orissa and Chhattisgarh, and expected to benefit 40,000 tribal people living in over 400 villages in these three StatesAssistance to government (Impacting all Stakeholders): Tata Steel has hosted 12 Lifeline Expresses in association with the Ministry of Railways, Impact India Foundation and the Government of Jharkhand. Over seven lac rural and another seven lac urban population have been benefited by the CSR activities of Tata Steel

METHODOLOGYWHY TATA SONS?POLICY STATEMENT ON CSRTHE TATA WAY

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STRATEGY & EFFEVTIVENESS In 1990s, the Group invested in structures and processes to align its social and environmental initiatives with business strategy such as Tata human development IndexEstablishing an independent CSR division at the corporate level to explore responsive social opportunities with clear reorientation to evolving and executing sustainable business strategies

METHODOLOGYWHY TATA SONS?POLICY STATEMENT ON CSRTHE TATA WAYSTRATEGY & EFFECTIVENESS

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THE TATA INDEXIn 2003 introduced Tata Index for Sustainable Human DevelopmentAimed at directing, measuring and enhancing the community work that assists all TATA companies in their social responsibility efforts Developed by the TATA Council for Community Initiatives (TCCI), a council of Tata companies CEOs chaired by Mr. Kishor Chaukar, in partnership with TATA Quality Management Services (TQMS) First of its kind initiative to be implemented in any organization worldwide

METHODOLOGYWHY TATA SONS?POLICY STATEMENT ON CSRTHE TATA WAYSTRATEGY & EFFECTIVENESSTHE TATA INDEX

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TATA INDEX IN PRACTICE

Source: TCCI, 2008; Ivey Business JournalMETHODOLOGYWHY TATA SONS?POLICY STATEMENT ON CSRTHE TATA WAYSTRATEGY & EFFECTIVENESSTHE TATA INDEX

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EFFECTIVENESS IN STRATEGIC CSRWhat you can measure is what you can improve (through TATA Index) Create benchmarks in sustainability efforts Identification of key areas of improvement and therefore ensure effective strategic realignment Motivate continuous innovation in sustainabilityTata Excellence Business Model (TEBM)Without periodic rejuvenation, sustainability processes can get stale and inefficientNeed strong leaders to push sustainability efforts to next levelPipeline for developing managers as leaders for social responsibilityEncourages a proactive application by the leaders in ways that promote positive social and environmental contributionsCommunicating and sharing the core TATA values by employees and other stakeholdersThe Group has been eager to leverage its learning by sharing the idea of indexation and the more practical how-tos of the Index with Tata suppliers, collaborators and competitors

METHODOLOGYWHY TATA SONS?POLICY STATEMENT ON CSRTHE TATA WAYSTRATEGY & EFFECTIVENESSTHE TATA INDEX

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SUGGESTIONSLocalize: The group has been focusing on rebranding itself and improving its brand value globally. It can leverage its best existing CSR practices and tailor them to suit the local context and therefore pursue this strategy to add value to their brand campaigns

Integrated Social responsibility program: Should focus on leveraging its strong reputation in India by partnering with governmental and social institutions (Co-creating); Identifying social pressures in the various diversified markets it operates thereby integrating the business units through a comprehensive social responsibility program METHODOLOGYWHY TATA SONS?POLICY STATEMENT ON CSRTHE TATA WAYSTRATEGY & EFFECTIVENESSTHE TATA INDEXSUGGESTIONSMetricGermanyVietnamGDP (PPP) per capita$34,100$2,900% population below poverty line11%22%Adult literacy rate99%90.3%HIV/AIDS prevalence rate0.1%0.5%Unemployment rate8.2%2.9%Tata CSR focus (proposed) Employment Environment Education Health

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